If you have dry skin, you might have been frustrated in the past with getting brow pencils to grip to the skin and leave a mark. But Anastasia Beverly Hills is here to help! These tips will help you work with the skin you have to create brows you love. Step 1 Start by outlining the shape of your brow with Brow Wiz®, our award-winning eyebrow pencil. Then, apply hair-like strokes in sparse areas where needed. Blend with the spoolie brush for a natural-looking finish. Brow Wiz® features a wax pigment formula that glides on smooth and easy over dry skin, creating a buildable base for the next step. Step 2 Next, highlight and define your brow using Highlighting Duo Pencil. For the most natural look, apply the shimmer pencil tip first, from the arch of the brow to the end. Then apply the matte tip from the beginning of the brow to the end. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions. Blend with the spoolie end of Brush 20 for that natural-looking finish.  Step 3 Description: Finally, apply Clear Brow Gel in short, upward motions – about 5 to 6 times for each brow – to set color and hold hairs in place for a clean, polished finish. Plus, you’ll be glad to know Clear Brow Gel includes soothing chamomile as an ingredient to condition your brows!

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Do you have coarse, curly or wiry brows? If so, then this tutorial is for you! Anastasia Beverly Hills is here to show you how to tame and groom unruly hairs – so you get the perfect brows you’ve always wanted.  Step 1 First, fill in any sparse areas in your brows with Brow Wiz®. This retractable eyebrow pencil is great for this purpose; just sketch in hair-like strokes where you need them. After applying your strokes, blend with the Brow Wiz® spoolie end for a natural-looking finish.   Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.   Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Use the long bristle comb to separate hair, then use the side of the applicator to tame particularly unruly hairs.

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  Anastasia believes that everyone should have the perfect brows they’ve always wanted. If you’re someone who wants more shape, fullness and lift in your brows, this is the how-to tutorial for you! Step 1 Starting at the arch, fill in the brow with Perfect Brow Pencil. Use light pressure for a natural look, and work in the direction of your hair growth. Then fill lightly in the front and blend with the spoolie brush. Pro tip: Warm the tip of your Perfect Brow Pencil on the back of your hand before applying. Step 2 Shake Brow Pen before use, then apply hair-like strokes in sparse areas. Again, use light pressure and work in the direction of your hair growth. Let it dry for 20 seconds before proceeding to the final step. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. Use the long bristle comb to separate and tame hair, then use the short bristle comb to shape and sculpt hairs into place. For a laminated look, use the side of the applicator to lay brow hair down seamlessly.

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Do your brows lack shape and definition? Maybe there’s just not a lot of there there to work with. But Anastasia believes everyone deserves perfect brows – and you are no exception. With this how-to, we’ll show you how to whip those sparse, shapeless brows into beautiful shape. Step 1 For best results with sparse and shapeless brows, our Eyebrow Stencils will help you achieve perfectly balanced, symmetrical results every time. There are five stencils in the set, so you’ll want to use Anastasia’s patented Golden Ratio® shaping technique to make sure you’re working with the right stencil for your face. Find the stencil you need, then apply Brow Primer to your brow to get ready for the next step. Step 2 Line up the stencil on the three points of the Golden Ratio, making sure the black bar is parallel to the ground. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Your brows should already be looking really good! But if you still have some sparse spots to take care of, grab some Brow Wiz®. This brow pencil is great for adding definition and detail. Starting at the highest point of your brow, sketch in hair-like strokes in the direction of your natural hair growth.  Work toward the end of your eyebrow, blending with the spoolie brush as you go for natural-looking results. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without leaving residue behind, giving brows a fuller-looking appearance. The last step: admire your dream brows!

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Anastasia loves helping everyone create beautiful, perfect brows – but what if your brows don’t give you a lot to work with? If you are someone who has sparse or damaged brows, here’s how to restore them with natural-looking fullness. Step 1 Apply one swipe of Brow Primer across the entire brow, starting at the front and extending to the tail end. Use the spoolie end of Brush 7B to comb the product evenly through the hairs in preparation for the next step. Step 2 Next, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. Then apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Use Brow Pen to deal with remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without residue, giving brows a groomed, fuller-looking appearance.

