Prom is your moment to shine — and it calls for makeup that’s timeless, camera-ready, and enhances your natural beauty. This year’s go-to aesthetic is all about balance: a soft-matte complexion, perfectly sculpted lips, softly defined eyes, and full, feathered brows. It’s the perfect blend of elegance and glow, with every feature subtly enhanced. Whether you're doing your own makeup or heading to a glam session, here's a breakdown of all the steps to get the ultimate soft glam look (with iconic ABH essentials, of course).    Soft-Matte Skin  The key to a flawless base is all in the prep and product pairing. Reach for a lightweight skin tint like Beauty Balm for a breathable, even-toned canvas that smooths imperfections without looking heavy. For more coverage and a natural-matte finish, follow up with Impeccable Foundation—this formula is loved for its ability control shine while maintaining a velvety, skin-like look.  Use a dense buffing brush or Kabuki brush like our A30 Pro Brush to seamlessly blend foundation into the skin. This will ensure you get the prom-perfect application, blending and results. To lock it all in, dust on a light layer of Loose Setting Powder, focusing on the T-zone to control oil throughout the night. Finish with long-lasting Impeccable Setting Spray to keep your makeup fresh through every dance and photo op. Sculpted Lips  Sculpted, fuller-looking lips will elevate any prom look. Start by defining your shape with Lip Liner that either matches your lipstick or is one shade deeper. Using lip liner helps create the dimensional look you want and prevents lipstick from feathering.  Next, apply a soft-focus lip color like our cult-classic Lip Velvet, which adds full-pigment, true-matte shades without emphasizing texture. Whether you go with a classic rose or a muted berry, the key is smooth, even color. For a surge of shine, finish with a swipe of Lip Gloss—apply just to the center of the lips for a light-reflecting highlight that makes your pout pop in photos.   Soft Glam Eyes  Soft glam is all about shimmer and subtle definition. Use a mini eyeshadow palette with a mix of warm to cool neutrals and soft metallics. Our Soft Glam II Mini Eyeshadow Palette is the perfect combination of matte, satin, and metallic finishes that are fully pigmented and easy to blend to create endless looks, no matter your personal prom style. Here’s one of our favorite soft glam eye makeup looks for prom: start with a matte base shade, build depth in the crease with a soft brown, and top the lid with a champagne shimmer. This gives the eyes dimension without overpowering your natural features.  To define the eyes, reach for Liquid Eyeliner to create a wing or to line the lash line for subtle lift. Then, layer on Lash Sculpt Lengthening & Volumizing Mascara to stretch each lash from root to tip, creating an eye-opening effect without clumps or flakes. Volumized Brows  Brows frame the face, and a full, feathered look is gorgeous for prom. Start with a brow pencil like Brow Wiz ® to lightly fill and add detail to parse areas using small, hair-like strokes. Choose a shade that matches your natural brow color for that soft effect.  To add volume and texture, brush through a Volumizing Tinted Brow Gel. This not only sets the brow hairs but gives them a fuller appearance. For extra hold and a polished finish, keep Clear Brow Gel on hand to keep every hair in place all night long.  With this soft glam prom look, you’ll radiate elegance, confidence, and timeless beauty as you create memories that last a lifetime!

