Want a smooth, sculpted complexion that looks natural, dewy and fresh? NEW Smooth Blur Contour Stick is finally here to shape, sculpt and define with a decadent, non-greasy, non-sticky, no-slip formula. Designed to blend effortlessly without streaking, patchiness, or settling in lines, the buildable and blendable formula delivers versatile application for all skill levels, especially beginners. It fits perfectly in the hollows of the face for precise application, and pairs with a brush, sponge, or simply just your fingertips for easy, on-the-go blending. Wear it on bare skin or layered over your makeup (it pairs perfectly with both dewy and matte finishes!  Find Your Perfect Match   Available in four cool-toned shades, Smooth Blur Contour Stick effortlessly blends without streaking, patchiness, shifting, or oxidizing. Here’s your quick guide for finding that perfect, second-skin shade match:  Halftone: Fair to light skin  Shadow: Light to medium skin  Core Shadow: Medium to tan skin  Cast Shadow: Tan to deep skin    Contour. Define. Perfect.     The gel-like, cream formula delivers a dewy, second-skin finish and lightweight coverage that will reinvent your experience with contour. The ease of application and blendability makes it ideal for all skill levels, especially beginner, with the non-comedogenic, dermatologist-tested, and non-irritating formula suitable for all skin types.    Ultra-smooth. Undetectably blurred. Naturally radiant.    Your contour stick is officially to new dimensions with NEW Smooth Blur Contour Stick. Shop it now.

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Your contour stick is elevated to new dimensions with Smooth Blur Contour Stick—a gel-like, cream formula designed to sculpt and define features with a dewy, second-skin finish and lightweight coverage. Effortlessly achieve seamless definition with your choice from four natural, cool-toned shades that blend without streaking, patchiness, shifting or oxidizing. Here’s how.   Ultra-smooth. Undetectably blurred. Naturally radiant. NEW Smooth Blur Contour Stick shapes, sculpts and defines with a decadent, non-greasy, non-sticky, no-slip formula that grips to skin with long-lasting color. Designed to blend effortlessly without streaking, patchiness, or settling in lines, the buildable and blendable formula delivers versatile application for all skill levels, especially beginner. It fits perfectly in the hollows of the face for precise application, and pairs with a brush, sponge, or simply just your fingertips for easy, on-the-go blending. Wear it on bare skin or layered over your makeup (it pairs perfectly with both dewy and matte finishes!  Ready to sculpt your new look?   Twist out a small amount of product and apply directly to areas you want to minimize and sculpt such as cheekbones, temples, jawline, sides of the nose, and under the tip of the nose. Blend using a brush, sponge, or fingertips until desired coverage and look is achieved.   Pro Tips from our ABH Artists Select a shade 1-2 shades deeper than your skin tone for a soft sculpt, or 2-3 shades deeper for a bolder sculpt.  Use the side of the stick for thin, precise shaping and the flat side of the stick for wider coverage.  Pick up product from the stick using a brush or sponge and apply.  Use the side of the stick for precise placement and the flat side for wider coverage. Can be used on bare skin or layered on top of cream and liquid products.  For oily skin, pair with Loose Setting Powder.  

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It’s easy to achieve a smooth, flawless-looking complexion when you know the proper techniques – just follow these tips from Anastasia Beverly Hills. Even if you have skin that sometimes looks oily or greasy, the blurred and matte complexion look is ideal for all skin types, with medium to full coverage to blur and conceal imperfections. Step 1: Perfect First, let’s blur and perfect your complexion with our new Impeccable Blurring Second-Skin Matte Foundation for flawless-looking skin. Use 1 to 2 pumps of this liquid foundation and apply, starting in the center of the face and working outwards. The A30 Pro Brush is best for this. Blend in circular motions for a seamless finish, and build using stippling motions to your desired coverage. If you have oily skin, pair with Loose Setting Powder for best results. Step 2: Brighten Next, we’ll brighten and conceal with Magic Touch Concealer. Select a shade that is one or two shades lighter than your foundation to brighten. Apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. Step 3: Finish Finally, let’s finish and intensify your look with Impeccable 24HR Blurring Setting Spray. Shake the bottle before use, then hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. Do be sure to keep it out of your eyes, of course. Add This Want more radiant color in your complexion? Blurring Serum Blush will add a nice flushed-from-within look while treating your face with skin-loving Niacinamide and Pomegranate Peels Extract.

