Since starting her YouTube channel 11 years ago, Jackie Aina has used her platform to take a stand for inclusion and representation in the beauty industry. Becoming a pillar for women of color online and across social media, Jackie has set the bar when it comes to making diversity an open topic of conversation. So when she first teamed up with ABH on a prospective collaboration, Jackie knew that she had to create a palette filled with shades that would shine on deep skin tones. That being said, you’ll find that these colors work for everyone, capable of creating everything from cool-to-warm-neutral looks, daring bright eye looks, shimmering glam, and bold smoky eyes.
“I collaborated with ABH because I love how they challenge norms, push creative boundaries, and go outside the box with beauty. This is definitely a brand that isn’t afraid to keep up with what’s trending as well as BEING the trend!”
“The photo shoot embodied every single Leo alter ego I have. The ’90s R&B baddie à la Foxy Brown with the mini ponytails. The glam Clueless look with the all yellow (something that you might wear to the Beverly Hills Hotel for a summer day party). And the last look was inspired by Keyshia Ka’oir. I basically wanted to look like a hot cartoon supervillain.”
“I wanted to create a palette that had the perfect mix of highly concentrated mattes, flattering transitional shades, and deeply concentrated shimmers that would be able to work on both deep, dark and multiple skin tones. Most palettes I have to make work or use them with other palettes to find deep enough shades that won’t disappear on my complexion. Not with this one!”
“She has so much character and personality, and she’s very outspoken obviously about inclusivity, but what was even more important is how amazing she is to her followers and all that energy she puts out there.” – Norvina
BEHIND THE SHADES
“The names are all deeply inspired by quotes I frequently use in conversation or in my videos. I like to consider them inside jokes between me and my viewers. They remember EVERYTHING and can always quote some of the silly phrases I’ve used or referenced in videos!”