
Achieving a natural makeup look starts with a thoughtful base routine. Enter the all-new Effortless Base Set, a curated trio designed to help you create flawless skin fast with minimal effort. Including Beauty Balm, Hydra Prime SPF 50, and a complimentary Beauty Bag, this set streamlines your prep routine to deliver polished, skin-like results. Made for every artistry level, The Effortless Base Set is the ultimate foundation of an elevated look—where skin appears smooth, hydrated, and naturally perfected.
The Effortless Base Set
What Is the Effortless Base Set?

A Complete Base Routine for a No Makeup Look
The Effortless Base Set includes everything you need to prep and perfect your complexion, without overcomplicating your routine. Beauty Balm and Hydra Prime SPF 50 work in harmony to enhance your skin’s natural texture and radiance, with or without additional makeup. Your free ABH bag ensures you can keep it with you (and keep your complexion on point).
Here’s what’s included:
- Beauty Balm Our serum-boosted skin tint with eight skin-loving ingredients that delivers sheer-to-light coverage and a natural finish
- Hydra Prime SPF 50 Our hydrating makeup primer that preps and protects skin with seamless application
- Free Beauty Bag to store your everyday base essentials or take them with you for travel
How to Achieve Flawless Skin with Minimal Effort

The Simple Formula Behind a Natural Makeup Look
If you’re always wondering about the essentials for achieving flawless skin, the secret lies in strategic, skin-first products. The Effortless Base Set focuses on hydration, balance, daily protection, and lightweight coverage, key elements for a refined natural makeup look.
Why this routine works:
- Hydration helps makeup blend smoothly and wear evenly
- Lightweight formulas enhance skin without masking it
- Fewer steps create a more natural, skin-like finish
Beauty Balm: The Key to a Natural Makeup Look

Lightweight Coverage for a Flawless, Skin-Like Finish
Beauty Balm is the hero of a modern no makeup look. It delivers sheer-to-light coverage that evens tone while allowing natural skin to show through, perfect for a flawless look without any heaviness.
Why it’s an everyday essential:
- Enhances complexion and natural texture
- Blends effortlessly for quick application
- Ideal for daily wear
- Layers nicely with other products
Hydra Prime: A Hydrating Makeup Primer for Seamless Skin

The Essential First Step to Flawless Skin
A smooth base starts with proper prep. Hydra Prime SPF 50 is a hydrating makeup primer that prepares skin to be the ideal canvas for makeup, helping achieve long-lasting, polished results. With essential daily SPF 50, it’s also a key element for no-makeup days, shielding from the sun while giving that boost of hydration.
Benefits include:
- Lightweight hydration for fresh-looking skin
- Seamless makeup application
- A smooth, even finish throughout the day
- Daily essential SPF 50
The Effortless Base Set Routine

A Step-by-Step Guide to a No Makeup Look
- Prep skin with Hydra Prime SPF 50 to hydrate and smooth
- Perfect with Beauty Balm for natural, even coverage
- Finish with confidence, your flawless skin look is complete
The Everyday Staple for Flawless Skin

A Base Makeup Set You’ll Reach for Again and Again
The Effortless Base Set is a modern essential for anyone seeking a natural makeup look that feels elevated yet effortless. Whether you’re a beauty lover refining your daily look or a makeup artist looking for new techniques to achieve flawless skin, this set delivers consistent, skin-focused results, making it a true beauty staple for any routine.
FAQs: Effortless Base Set & Natural Makeup Look

How do I achieve a natural makeup look?
Start with a hydrating primer like Hydra Prime SPF 50, then apply lightweight coverage with Beauty Balm. Blend well and keep finishing touches minimal.
What products are included in the Effortless Base Set?
Beauty Balm, Hydra Prime, and a Free Beauty Bag—everything needed for flawless skin in just a few steps.
Why is a hydrating makeup primer important?
It smooths texture, boosts hydration, and helps makeup wear beautifully all day.
Can this set create a no makeup look?
Yes. Its lightweight, skin-focused formulas are ideal for a natural, radiant finish.
How can I achieve flawless skin with minimal makeup?
Prep, perfect, and blend—this simple routine delivers polished results without heavy coverage.










