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Do you have sparse brows, or downward growth that makes them difficult to style? It can be intimidating when you have eyebrows that won’t behave, but we’re here to help you fix them. Read on for the pro tips and products to get them into shape. Step 1 First, let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, we’ll use Brow Pen to address any remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 3 Finally, let’s lift and lock those brows with Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Apply using short, upward motions with firm-but-gentle pressure to keep those brows in place. 

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If you have oily skin, you may be experiencing makeup that blurs and fades. We’re here to help! These tips will help you create brows with long-lasting definition and a matte finish that stay put and true to color. Step 1 Brow styling like this calls for DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of it using Brush 12, moving the brush from side to side so you don’t pick up too much. Then, apply hair-like strokes to sparse areas in your brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Pro tip: Use the flat side of the gel applicator to lay brow hairs flat and create a laminated look.

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Do you have “barely there” brows? With fine or sparse hair, almost like peach fuzz? If you’re after glorious volume and fuller-looking brows, we’re here to help. Just follow these three easy steps and we’ll show you how to do it! Step 1 Let’s start by giving those fine brow hairs some depth and color. First, apply a small amount of Brow Primer across your brow. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 2 Next, for sparse areas, we’ll use DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of this product using Brush 12, moving the brush from side to side so you don’t pick up too much. Then apply hair-like strokes to sparse areas in your brow. Start at the highest point in your brow, then work toward the end. Use the remaining product on your brush to fill in the front of the brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 3 Finally, we’ll lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a nice-looking feathered effect for your brows.

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Of course, there’s absolutely nothing wrong with the light-colored brows nature gave you … but sometimes you might want them to be a little darker, deeper or more defined. This frames the face and draws attention to your beautiful eyes. We’re here to help you create the dream brows you desire. Step 1 Let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas, working in the direction of your hair growth. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, let’s add some gorgeous depth. Apply a darker-than-your-natural shade of Tinted Brow Gel in short, upward motions to set your brow in the color you want. Start at the arch of your brow and work toward the tail, then fill in the front of your brow using a small amount of product. This lightweight, full-pigment gel features light-reflecting pearls that add dimension to your new brows. Step 3 Finally, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.

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Anastasia is a busy woman with a packed calendar, but her makeup routine is anything but chaotic—it's perfectly streamlined to keep up with her fast-moving days. She doesn’t just create beauty icons—she lives them—mastering quick transformations that deliver maximum impact from early mornings to late nights. These are the products she reaches for on repeat, and the signature looks she swears by to embody the ABH aesthetic, morning to midnight. Consider this your all-access pass to how she does it all—and looks flawless doing it. Early Morning: Barely-There Morning is “me time”. It’s the one part of the day that’s entirely mine, so I use it to ground myself—starting with skincare and sun protection. Whether I’m easing into the morning with an espresso (no cream, no sugar) or heading straight to the airport or a meeting, SPF is non-negotiable. My current go-to is our new Hydra Prime SPF 50—a multitasking primer-sunscreen hybrid that simplifies my routine without compromising on protection. It layers beautifully under makeup (and looks just as good without), making it an effortless everyday essential. The refreshing scent always wakes me up while still having that spa-like moment I need for self-care. And then, of course: brows. A quick brush-through is all it takes to feel polished and ready to face the day.  Afternoon: Hint of Glam  As the day progresses, the pace naturally picks up—whether it’s travel, business meetings, or a quick lunch date. For Zoom calls, I keep things fresh and minimal. A touch of Beauty Balm is all I need to even out my skin tone while keeping it very natural—its the perfect ‘no-makeup makeup’ product. It gives me that healthy-looking glow and layers seamlessly over my Hydra Prime SPF 50, which I reapply before heading outdoors for a walk or workout. Lunch is usually light and clean—fresh fish and vegetables are my go-to when I’m cooking for myself. And if my schedule allows, I love visiting my mom, who lives just nearby. My soft, natural daytime look transitions effortlessly into these kinds of moments—simple, polished, and quietly put together. To elevate things just slightly for the afternoon, I refine my brows and add a soft lip. Lately, I’ve been reaching for either the Brow Definer or the classic Brow Wiz® for definition, paired with a swipe of Lip Gloss in Honey Diamond—the perfect finishing touch for that barely-there glam.   Evening: Signature Soft Glam   By evening, my signature soft glam comes into full focus. It’s when I reach for my essentials to build a more complete, refined look—something that feels elevated yet effortless. I always keep Impeccable Foundation in two shades on hand, so I can create a custom match no matter the season. Lately, I’ve been mixing two shades for custom, velvet-matte skin. I love that this foundation looks like real skin, just smoother. It delivers that natural, blurred effect I love—and lasts up to 12 hours, no touch-ups needed. For early dinners that roll into late-night plans, I lean into bronzed radiance. A sweep of Smooth Blur Bronzer along the contours of my face adds warmth and definition, while the Soft Glam Eyeshadow Palette brings just enough drama—usually in the form of a classic smoky eye with rich, warm browns. This palette features all of my signature shades from day to night. To finish, I tap on a touch of the Magic Touch Blush Trio for a healthy, lit-from-within flush. Then it’s all about the lip: mood-dependent, always intentional. Lately, that means Lip Liner in Malt, paired with Lip Velvet in Kiss—the perfect soft glam signature.   Create A Routine That Keeps Up With You   Anastasia has curated her beauty routine so that she never misses a beat. With go-to products and signature looks, she proves that a streamlined routine can still deliver maximum impact. Now that you’ve seen the products and looks she swears by, you’re ready to channel that same confidence and glam, no matter what your day holds. Shop the Looks

