Anastasia's Makeup Routine: Day to Night

Anastasia is a busy woman with a packed calendar, but her makeup routine is anything but chaotic—it's perfectly streamlined to keep up with her fast-moving days. She doesn’t just create beauty icons—she lives them—mastering quick transformations that deliver maximum impact from early mornings to late nights. These are the products she reaches for on repeat, and the signature looks she swears by to embody the ABH aesthetic, morning to midnight. Consider this your all-access pass to how she does it all—and looks flawless doing it.

Early Morning: Barely-There

Morning is “me time”. It’s the one part of the day that’s entirely mine, so I use it to ground myself—starting with skincare and sun protection. Whether I’m easing into the morning with an espresso (no cream, no sugar) or heading straight to the airport or a meeting, SPF is non-negotiable. My current go-to is our new Hydra Prime SPF 50—a multitasking primer-sunscreen hybrid that simplifies my routine without compromising on protection. It layers beautifully under makeup (and looks just as good without), making it an effortless everyday essential. The refreshing scent always wakes me up while still having that spa-like moment I need for self-care. And then, of course: brows. A quick brush-through is all it takes to feel polished and ready to face the day.

Afternoon: Hint of Glam

As the day progresses, the pace naturally picks up—whether it’s travel, business meetings, or a quick lunch date. For Zoom calls, I keep things fresh and minimal. A touch of Beauty Balm is all I need to even out my skin tone while keeping it very natural—its the perfect ‘no-makeup makeup’ product. It gives me that healthy-looking glow and layers seamlessly over my Hydra Prime SPF 50, which I reapply before heading outdoors for a walk or workout. Lunch is usually light and clean—fresh fish and vegetables are my go-to when I’m cooking for myself. And if my schedule allows, I love visiting my mom, who lives just nearby. My soft, natural daytime look transitions effortlessly into these kinds of moments—simple, polished, and quietly put together. To elevate things just slightly for the afternoon, I refine my brows and add a soft lip. Lately, I’ve been reaching for either the Brow Definer or the classic Brow Wiz® for definition, paired with a swipe of Lip Gloss in Honey Diamond—the perfect finishing touch for that barely-there glam.

Evening: Signature Soft Glam

By evening, my signature soft glam comes into full focus. It’s when I reach for my essentials to build a more complete, refined look—something that feels elevated yet effortless. I always keep Impeccable Foundation in two shades on hand, so I can create a custom match no matter the season. Lately, I’ve been mixing two shades for custom, velvet-matte skin. I love that this foundation looks like real skin, just smoother. It delivers that natural, blurred effect I love—and lasts up to 12 hours, no touch-ups needed. For early dinners that roll into late-night plans, I lean into bronzed radiance. A sweep of Smooth Blur Bronzer along the contours of my face adds warmth and definition, while the Soft Glam Eyeshadow Palette brings just enough drama—usually in the form of a classic smoky eye with rich, warm browns. This palette features all of my signature shades from day to night. To finish, I tap on a touch of the Magic Touch Blush Trio for a healthy, lit-from-within flush. Then it’s all about the lip: mood-dependent, always intentional. Lately, that means Lip Liner in Malt, paired with Lip Velvet in Kiss—the perfect soft glam signature.

Create A Routine That Keeps Up With You

Anastasia has curated her beauty routine so that she never misses a beat. With go-to products and signature looks, she proves that a streamlined routine can still deliver maximum impact. Now that you’ve seen the products and looks she swears by, you’re ready to channel that same confidence and glam, no matter what your day holds.