Read Article

Want to enhance your natural beauty with sculpted, defined features? Contour sticks are a versatile makeup tool for both subtle, everyday looks and more glam, dramatic effects. In this guide, we’ll walk you through the essentials of contour sticks, provide a step-by-step application process, and highlight common mistakes to avoid. Unlock the secrets to a flawless, contoured look with Anastasia Beverly Hills! Understanding Contour Sticks Contour sticks are designed to enhance the structure of your face by creating the look of natural-looking shadows. Unlike traditional powders or creams, contour sticks offer a creamy texture that glide effortlessly onto skin, making them easy to blend and build as desired. Contour sticks are particularly beginner-friendly, since they allow for more precise application and control, with effortless, seamless blending. Compared to loose powders or liquid contour formulas, they are more versatile to use with other makeup products, and are essentially mess-free and easier for travel. Benefits of Using Contour Sticks The benefits of using a contour stick are plentiful for beginners. The creamy formulation is buildable, blendable, and glides on smoothly. It can be built up gradually, allowing you to create a contoured look that suits your comfort level, applied to different areas of the face with ease and precision. Contour sticks are usually packaged in a convenient twist-up format, eliminating the necessity for brushes to allow application to be quick and intuitive. This ease of use makes it an ideal choice for those just starting to explore the world of contouring, or people who love an innovative formula. Choosing The Best Contour Stick Shade Choosing the right contour shade for your skin tone is crucial to achieving a natural look with your contour stick. Generally, you want to select a shade that is one to two shades darker than your foundation or natural skin tone for contouring and a shade that is one to two shades lighter for highlighting. For warm undertones, opt for contour sticks with golden or peachy hues, while cool undertones are best complemented by taupe or ash-toned shades. By selecting the right contour shades, you can effortlessly sculpt your features and enhance your overall makeup look. Step-by-Step Guide: How to Apply Contour Sticks Step 1: Before diving into the art of contouring, it's essential to prep your skin for a flawless finish. Start with a clean, moisturized face to create a smooth canvas. Apply a primer suited to your skin type, which will help your contour stick glide on effortlessly and last throughout the day. If you have oily skin, opt for a mattifying primer; for dry skin, a hydrating primer will do wonders. Step 2: Let’s get into basic application techniques for contouring your face. Choose a contour stick that complements your skin tone (see section above for choosing the best contour stick shade). For beginners, apply the contour stick in a few key areas: along the sides of your nose, under your cheekbones, and along your jawline. You can also add a touch to your forehead to create dimension. Use light strokes to avoid harsh lines, and remember, less is more when you’re starting out! More professional skill levels can work with different shades and application techniques.   Step 3: The final step is blending for that seamless finish. Using a damp makeup sponge, clean finger, or a brush, gently blend the contour into your skin. Start at the edges of the contour and work your way inwards, using a tapping motion to ensure a natural look. For a softer effect, you can also blend upwards towards your hairline and downwards towards your neck. Take your time with this step, as proper blending is key to achieving a beautifully blurred, professional finish. With these tips, you'll master the contour stick in no time! Common Mistakes With Contour to Avoid When diving into the world of contouring with a contour stick, beginners often make a few common mistakes that can hinder their results. One of the most prevalent errors is over-applying the product. To avoid this, start with a small amount and build gradually. Remember, it’s easier to add more product than to take it away. A good rule of thumb is to apply your contour stick in thin lines, focusing on key areas like the hollows of the cheeks, the sides of the nose, and along the jawline. Blend well to create a seamless look. Another mistake is choosing the wrong undertones. Contour sticks come in various shades, and it’s crucial to select one that complements your skin tone. If you have warm undertones, opt for a contour stick with a warm, golden hue. Cooler undertones should lean towards shades that have a cooler, taupe-like finish. Testing the product on your jawline in natural light can help you find the perfect match. Remember, application errors can happen to anyone. If you notice harsh lines or uneven blending, don’t panic! You can correct these mistakes by using a damp makeup sponge or a clean brush to blend out the edges gently. This will help soften any harsh lines and create a more natural finish. Remember, practice makes perfect, and with these tips in mind, you’ll be well on your way to mastering contouring with your Anastasia Beverly Hills contour stick. Shop Smooth Blur Contour Stick