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Ready to evolve your makeup bag with the season's trending finishes? Whether you're perfecting your bold fall glam or exploring sculpted looks, this season is about depth, balance, and soft transformation. At Anastasia Beverly Hills, we’re all about embracing seasonal textures and elevating personalized looks seamlessly through the year, no matter your location, keeping your routine fun, fresh, and always on trend. From subtle matte skin to satin lips to smoldering eyes, here’s are some tips to evolve your summer glow into full fall radiance.   Prepare Your Skin for Fall Glam As the air gets cooler, your skin may need more nourishment and smoother coverage. Transitioning your base from barely-there to medium or full coverage is one of the key ways to level up your complexion for fall. Start with  Impeccable Foundation for breathable yet buildable coverage with a blurred, velvet-matte finish — you’ll love how it stays put and plays nicely with all the products to follow. Next, pair it with Magic Touch Concealer in your exact shade or 1 shade lighter for a more brightening effect. Concealer will help you smooth the look of skin under the eyes and conceal any post-summer imperfections. For a seamless finish, blend 1-3 shades of  Magic Touch Blush Trio for a custom flush of radiant color on cheeks.     Brow Texture: The Foundation of Fall Makeup Looks At Anastasia Beverly Hills, fall glam is all about full, defined brows that bring natural texture to the forefront. As your makeup shifts toward deeper tones for fall, structured brows become essential to framing your face, with hair-like detail that looks like your real brows, only better. Use Brow Wiz® for those natural hair-like strokes and precise shaping, then go in with a layer of Brow Pen to fill and detail sparse areas and add realistic dimension. Finish with Clear Brow Gel to lock in your shape without stiffness. Clean, groomed brows lay the perfect foundation for both dramatic or natural fall makeup looks.   Eyes: Smokey, Captivating Fall Glam  The eyes are where fall makeup truly comes alive. Rich neutrals, sultry browns, and muted berries dominate the season. The Soft Glam II Mini Eyeshadow Palette offers an autumn-appropriate range of velvety mattes and luminous shimmers—perfect for any fall glam look. Add drama with Darkside Waterproof Gel Liner along the lash line or waterline. Amp it up with Lash Sculpt Mascara, giving lashes volume and length while keeping them lifted through crisp fall days.   Lips: Subtle, Sculpted Fall Lips This fall, lips are all about soft satin and velvety textures. Define your pout with Smooth Blur Contour Stick to create subtle depth. Follow with Lip Liner in a berry or neutral shade to shape and enhance. Then, swipe on Lip Velvet—its featherlight texture glides on like satin and settles into a chic matte finish. Whether you're keeping it nude or going for a bold plum, this lip combo feels classic and cozy for your fall statement looks.     Lock in Your Fall Glam Textures Want to lock in matte skin for fall? Swap your summer Dewy Set for Impeccable Setting Spray. This powerhouse formula holds your look in place with a comfortable, skin-like matte finish up to 24 hours—ideal for fluctuating fall weather. Mist after your makeup is complete and touch up as needed throughout the day to keep your glam intact from morning coffee to evening chill.   Explore More Fall Makeup Looks with Anastasia Beverly Hills From plush velvet textures to structured brows and satin lips, your fall glam begins with the right tools and tips for pro-worthy results. We have everything you need to evolve your summer favorites into fall staples, with some exciting new arrivals just in time for your dazzling fall transformation. Explore the full collection and to find your custom fall look that will continue to transition and transcend through the seasons—the ABH way! 

