ABOUT/

ANASTASIA BEVERLY HILLS

Didn’t get the brows you were born to have? Anastasia Soare can fix that with her patented Golden Ratio® eyebrow shaping method that invented the brow industry in 1997 from her Beverly Hills salon. Three years later, she launched beauty’s first line of eyebrow makeup so we can all get salon-worthy, Anastasia-approved brows at home.

SHE INVENTED BROWS.

You don’t get to be one of the fastest-growing, global beauty brands by accident. Enter the industry’s biggest disruptor — Anastasia Soare — the creative force behind Anastasia Beverly Hills. Anastasia’s groundbreaking Golden Ratio® method creates the illusion of facial symmetry, balance and proportion, the secret to what makes us see a face as beautiful. You’ve seen her brows on the world’s most famous faces like the Kardashians, JLo, Kylie Jenner, Justin and Hailey Bieber, Victoria Beckham and Michelle Obama.

CEO & BRAND FOUNDER/

ANASTASIA SOARE

If you’ve experienced makeup by Anastasia, you know it’s more than prestige makeup. It’s more than a trend or a look. And it’s more than getting your best eyebrows, lips or lashes yet. Every product Anastasia creates is made with extreme purpose, detail and design so you get gorgeous, pro-level results without being a pro. Every formula, every shade, every tool is powerful enough to be used by a master artist, yet effortless enough to be used by a beginner. With 25 years of innovation and experience, it’s no surprise that Anastasia has consistently disrupted the industry and re-defined prestige makeup.

APOTHECARY SERIES:
ANASTASIA SOARE

Our Founding

Balance & Proportions

Product Development

Eyebrow Shaping

Everyday Essentials

Labor of Love

BROW QUIZ

WATCH BROW HOW-TO'S

BROW KITS