Read Article

 Want a smooth, sculpted complexion that looks natural, dewy and fresh? NEW Smooth Blur Contour Stick is finally here to shape, sculpt and define with a decadent, non-greasy, non-sticky, no-slip formula. Designed to blend effortlessly without streaking, patchiness, or settling in lines, the buildable and blendable formula delivers versatile application for all skill levels, especially beginners. It fits perfectly in the hollows of the face for precise application, and pairs with a brush, sponge, or simply just your fingertips for easy, on-the-go blending. Wear it on bare skin or layered over your makeup (it pairs perfectly with both dewy and matte finishes!  Find Your Perfect Match   Available in four cool-toned shades, Smooth Blur Contour Stick effortlessly blends without streaking, patchiness, shifting, or oxidizing. Here’s your quick guide for finding that perfect, second-skin shade match:  Halftone: Fair to light skin  Shadow: Light to medium skin  Core Shadow: Medium to tan skin  Cast Shadow: Tan to deep skin    Contour. Define. Perfect.     The gel-like, cream formula delivers a dewy, second-skin finish and lightweight coverage that will reinvent your experience with contour. The ease of application and blendability makes it ideal for all skill levels, especially beginner, with the non-comedogenic, dermatologist-tested, and non-irritating formula suitable for all skin types.    Ultra-smooth. Undetectably blurred. Naturally radiant.    Your contour stick is officially to new dimensions with NEW Smooth Blur Contour Stick. Shop it now.

Read Article

Your contour stick is elevated to new dimensions with Smooth Blur Contour Stick—a gel-like, cream formula designed to sculpt and define features with a dewy, second-skin finish and lightweight coverage. Effortlessly achieve seamless definition with your choice from four natural, cool-toned shades that blend without streaking, patchiness, shifting or oxidizing. Here’s how.   Ultra-smooth. Undetectably blurred. Naturally radiant. NEW Smooth Blur Contour Stick shapes, sculpts and defines with a decadent, non-greasy, non-sticky, no-slip formula that grips to skin with long-lasting color. Designed to blend effortlessly without streaking, patchiness, or settling in lines, the buildable and blendable formula delivers versatile application for all skill levels, especially beginner. It fits perfectly in the hollows of the face for precise application, and pairs with a brush, sponge, or simply just your fingertips for easy, on-the-go blending. Wear it on bare skin or layered over your makeup (it pairs perfectly with both dewy and matte finishes!  Ready to sculpt your new look?   Twist out a small amount of product and apply directly to areas you want to minimize and sculpt such as cheekbones, temples, jawline, sides of the nose, and under the tip of the nose. Blend using a brush, sponge, or fingertips until desired coverage and look is achieved.   Pro Tips from our ABH Artists Select a shade 1-2 shades deeper than your skin tone for a soft sculpt, or 2-3 shades deeper for a bolder sculpt.  Use the side of the stick for thin, precise shaping and the flat side of the stick for wider coverage.  Pick up product from the stick using a brush or sponge and apply.  Use the side of the stick for precise placement and the flat side for wider coverage. Can be used on bare skin or layered on top of cream and liquid products.  For oily skin, pair with Loose Setting Powder.  

Read Article

Join us for our favorite moment of the year! Find new, top-rated, and best-selling faves at 25% OFF sitewide. Use code INSIDER25 to get your VIP deal.  Annual ABH Insider Event 2025  This almost NEVER happens, but when it does, it’s the glowiest moment of the year! Join us for our annual ABH Inside Event, featuring new, top-rated, and best-selling faves at 25% OFF sitewide. Just use code INSIDER25 to get your VIP treat.  RADIANT DEALS  Yes, you read that right! These iconic essentials are 25% OFF:  Magic Touch Concealer – Sale $21.50 (Reg. Price $29) Blurring Serum Blush  – Sale $18.75 (Reg. Price $25) Brow Wiz® – Sale $18.75 (Reg. Price $25) Brow Freeze® Gel – Sale $19.50 (Reg. Price $26) Volumizing Tinted Brow Gel – Sale $18.75 (Reg. Price $25) 