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The core of our brow philosophy is in the art of proportion and symmetry. So naturally, when it comes to the rest of your ABH look, our other products are no different. When we created Smooth Blur Contour Stick, we knew that it would be a game-changer for replicating the sculpted and refined features that dominate fashion runways, street style and trending tutorials. Read on for our pro artistry tips for how to use Smooth Blur Bronzer, plus the essential tools and product pairings to recreate the look from home. The Golden Proportion Method The Golden Proportion Method is rooted in our exact ethos: that beauty is about balance, not perfection. Anastasia Beverly Hills was founded on the unique application of this method that keeps balance, proportion and harmony at the forefront. Anastasia uses it to inform everything she does, from brow grooming, to arches to, now, contouring the face. Based on this method, the face is comprised of three zones:  Zone 1: Forehead & Brows  Zone 2: Eyes, Nose & Cheeks Zone 3: Lips, Chin & Jaw  Use the Golden Proportion Method to apply Smooth Blur Contour Stick and other products, such as Magic Touch Concealer, to create balance of the face. It’s all about adding both light and shade in three zones: top, center and bottom. Light is used to highlight, accentuate and add volume to higher points of the face, while shade (usually in the form of contour), is used to sculpt, define and mimic shadow in areas that need correction, balance or depth (like under cheekbones). Contouring uses darker, cool-toned shades to mimic shadows and define features (like cheekbones and the jawline), and highlighting uses lighter or shimmery shades to reflect light and bring features forward (like the bridge of your nose and top of cheekbones).   Face Mapping - Where to Contour & Conceal   Face mapping is a makeup technique that identifies key areas of the face where contour should be applied to enhance natural bone structure. Using Smooth Blur Contour Stick and Magic Touch Concealer, you can refine, shape and sculpt facial features effortlessly. Start by applying Magic Touch Concealer to areas you want to highlight, brighten and lift such as the center of the forehead, under the eyes, bridge of the nose, tip of the nose and chin. Then apply Smooth Blur Contour Stick to areas you want to define, sculpt or minimize, such as the hollows of the cheeks, hairline, temples, chin and nose.   Blend Like A Pro – Focusing on Blending Tools & Artistry Tips   Now, you’re ready to blend, set and perfect. Use your A30 Brush and Loose Setting Powder to blend both the highlights and contour, starting from the center of the face to the outer edges. We recommend making vertical strokes down the center, such as the bridge of the nose, chin and between the eyes to keep your highlights bright, then blending out from there. The result? A smooth, sculpted, natural-looking complexion that will serve as the ideal base for your iconic ABH face. Complete Your Look + Micro Tutorial   Want to elevate the look? We recommend starting with Impeccable Foundation before your highlight and contour, to set the perfect tone for a smooth, blurred base. It wouldn’t be an ABH face without iconic brows, so go in with one of our famous brow products like Brow Wiz® to frame your face and features. Finally, you can get creative with eyes, lips and cheeks to cement your custom look. We love pairing fan-favorite Lip Velvet with sculpted skin to get a stunning pout that lasts from day to night. It’s available in a wide range of shades from light and natural to bold and dramatic.   Beauty Is about Balance   Remember, face architecture is all about balance and proportion... and working with what you’ve got! With these methods and makeup application tips, you can accentuate your natural features to the look you desire, at any skill level. Whether you’re a pro makeup artist or beginning contour enthusiast, all you need to do is follow these steps to get the ABH face you know and love. 

