This International Women’s Day, we’re celebrating the power of women lifting one another, because when we give, we all gain. At Anastasia Beverly Hills, this belief has shaped who we are from the very beginning. Empowerment isn’t just a value we celebrate; it’s something we practice every day through community, creativity, and confidence-building beauty.
Why Celebrate International Women’s Day?
Women Supporting Women: The ABH Story
“When I was starting out in the beauty industry, I relied deeply on the support of other women,” shares founder and CEO Anastasia Soare. “My clients stood by me, shared my work, and helped build my business through word of mouth. Many of those relationships have lasted decades. I learned early on that when women support one another, everyone grows.”
Give to Gain: The Meaning Behind the Message
The Give to Gain theme reflects Anastasia’s journey, and the heart of our brand. “When I came to America with nothing but a dream, I built Anastasia Beverly Hills on hard work, passion, and the belief that every woman deserves to feel confident and empowered,” she says. “Giving encouragement, opportunity, and support creates momentum. Together, we gain strength, confidence, and the courage to go further.”
Quick-Impact Makeup: GLIDR Eyeshadow Sticks + Smooth Blur Contour Stick
This spirit of giving comes to life in the products we create, designed to support self-expression, simplify routines, and help women show up feeling their best. From the effortless swipe of our new GLIDR Eyeshadow Sticks to the sculpting confidence of the Smooth Blur Contour Stick, each innovation is made to give you ease, impact, and freedom.
Lips That Move With You (Day to Night)
Our expanded Lip Liner shades, velvety Lip Velvet deliver color that move with you, day to night.
Fresh Color: Stick Blush for Radiant, Confident Looks
A little color can change everything. Stick Blush delivers a fresh, radiant flush in just a few swipes, because confidence is powerful, and every woman deserves to glow.
GLIDR Eyeshadow Stick
Brow Confidence Starts Here: Soft Arch Brow Kit
At the core of our brand are brows, and our new Soft Arch Brow Kit is a celebration of balance and intention. Featuring Mini Brow Freeze®, Brush 7B Dual-Ended Angled Brush, and the iconic Brow Powder Duo, this kit gives you everything you need to create softly defined arches that frame and elevate your natural beauty.
International Women’s Day Shopping: Power Icons & Best-Selling Favorites
We’re also honoring the products that continue to give back to our community year after year. Power Icons: Anastasia’s Favorites brings together ABH essentials like Impeccable Foundation, Brow Wiz®, Spice Mini Eyeshadow Palette, Lip Liner, Lip Velvet, and Stick Blush, icons trusted by women around the world to help them feel confident, capable, and powerful.
Power Icons: Anastasia’s Favorites
Give to Gain: Celebrate Women, Share Confidence
As a woman-founded company, our admiration and respect for women is woven into everything we do. We’re proud of the communities we’ve built, the opportunities we’ve shared, and the confidence we’ve helped cultivate.
This International Women’s Day, we invite you to Give to Gain, support another woman, share your voice, and celebrate the power of collective strength. Because when women give to one another, we all rise.