Read Article

A blended and blurred look is where makeup has invisibly melted seamlessly into your skin, creating a smooth, even finish where imperfections, lines and texture have disappeared. It’s a wonderfully natural-looking “soft focus” appearance that is always appealing, always flattering. And it’s surprisingly easy to create, if you know how. The key is new Impeccable Blurring Second-Skin Matte Foundation from Anastasia Beverly Hills.    Step1: Prime Start by prepping your skin with your favorite skincare or primer. (If you have dry skin, we recommend making our Hydrating Oil part of your routine.) Then apply 1-2 pumps of Impeccable Blurring Second-Skin Matte Foundation, starting in the center of your face and working outward. Blend with A30 Pro Brush in circular motions to a seamless finish. Focus on desired areas to build coverage, using pressing motions to massage the product into your skin. Step 2: Perfect Next, let’s brighten and conceal any visible imperfections with Magic Touch Concealer. Using the wand, apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. To cover blemishes, select the shade closest to your natural skin tone. To neutralize redness, select a shade with a golden undertone. Step 3: Set Finally, set your new look with Impeccable 24HR Blurring Matte Setting Spray to blur and mattify for a long-wearing finish. Shake the bottle before use. Hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. (Be sure to keep it out of your eyes!) For an extra locked-in look, finish with Loose Setting Powder – this lightweight, silky formula is wonderfully blendable and sets makeup with a smooth, matte finish.

Read Article

It’s easy to achieve a smooth, flawless-looking complexion when you know the proper techniques – just follow these tips from Anastasia Beverly Hills. Even if you have skin that sometimes looks oily or greasy, the blurred and matte complexion look is ideal for all skin types, with medium to full coverage to blur and conceal imperfections. Step 1: Perfect First, let’s blur and perfect your complexion with our new Impeccable Blurring Second-Skin Matte Foundation for flawless-looking skin. Use 1 to 2 pumps of this liquid foundation and apply, starting in the center of the face and working outwards. The A30 Pro Brush is best for this. Blend in circular motions for a seamless finish, and build using stippling motions to your desired coverage. If you have oily skin, pair with Loose Setting Powder for best results. Step 2: Brighten Next, we’ll brighten and conceal with Magic Touch Concealer. Select a shade that is one or two shades lighter than your foundation to brighten. Apply directly under the eyes, over blemishes or discoloration – anywhere you want extra coverage. Start with a light layer and build as desired. Blend and diffuse using Brush 18 or tap with your fingertips using gentle pressure. Step 3: Finish Finally, let’s finish and intensify your look with Impeccable 24HR Blurring Setting Spray. Shake the bottle before use, then hold it 6-8 inches away from your face and mist 2-4 times over in an X-and-T pattern so you coat the skin evenly. Do be sure to keep it out of your eyes, of course. Add This Want more radiant color in your complexion? Blurring Serum Blush will add a nice flushed-from-within look while treating your face with skin-loving Niacinamide and Pomegranate Peels Extract.

Read Article

Who doesn’t love perfect-looking lips? Whether you tend to reach for matte or satin lipstick, you can elevate your pout with our gorgeous lip assortment. Just pair these ABH must-haves to create the perfect lip look, every time.  PREP + PRIME  Lip Primer  Lip Primer is a colorless, lightweight primer that hydrates, smooths and preps lips, creating the perfect canvas for any lip look.   LINE + SHAPE  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet-matte finish. Sharpen to a fine tip with the 3-in-1 Sharpener.    FILL + COLOR  Matte & Satin Lipstick deliver full-pigment color in one swipe. The soft, smooth formulas provide comfortable wearability and the precise bullet shape glides onto lips effortlessly.     APPLY + BLEND  Brush 20   Brush 20 is a flat-shaped brush with firm, synthetic fibers ideal for applying and blending lip products with precision.   HIGHLIGHT + PERFECT  Magic Touch Concealer Multi-task Magic Touch Concealer to highlight and emphasize the lip. The creamy, medium to-full-coverage formula can be used to perfect the shape and highlight the center of the lip for a fuller-looking effect.    HIGH-SHINE FINISH  Lip Gloss Lip Gloss delivers glass-like shine instantly and gives the effect of smooth and fuller-looking lips. Achieve shine you can’t resist in one swipe with formulas that provide non-sticky, comfortable wear. 