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There’s something about fall that inspires a complete beauty refresh. As the leaves turn and the air cools, fall eyeshadow palettes become the centerpiece of your seasonal makeup bag. Rich burgundy, burnt orange, golden bronze, and earthy browns—these shades not only complement cozy fall outfits but also bring depth and drama to your fall makeup look. Whether you're new to autumn eyeshadow palettes or a seasoned fall glam fan, this season’s shades are more versatile and wearable than ever.  Soft Glam II — Subtle Drama, Seamless Blend  If you love a look that transitions flawlessly from day to night, Soft Glam II is your go-to fall palette. Featuring a mix of matte taupes, rich siennas, and golden shimmers, it’s perfect for soft definition and everyday elegance. It pairs beautifully with cozy knits and warm-toned accessories, making it ideal for soft makeup looks for fall. Pro tip: blend a touch of shimmer on the center of your lid to add brilliance and elevate your look instantly. Fall Romance — The New Classic for Autumn Eyes  Embrace the romance of fall with bold yet versatile palettes. Our Fall Romance Palette leans into rich plums, rust reds, and amber metallics—evoking the most vibrant elements of autumn. This fall eyeshadow palette is perfect for creating classic fall makeup looks with a vibrant twist. Don’t be afraid to play with contrast; deepen the outer corners with plum for instant drama or sweep burnt orange across your lid for a warm, cozy finish. Sultry Mini — Your Smoky Statement, Simplified  Make a bold statement with minimal effort using the Sultry Mini Eyeshadow Palette. This compact essential packs a punch with smoky grays, deep browns, and champagne metallics. It's the ultimate shortcut to fall glam, perfect for last-minute nights out or long-weekend gatherings. The best part? Its size makes it travel-friendly, so you’re always ready to create impactful fall makeup on the go. Complete Your Fall Makeup Look  You’ve chosen your perfect fall eyeshadow—now it’s time to complete the look. Pair your chosen autumn eyeshadow palette with dewy skin, bold brows, and a rich berry or nude lip to craft your custom makeup looks for fall. Whether you're going for understated elegance or full-on fall glam, these key essentials are sure to be your seasonal staples. Embrace the beauty of change—because when fall hits, your makeup is sure to shine.  

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With decades of industry experience, Anastasia knows a thing or two about building a business, navigating life’s lessons, and how to stay on top. Coming October 2025, her new book “Raising Brows” takes you deeper into her inspiring story that proves with heart and hard work, anything is possible. Read on for some of her key reflections on life, work, and loving what you do.  On Finding Inspiration “When I started 30 years ago, there was no social media, no nothing. My mentors were real-life people like my mom and my clients. The magic was in paying attention, being innovative, and getting ahead of what I knew people would want. A good example of this is when I was inspired by actress Poppy Montgomery’s request to maintain her brow shape on set. I created my first portable kit: stencils, pomade, angled brush, tweezers, and scissors — effectively a full-service brow station in a bag. Now, my brow kits are best-sellers all around the world.”  On Gaining a Business Mindset “Today is different in that people can search for information online, go to masterclasses, and listen to educational podcasts. My advice is pay attention to what works for you and what inspires you. Envision what business you want to be in, and channel that.” On How To Succeed “You have to love what you do. And you have to want to be the best in whatever you do. I’ve found that having the innate desire to be the best gives you drive, health and happiness. Work is not always easy, but if you don’t love what you do, it’s even more difficult.”  On Learning & Letting Go “I’ve made smart moves, and I’ve made million-dollar mistakes, and I’ve learned equally from both. You have to gain life experience, go through ups and downs, and carve your own path. It's essential to learn and stay alert to fix your mistakes going forward.” Pre-Order Raising Brows & Get a FREE GIFT Join us in celebrating the launch of the book! Pre-order it today and receive a FREE Limited-Edition Rose-Gold Brow Wiz®.

