“What makes you beautiful makes you powerful.” Anastasia said it because she lives it, so naturally, it’s woven into every one of our products and methods. As one of the most globally acclaimed and fastest-growing brands in the beauty industry, our whole ethos revolves around the beauty of each unique feature, starting with the iconic eyebrow transformations. See how ABH stays on top of the brow game, and the key product and artistry methods that make us the ultimate brow authority.
The Golden Ratio® Method: Where Art Meets Anatomy
When features appear balanced and symmetrical they’re perceived as beautiful. We believe true beauty is in this natural symmetry, not never-ending perfection. Anastasia's universal eyebrow shaping technique applies the mathematical principle of thirds, AKA the Golden Ratio®, to bring visual harmony to our faces. This is the art of ABH! Pick out a custom brow kit (complete with shades and products to get the look), online brow tutorials, or visit us at our salon for the ultimate brow transformation experience.
A Brow Icon is Born
Anastasia started developing her unique products and techniques when she was inspired by her own clients and experience. When starting out and doing eyebrow services at the salon, she began to realize that certain brow tools and makeup did not yet exist. Being a natural entrepreneur, she started making these ideas a reality, such as the instantly-iconic DIPRBOW® Pomade. Before Anastasia created the first-ever eyebrow pomade, she was mixing Vaseline, aloe vera, and shadow to create customized brows. She was inspired to reinvent the wheel with an official formula. Now, her product line makes up her famous collection of polished, soft-glam essentials for brows and beyond.
DIPBROW® Pomade
Shaping a Generation of Brows: ABH’s Brow Dynasty
Today, the Anastasia Beverly Hills brow lineup is an impressive, extensive collection everything you need for the ultimate customized experience. Our award-winners have burst onto the scene to constantly provide the most innovative formulas and performance possible. Some fan-favorites today include Brow Wiz® our #1 pencil for definition and hair-like detail, delivering maximum precision, ease and control for all skill levels. There's also Brow Freeze® Gel , which brought laminated-look brows to every beauty lover's makeup kit, designed for use with a custom dual-ended spoolie brush to let anyone style, shape, set and sculpt brows from home. See our full brow collection and get inspired to create your custom brow routine at ABH.com!
Brow Wiz®
The ABH Brow Legacy Lives On
If you haven’t yet had that defining “brow goals” moment, we’re here to help you every step of the way with the latest and greatest innovations like NEW MicroStroke Brow Pen. From best-in-class brow grooming to a full, iconic soft-glam makeup look, our products and expert artistry tips are designed to guide you to your custom ABH face. Shop new arrivals, take our brow quiz or contact us with any questions.