Read Article

Dreaming of the perfect lip product that elevates every look? You must be dreaming in velvet – Lip Velvet, that is – the best-selling lip mousse that brings on weightless, true-matte color and cushioned, comfortable wear. Get your full, fabulous lip routine down with these ABH essentials designed to create the perfect pout, every time.     Line + Shape  Lip Liner Lip Liner delivers precise shaping, contouring and color pay-off. The full-pigment formula glides on for a velvet matte finish. Pro tip: Sharpen to a fine tip with our 3-in-1 Sharpener.     FILL + COLOR   Lip Velvet Lip Velvet delivers full-pigment, true-matte color in one swipe. The mousse formula delivers cushioned wearability, with seamless application for a smooth finish.   LIFT + DEFINE   Magic Touch Concealer Finish with multi-tasking Magic Touch Concealer to highlight and perfect your final look. The creamy formula can be used to perfect the shape, create a lifted effect or highlight the center of the lip for an ombré effect. 

Read Article

Want sculpted, well-defined lips that make an impression? In this comprehensive guide, we’ll unveil expert tips and techniques to help you achieve sculpted-looking lips that will leave everyone in awe.    The Art of Lip Contouring  Using Lip Liner strategically, you can refine your lip shape and create the illusion of more defined and sculpted lips.   Begin by selecting a lip liner that matches your natural lip color or the shade of lipstick you plan to wear. Next, outline your lips, following your natural lip shape. To create the appearance of fuller lips, slightly overline the outer corners of your upper lip, and fill in your lips with the lip liner to create a seamless base for your lipstick.   Our Lip Liners are highly pigmented and glide on smoothly, allowing you to define and shape your lips with precision. The creamy formula ensures long-lasting wear, preventing your lip color from bleeding or feathering.  Create Your Sculpted Lip Look  After contouring the lip, you can add extra depth and dimension with few clever makeup tricks. It’s all about creating the subtle illusion of fuller, more defined lips. Here are some of our favorite tips for that sculpted look:     1. Define with Lip Velvet:   Lip Velvet is essential for creating a sculpted lip look. This creamy, long-wearing formula glides on effortlessly and dries to a comfortable matte finish. Its highly pigmented color allows you to define and shape your lips with precision, and sets seamlessly with your contoured lip liner.    2. Accentuating the Cupid's Bow with Highlighter:   To make your sculpted look really pop, apply a touch of highlighter using Glow Seeker Highlighter shade Sun Idol to the cupid's bow. The light-reflecting finish will draw attention to this area, creating the illusion of a more defined and sculpted lip shape.    3. Play with Pigment and Shading:   Another way to create the illusion of sculpted lips is by using additional lip color and shading. For example, apply a slightly darker shade of Matte & Satin Lipstick to the outer corners of your lips and blend it towards the center. This will create a shadow effect, making your lips appear more plump and sculpted.    Don’t Forget To Prep & Set Lip Primer   To avoid smudging and feathering, it's important to apply your lip products with care. Start by exfoliating your lips to create a smooth canvas. Then, apply a thin layer of Lip Primer to moisturize and prep your lips.   To further enhance the longevity of your lip color, blot your lips with a tissue and reapply a second coat. This will help set the lipstick and prevent it from transferring or fading throughout the day. You can also fill in your pout with lip liner after applying Lip Primer to create a more pigmented base to work with.   

Read Article

From the founder of the billion-dollar brand Anastasia Beverly Hills, Anastasia’s inspiring story proves that with heart and hard work, anything is possible.

Preorder Now

Experience a personalized foundation match with our selfie video technology, which analyzes your skin for the most accurate online results.

Find Your Shade

Add your skill level, hair color, concern and desired look and we'll send your custom results. Brows have never been so YOU.

Take The Quiz

Let's help you find the perfect gift - whether it's for you or someone else!

Take The Quiz

Take 10% off every subscribe & save order

Learn More

Discover our world-class grooming service

Learn More

Buy 4 Eyeshadow Singles for $32, 6 for $48, or 8 for $64

Shop