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MicroStroke Brow Pen is here! Our new long-wearing, micro-fine detailing pen delivers your most natural-looking brows yet, creating realistic, hair-like strokes for full, defined brows up to 24 hours. Here’s why it’s the brow pen you’ve been waiting for, and what makes it so special.  Extreme-Precision + Detail, Realistic Hair-like Strokes The innovative micro-fine brush tip glides over sparse areas, creating super-realistic hair-like strokes with controlled, balanced ink flow and a relaxed, comfortable grip that makes application a breeze. Create your custom look with unparalleled precision and natural-looking detail for flawless, long-wearing, ABH-worthy brows.  Innovative, Dual-Ended Tool, Easy For Any Skill Level With a sleek, dual-ended design, this innovative brow tool offers ease and control for all skill levels—especially beginners seeking pro-level results. The micro-fine flexible tip on one end allows smooth application without skipping or dragging, gliding on effortlessly with a featherlight feel. On the other end is a perfect spoolie brush that lets you seamlessly blend as you go for a fast, customized look, anywhere you go. Long-Wearing Up To 24 HRs, Full Brows That Last  Available in 9 shades, it’s easy to find your perfect match. Simply select the shade that’s closest to your natural brow color. The micro-fine (0.1mm) brush tip is easy to use, allowing you to get precision in every stroke that mimics the look of brow hairs for a realistic, natural-looking effect. You’ll love to gift and stock up on this liquid brow pen since it’s ideal for all brow types, including sparse! Invitation to Explore Brow Lineup Ready to elevate your brow routine? Explore our lineup of award-winning icons like Brow Wiz®, long-wearing formulas like Brow Freeze® Gel and more to pair with your MicroStroke Brow Pen for the ultimate custom look.  

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They're finally here! We’ve been working to bring you even more variety from the Matte Lipstick and Lip Liner lineup you love, with new shades to greet the changing season. Get iconic ABH lip looks for fall with brand new cool tones and deep warm hues. Read on to reveal our exciting new shades to match every mood.   Deep Dive: New Lip Liner Shades Customize, contour and perfect your lip look with 4 new shades! Our full-pigment lip pencil is known for seamless shaping, contouring and color payoff with extreme precision. Sculpt and define lips with the creamy formula that you can count on to never be shiny or slippery. We also love Lip Liner to fill in lips with velvety-matte color that doesn’t feather.   Stormy Neutral grey with a violet-lavender undertone Cinnamon Deep mauve-toned brown Midnight Rouge Deep reddish brown with golden undertones Amethyst Deep purple with a black base    Deep Dive: New Matte & Satin Lipstick Shades     Get everything you desire in a matte lipstick in just a single swipe! With 6 new shades, you can embody all the fall lip trends with brilliantly pigmented, incredibly smooth-gliding formulas for intensely rich lips that last. These luxe, bullet-tip precision lipsticks are essential by design with intense color payoff, luscious wearability a velvety-soft, featherlight finish.    Soft Haze Light neutral taupe nude Peony Soft cool-toned nude pink Mauve Cloud Muted mauve with cool taupe undertones Hazelnut Beige-brown with a neutral undertone Spice Warm rose-brown Berry Mocha Rich brown with cool berry hues   Why Everyone Loves Lip Liner + Matte & Satin Lipstick Formulas   These new shades deliver the cool and warm tones that are essential for any makeup bag, from beginners to pro makeup artists. Our new additions work together to create elevated lip looks for every occasion, day to night, casual to formal. Try these perfect pairings!    Complete Your Fall Look   Want more? Explore the iconic ABH makeup lineup for a complete customized look, from perfectly defined eyebrows to flawless, velvet-matte skin. Reach for MicroStroke Brow Pen and Brow Definer to draw, sculpt and blend seamless, natural-looking brows, followed by essential Brow Freeze® Gel to lock your custom look in place. For gorgeous skin, find your shade in Impeccable Blurring Second-Skin Matte Foundation. Don’t stop there! Discover even more for eyes, body and complexion, now available at ABH.com.

