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The brow event of the year is here! Celebrate National Brow Day with up to 30% off.
Get Antonela's easy, everyday glam. Shop her faves in a curated kit for eyes, brows, and lips to get the look.
Meet our newest eye innovations. Dramaline Longwear Liner and Genesis Eyeshadow Palette.
All-day liquid foundation that blurs imperfections, controls shine and leaves skin looking flawless.
Experience full-impact color with a velvet-smooth finish—luxury that feels as flawless as it looks.
Ultra-slim and featherlight, Brow Wiz® defines with detail for the most natural, artful finish.
The brow event of the year is here! Save up to 30% on your entire routine.
NEW! Ultra-thin brow pencil for microbladed precision.
Ready to find your iconic brow look? Take this quick quiz to find your custom routine!
12 buttery neutral shades in velvet-matte and luminous shimmer finishes.
Intensely pigmented, long-lasting waterproof eyeliners with an ultra-smooth glide.
Zero Brushes. Zero Smudge. 100% Impact. Create iconic eye looks in seconds
Buildable, seamless contour, complete with a complimentary beauty sponge.
Double up on blurring, second-skin perfection.
Discover Hydra Prime SPF 50, our multi-tasking primer + sunscreen suitable for all skin types. No white cast, no piling—only radiance!
Find yours from 23 unique shades. Shop NEW! Kiss Theory Lip Balm.
Your favorite full-pigment Lip Liner is now available in 4 brand-new cool-tone shades.
Layer, contour, and define lips and brows with essentials designed for all skill levels.
Prime, protect and perfect complexion seamlessly.
Sun-kissed skin and glossy lips for an effortless summer glow
Back In Stock! Get our online-exclusive Discovery Set and find your signature soft glam in seconds.
Discover our latest beauty articles, edits and tutorials made for beginners to pro makeup artists.
Watch Anastasia and our artists in action with step-by-step looks and product tutorials.
Visit us at the salon in Beverly Hills! Our new and improved salon is now back open after a beautiful renovation.
Free Brow Genius® On Orders Over $75+
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Free Brow Genius® + Mini Brow Genius® On Orders Over $100+
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The ultimate duo for naturally defined brows.
Pay over time in interest-free installments with Afterpay, Affirm or Shop Pay.
Achieve naturally defined, polished brows with this essential duo featuring Full-Size Brow Wiz® and Mini Brow Freeze® Gel. Shape and fill with Brow Wiz®'s precise tip, then lift and lock in place with Brow Freeze® Gel for effortless, long-lasting brow looks.
Size: Brow Wiz® 0.003 Oz. | 0.085 g Mini Brow Freeze® Gel 0.15 Fl. Oz. | 4.5 mL
Full-Size Brow Wiz®:
Mini Brow Freeze® Gel
STEP 1: FILL + DEFINE
Starting at the highest point of the brow, apply hair-like strokes throughout the brow using Brow Wiz®. Use light pressure and work in the direction of hair growth. Blend as you go with the spoolie brush for a natural finish.
STEP 2: FREEZE & FINISH
Wipe off excess product on the Brow Freeze® Gel applicator before applying, only a small amount is needed. Start with the long bristle side to comb and separate hairs. Next, use the short bristle side to shape and sculpt. For a laminated-effect, use the flat side in a pressing motion to lay brow hairs down flat.
Brow Wiz® HYDROGENATED SOYBEAN OIL, HYDROGENATED COCO-GLYCERIDES, HYDROGENATED VEGETABLE OIL, ZINC STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, STEARIC ACID, POLYGLYCERYL-2 TRIISOSTEARATE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, HEXYLENE GLYCOL, MAY CONTAIN/PEUT CONTENIR (+/-): MICA, IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891) Brow Freeze® Gel
WATER/AQUA/EAU, ALCOHOL DENAT., HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, POLYACRYLATE-2 CROSSPOLYMER, GLYCERIN, TROMETHAMINE, SORBITOL, ACRYLATES COPOLYMER, PANTHENOL, POLYSORBATE 60, SORBITAN ISOSTEARATE, BUTYLENE GLYCOL, CITRIC ACID, ALLANTOIN, SODIUM PCA, ETHYLHEXYLGLYCERIN, SODIUM LACTATE, ARGININE, ASPARTIC ACID, PROPYLENE GLYCOL, VP/DMAPA ACRYLATES COPOLYMER, PCA, BIOTIN, PELVETIA CANALICULATA EXTRACT, BENZALKONIUM CHLORIDE, LAMINARIA DIGITATA EXTRACT, GLYCINE, ALANINE, SERINE, THREONINE, VALINE, ISOLEUCINE, PROLINE, HISTIDINE, PHENYLALANINE, 1,2-HEXANEDIOL, CAPRYLYL GLYCOL, BENZOIC ACID, MYRISTOYL PENTAPEPTIDE-17, SODIUM BENZOATE, PHENOXYETHANOL
Ingredients are subject to change. For the most complete and up-to-date list of ingredients, refer to the product packaging.
Brow Wiz®
HYDROGENATED SOYBEAN OIL, HYDROGENATED COCO-GLYCERIDES, HYDROGENATED VEGETABLE OIL, ZINC STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, STEARIC ACID, POLYGLYCERYL-2 TRIISOSTEARATE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, HEXYLENE GLYCOL, MAY CONTAIN/PEUT CONTENIR (+/-): MICA, IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891)BROW
Brow Freeze® Gel
HYDROGENATED SOYBEAN OIL, HYDROGENATED COCO-GLYCERIDES, HYDROGENATED VEGETABLE OIL, ZINC STEARATE, COPERNICIA CERIFERA (CARNAUBA) WAX/CERA CARNAUBA/CIRE DE CARNAUBA, STEARIC ACID, POLYGLYCERYL-2 TRIISOSTEARATE, TOCOPHERYL ACETATE, CAPRYLYL GLYCOL, PHENOXYETHANOL, HEXYLENE GLYCOL, TALC, MAY CONTAIN/PEUT CONTENIR (+/-): MICA, FERRIC FERROCYANIDE (CI 77510), IRON OXIDES (CI 77491, CI 77492, CI 77499), TITANIUM DIOXIDE (CI 77891)
Sculpted Freeze Brow Kit
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