How To Apply Mascara


If we were stranded on a deserted island and could only bring one product from our makeup bag, it would have to be mascara (sorry, bronzer). While we would sorely miss our foundation, eye makeup, blush and false lashes, we’d rest easy knowing that our lashes look plump, voluminous and defined. Not all mascara formulas are created equal, however, so it’s essential to be sure you have your technique down pat.

Looking to brush up on your mascara application technique? Read on for all things mascara, including how to apply it, our favorite formula and tips and tricks from the Queen of Brows herself.

What Is the Best Brand of Mascara?

We’re generally not ones to brag, but when it came to mascara, we couldn’t find a formula we absolutely loved—so we created our own! Lash Brag Volumizing Mascara is the first mascara from Anastasia Beverly Hills, and it’s going to change your makeup game completely.

Lash Brag Volumizing Mascara instantly creates the look of dramatic, full-bodied lashes with intense, jet-black color. The specially designed hourglass-shaped brush separately coats each lash with the lush, full-pigment formula that glides on without weighing down lashes—leaving you with voluptuously defined lashes that last all day.

Formulated with flexible polymers, this ultra-creamy mascara is designed to prevent clumping and create a long-lasting effect. The water-resistant formula glides on effortlessly for a comfortable wear that instantly adds the look of dramatic volume, fullness and thickness to any lash type.


How to Apply Mascara Like a Pro

Now that you’ve got a mascara formula that can do it all, it’s time to define and volumize your lashes like never before.

Prep Your Lashes

For the most dramatic effect, it is essential to prep your lashes with an eyelash curler. Always curl your lashes before your mascara application. Avoid curling them after you’ve applied mascara as you are more likely to damage your lashes.


Begin With Your Bottom Lashes

Whether you’re a makeup newbie or you set your alarm early every morning to apply a full-face beat, chances are good that you’ve used mascara before...Which may make what we’re about to tell you a bit shocking: You’re probably applying your mascara wrong.

Every instinct and just about every tutorial says you should apply mascara to your top lashes first, but Anastasia has a pro tip to help you achieve dramatic lashes without any smudging: Begin applying mascara to your bottom lashes from base to tip first. Applying mascara to your bottom lashes will help to give your eyes a wider and brighter appearance—so don’t be surprised when your crush gets lost in your eyes.


How Many Coats of Mascara Should I Apply?

Now that your bottom lashes are defined, it’s time to show some love to your top lashes. Place the Lash Brag wand at the base of your top lashes and sweep the brush through to the tips. Apply the formula over the top of the lashes as well as under to create an extra-voluminous look.

How many coats of mascara you should apply depends on the desired look you’re hoping to achieve. One coat of mascara should deliver more than enough product to give your lashes a voluminous, defined appearance. If you apply your first coat and are still looking for some extra oomph, apply additional layers of mascara as desired.

Brag a Little

You don’t need to do too much to make Lash Brag work for you. Just a single coat delivers the perfect amount of product, leaving you with voluptuously defined lashes that last all day.

Brag a Lot

If you’re looking to amp up your lash look, apply a second coat of mascara for extra length and thickness.

Total Bragging Rights

Oh, so it’s drama you’re after? Well, Lash Brag is more than equipped to deliver. Apply a third coat of mascara for full-on extreme volume.


How to Create Volume Without Looking Clumpy

If your mascara applies a bit more clumpy than desired, use a clean mascara spoolie or the clean spoolie on the end of your dual-ended eyebrow brush to comb out any clumps.


How to Fix Mascara Mistakes

If you’re worried about smudging mascara on your lids, we’ve got the perfect trick for you. Before applying Lash Brag for the first time, wipe off any excess product from the wand onto the rim of the tube. Next, hold a business card firmly on the edge of your eyelid before applying a coat of mascara, allowing the wand to swipe the lashes up along the face of the card. The business card effectively shields your lids from any excess mascara.

Even if you use a business card and apply your mascara with robot-like precision, you may still end up with a few mascara smudges on your skin. Instead of rummaging through your makeup bag for a cotton swab, use a clean spoolie to gently wipe any smudges off your skin.


Can You Apply Mascara on False Lashes?

Yes! Not only can you apply mascara to false lashes, but it’s also a great way to help your false lashes seamlessly blend in with your natural lashes. Applying a coat of mascara before and after you apply your false lashes can help the falsies adhere to your natural lashes for a natural-looking finish.


Perfect Products to Pair With Your Mascara

Long, voluminous lashes are stunning all on their own, but if you really want to take your eye look to the next level, we suggest you complete your eye makeup look with any of these amazing products.

Liquid Liner

Make your lashes pop with a sharp cat-eye using Liquid Liner. This long-lasting waterproof liquid liner delivers full-pigment, true-black matte color with total control, letting you create thin, fine lines or wide, bold strokes with ease.

Darkside Waterproof Gel Liner

Want to take your eye makeup to the dark side? Look no further than Darkside Waterproof Gel Liner. The slim, retractable eyeliner makes it easy to line your top and bottom lash lines as well as the waterline and tightline with the full-pigment, waterproof matte formula.

Eyeshadow Palettes

No eye look is complete without the perfect color pairing. Whether you love soft, neutral daytime looks or can’t get enough of a sultry smokey eye, the Anastasia Beverly Hills Eyeshadow Palette lineup offers all of the essential shades to create the look of your dreams.

Brow Definer

Eyeliner and shadow will help to add the finishing touches to your eye makeup, but no matter how stunning your eye makeup looks, we all know no look is complete without perfectly sculpted brows. Brow Definer is an all-in-one brow pencil featuring a triangular-shaped tip for defining, filling, and detailing brows like a pro.

Armed with Anastasia’s simple tips and tricks—and a game-changing mascara formula—you’ll slay brag-worthy lashes every day!

Check out our line of award-winning brow products and salon-quality brushes and tools.Then enter the world of color and check out Anastasia Beverly Hills’ newest products.