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It’s finally here! NEW MicroStroke Brow Pen has arrived to elevate your brow routine with realistic, hair-like strokes for full, defined brows that last up to 24 hours. Featuring a micro-fine brush tip and custom spoolie brush for seamless blending, it delivers unparalleled precision and buildable dimension for your most natural-looking brow detail yet. Here’s why you’ll love it, how to apply it, and pro-artistry tips complete your ABH face.   Why You’ll Love It Micro-fine (0.1mm) brush tip + custom spoolie brush for seamless blending  Water-resistant and long-wearing up to 24 hours  Perfectly balanced ink flow for easy application for all skill levels Sleek design for a comfortable grip and maximum control Glides on effortlessly with a featherlight feel    Available in 9 shades      How To Apply MicroStroke Brow Pen   Shake the pen before use. Draw on a flat surface to ensure the ink flows to the tip.  Start at the base of your brow and apply hair-like strokes in the direction of hair growth, focusing on sparse areas.  Continue adding strokes throughout your brow for more detail.  After every 5-6 strokes, let the ink dry, then blend using the spoolie brush.    Get The Look: Natural Brows    Achieve soft definition and fullness for your new everyday brow.      What You Need:     Brow Wiz® MicroStroke Brow Pen Clear Brow Gel   STEP 1: FILL  Outline the shape and fill in the brow with Brow Wiz®.     STEP 2: DETAIL  Add hair-like strokes in sparse areas with MicroStroke Brow Pen.    STEP 3: FINISH Set brows and color in place with Clear Brow Gel.       Complete Your Look: Soft Everyday Glow   Want more? Reach for Beauty Balm to boost complexion and even tone, then top off the look with Crystal Lip Gloss for a high-shine finish.

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As the golden days of summer begin to fade and September officially arrives, there’s an undeniable need to reboot and refresh your routine. This seasonal transition is more than just a change in trends—it’s a moment to elevate, simplify, and re-align your beauty ritual with who you are now. Step into September with intention with these key beauty tips and ABH products.  Flawless Skin   With a new season comes changing weather, calling for a fresh round of foundation shade matching. Embrace high-performance essentials that offer effortless-but-reliable results. Begin with our Impeccable Foundation, a medium to full-coverage formula that perfects without looking cakey or heavy—offering breathable coverage with a velvety, second-skin finish. It’s your canvas for confidence, blurring pores, fine lines and wrinkles up to 12 action-packed hours.       Elevated Brows   Brows are the blueprint of your beauty. As fall routines resume, opt for brow tools and products that deliver definition and polish with ease. Brow Definer offers buildable pigment with a triangular precision tip for sculpted brows in seconds, while Brow Pen mimics natural hair strokes for a more feathery, lifted look. Set it all in place with Brow Freeze® Gel—your secret to all-day lift and hold, without stiffness.       Refined Eyes   Fall is the season for subtle drama. Replace summer shimmers with the smoldering elegance of Sultry Mini Eyeshadow Palette —a palette of 9 cool neutrals and rich metallics designed for infinite sophistication. Pair with our Liquid Liner for bold, inky eye definition, followed by Lash Sculpt Lengthening & Volumizing Mascara for lifted, fanned-out lashes that command attention in every room you enter.       Sculpted, Soft Glam Lips   Where summer may require lighter lip formulas and shades, fall invites more room to make a statement. Begin with Lip Liner to sculpt and define, then choose between the timeless allure of our Matte & Satin Lipstick or the multidimensional shine of Lip Gloss. Whether you crave bold or barely-there, each formula is crafted for comfort, wear, and undeniable glamor for the fall season.       Find Your New Routine & Get $30 Off   September is a fresh page—and your beauty routine should reflect your evolution. Let each product be a purposeful choice, a reflection of your artistry, and a celebration of self-expression. This Labor Day, indulge in the luxury of reinvention and explore our curated essentials during the ABH Labor Day Sale. Enjoy up to $30 off, a free gift, or a simple makeup bag upgrade to greet the fall season in style.  

