Discover Our Latest Eye Innovations
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Meet our newest eye innovations. Dramaline Longwear Liner and Genesis Eyeshadow Palette.
Get Antonela's easy, everyday glam. Shop her faves in a curated kit for eyes, brows, and lips to get the look.
A modern lip hybrid designed for effortless shine and color.
All-day liquid foundation that blurs imperfections, controls shine and leaves skin looking flawless.
Experience full-impact color with a velvet-smooth finish—luxury that feels as flawless as it looks.
Ultra-slim and featherlight, Brow Wiz® defines with detail for the most natural, artful finish.
NEW! Ultra-thin brow pencil for microbladed precision.
The Pro Eyebrow Palette is back!
Ready to find your iconic brow look? Take this quick quiz to find your custom routine!
12 buttery neutral shades in velvet-matte and luminous shimmer finishes.
Intensely pigmented, long-lasting waterproof eyeliners with an ultra-smooth glide.
Zero Brushes. Zero Smudge. 100% Impact. Create iconic eye looks in seconds
Buildable, seamless contour, complete with a complimentary beauty sponge.
Take a quick selfie now to get personalized shade match results (virtually!) of Impeccable Blurring Second-Skin Matte Foundation.
Discover Hydra Prime SPF 50, our multi-tasking primer + sunscreen suitable for all skin types. No white cast, no piling—only radiance!
Find yours from 23 unique shades. Shop NEW! Kiss Theory Lip Balm.
Your favorite full-pigment Lip Liner is now available in 4 brand-new cool-tone shades.
Layer, contour, and define lips and brows with essentials designed for all skill levels.
Prime, protect and perfect complexion seamlessly.
Sun-kissed skin and glossy lips for an effortless summer glow
Back In Stock! Get our online-exclusive Discovery Set and find your signature soft glam in seconds.
Discover our latest beauty articles, edits and tutorials made for beginners to pro makeup artists.
Watch Anastasia and our artists in action with step-by-step looks and product tutorials.
Visit us at the salon in Beverly Hills! Our new and improved salon is now back open after a beautiful renovation.
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