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A blended and blurred look is where makeup has invisibly melted seamlessly into your skin, creating a smooth, even finish where imperfections, lines and texture have disappeared. It’s a wonderfully natural-looking “soft focus” appearance that is always appealing, always flattering. And it’s surprisingly easy to create, if you know how. The key is new Impeccable Blurring Second-Skin Matte Foundation from Anastasia Beverly Hills.    Step1: Prime Start by prepping your skin with your favorite skincare or primer. (If you have dry skin, we recommend making our Hydrating Oil part of your routine.) Then apply 1-2 pumps of Impeccable Blurring Second-Skin Matte Foundation, starting in the center of your face and working outward. Blend with A30 Pro Brush in circular motions to a seamless finish. Focus on desired areas to build coverage, using pressing motions to massage the product into your skin. Step 2: Perfect Next, let’s brighten and conceal any visible imperfections with Magic Touch Concealer. Using the wand, apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. To cover blemishes, select the shade closest to your natural skin tone. To neutralize redness, select a shade with a golden undertone. Step 3: Set Finally, set your new look with Impeccable 24HR Blurring Matte Setting Spray to blur and mattify for a long-wearing finish. Shake the bottle before use. Hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. (Be sure to keep it out of your eyes!) For an extra locked-in look, finish with Loose Setting Powder – this lightweight, silky formula is wonderfully blendable and sets makeup with a smooth, matte finish.

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It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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From The Creator:  “Beauty Balm is the introduction to the future of skincare for ABH. I wanted to create something that bridges the gap between ABH and the clean customer, the intent is to welcome that customer while still being ourselves. Beauty Balm is not a 
stick foundation; it is literally tinted skin care in a stick for the first time ever. It has all the same attributes as a BB cream, 
while being in a stick form that makes it super easy to apply
at home or on-the-go. Think of it like a skincare-makeup
hybrid, it is a treatment product that happens to be tinted. It’s 
the easiest, simplest makeup that makes you look great in
two seconds. The portable component really caters to quick
and easy application. You can literally apply it in the car, it’s
that easy. You just apply it directly to skin and blend with 
fingertips, it’s like applying skincare, no brush required. It 
gives you a natural, fresh-faced look, truly the perfect ‘no 
makeup makeup’ product. I can’t wait for you to try it.” 
 -  CLAUDIA SOARE ABH President WHAT IT IS  Introducing a first-of-its-kind skin tint — a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin!  WHY YOU’LL LOVE IT  We know you’ll love it, but here’s a few reasons why…  Hybrid formula fuses skincare & makeup Sheer-to-Light coverage Natural, barely-there finish 18g Fill weight DERMATOLOGIST-TESTED Our formula is dermatologist-tested and free of fragrance, phthalates, mineral oil, TALC, sulfates and paragons. The result: A formula you can feel good about.  Achieve undercover makeup with 8 skin-loving ingredients for a natural finish & serious care. HA+ Microspheres - Help to smooth fine-lines and wrinkles.  Peptide Complex - Helps to deliver youthful skin.   Fatty Acids - Help to protect and restore.  Collagen-Stabilizer - Helps to moisturize for a smooth effect.   Coconut Oil - Helps to restore for radiant-looking skin.  Shea Butter - Helps to add softness and hydration.  Marula Oil - Helps to nourish with powerful antioxidants.  Jojoba Seed Oil - Helps to soothe and moisturize.   Shop Beauty Balm Learn More About Beauty Balm

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Discover Your Perfect Shade.  We break down how to find your perfect match with our latest drop: Beauty Balm. With over 16 flexible shades that melts into your skin seamlessly, Beauty Balm creates an undercover makeup look thanks to 8 skin-loving ingredients for a natural finish and serious care.  STEP 1 Find Your Category: Fair Light Medium Deep STEP 2 Find Your Undertone Warm Category Skin Appears: Golden, Peach-Golden, Peach  Veins Appear: Green/Olive Surface Tone: Tans easily, rarely burns Neutral Category Skin Appears: Neither Pink/Blue nor Golden/Peach  Veins Appear: Blue/Green  Surface Tone:  Sometimes tans and sometimes burns Cool Category Skin Appears: Pink, Red, Blueish  Veins Appear: Blue/Purple  Surface Tone: Burns easily and can experience more redness, rarely tans   1 - Fair skin with a neutral undertone  2 - Fair skin with a cool rosy undertone  3 - Fair skin with a warm undertone 4 - Fair skin with a golden peach undertone  5 - Light skin with a neutral golden undertone  6 - Light skin with a golden peach undertone  7 - Light skin with a cool olive undertone  8 - Light skin with a warm golden undertone  9 - Medium skin with a golden undertone  10 - Medium skin with a cool golden undertone  11 - Medium skin with a neutral undertone  12 - Medium skin with a cool olive undertone  13 - Deep skin with a neutral golden undertone  14 -Deep skin with a warm golden undertone  15 - Deep skin with a warm undertone  16 -Deep skin with a neutral undertone   Shop Beauty Balm Learn More About Beauty Balm   PAIRS WELL WITH  ICONIC BROW PICKS Shop Brow PRETTY PALETTES  Shop Palettes MUST-HAVE MASCARAS Shop Mascara

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