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Fall is almost here, and it’s one of the best times to re-evaluate your makeup bag, your routine, and how your beauty products are serving you. One of the easiest ways to upgrade your vibe for a new season is to take on a new and improved brow routine, complete with pro-level products. Read on for Anastasia’s top ideas for how to shape, set and elevate your brow look, just in time for a fresh fall makeover.  Laminated Brows Achieve the trending look that creates a lifted, laminated effect. IDEAL FOR: Medium-sparse to full brows Unruly, coarse brow hair All skill levels - especially intermediate to pro  WHAT YOU NEED: Brow Powder Duo Brush 7B Brow Pen Brow Freeze® Gel Step 1: FILL Softly fill and define brows with Brow Powder Duo using Brush 7B.  Step 2: DETAILAdd hair-like strokes in sparse areas with Brow Pen.   Step 3: FINISH  Lift and lock brows in place with Brow Freeze® Gel.   WANT MORE?   Brow Primer Pro Pencil PRIME  Adhere Brow Powder Duo with Brow Primer.  HIGHLIGHT Highlight and define brows with Pro Pencil.   Anastasia Tip: Start by applying Brow Pen at the arch and work towards the end, then lightly etch through the front.  Sculpted Brows Achieve the ultimate definition and shape for high-impact brows.  IDEAL FOR: Sparse to full brows Creating an ombre effect All skill levels - especially intermediate to pro  WHAT YOU NEED Brow Freeze® Brow Powder Duo Brush 7B DIPBROW® Pomade Brush 12 Step 1: PRIME Shape and tame brows in place with Brow Freeze®.  Step 2: FILL Softly fill and define brows with Brow Powder Duo using Brush 7B.  Step 3: DETAIL Add hair-like strokes and definition with DIPBROW® Pomade using Brush 12.   WANT MORE?   Brow Pen Pro Pencil   Brush 20 HIGHLIGHT  Highlight and define brows with Pro Pencil and Brush 20.   EXTRA-DIMENSION Add hair-like strokes with Brow Pen.   Anastasia Tip: Mix the two shades of Brow Powder Duo together to create a custom shade.     No-Fade Brows   Achieve brows that don’t budge with long-lasting formulas.   IDEAL FOR:  Sparse to extremely sparse brows   Oily skin and humid climates   All skill levels - especially intermediate to pro   WHAT YOU NEED  Volumizing Tinted Brow Gel  DIPBROW® Pomade  Brow Freeze® Gel Brush 12   Step 1: TINT + VOLUMIZE  Create instant color and volume with Volumizing Tinted Brow Gel.     Step 2: DETAIL Add hair-like strokes with DIPBROW® Pomade using Brush 12.     Step 3: FINISH  Lift and lock brows in place with Brow Freeze® Gel.     WANT MORE? Brow Pen Pro Pencil Brush 20   EXTRA-DIMENSION Add hair-like strokes with Brow Pen.     HIGHLIGHT  Highlight and define brows with Pro Pencil and Brush 20.     Anastasia Tip: Shake Brow Pen before use and use light pressure when applying.   Feathered Brows    Achieve natural-looking fullness and dimension in seconds.     IDEAL FOR:   Sparse to full brows Light-colored and patchy brows   All skill levels     WHAT YOU NEED:  Volumizing Tinted Brow Gel   Brow Pen   Brow Freeze® Gel   Step 1: TINT + VOLUMIZE  Create instant color and volume with Volumizing Tinted Brow Gel.     Step 2: DETAIL Add hair-like strokes and definition with Brow Pen.     Step 3: FINISH  Lift and lock brows in place with Brow Freeze® Gel.     WANT MORE?   Brow Wiz® Pro Pencil Brush 20    EXTRA-DIMENSION Add extra dimension with Brow Wiz®.     HIGHLIGHT  Highlight and define brows with Pro Pencil and Brush 20.    Anastasia Tip: Use Brow Freeze Gel as the finishing step in your brow routine. 

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