The most decadent palettes of the year are here! New Sugar and Spice have arrived – two mini eyeshadow palettes that are sure to be the main ingredients in your next favorite look. Each palette includes nine versatile, full-pigment shades for a full range of day-to-night use. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. And they come in a luxe, compact-sized case with a mirror – travel-ready and extremely giftable! GIVE THEM SOME SUGAR Sugar is the more outgoing extrovert of these twins. Palette colors run the gamut from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. SPICE IS NICE Meanwhile, Spice is sure to become your go-to palette of everyday essential shades – again with five matte shades and four metallics. Here the range favors warm-toned neutrals and brilliant golds, with just a little sparkle to remind everyone that basic needn’t be boring. 

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What’s in store for the next three months? Holiday parties, day-to-night looks that need to adapt to the changing hours, and glorious color … with a serious outpouring of glam. Let’s take a look at what you need in your makeup bag to prepare for the season ahead. Sugar and Spice Mini Eyeshadow Palettes The immediate forecast is for a dusting of Sugar and Spice, our newest palettes. Each includes nine versatile, full-pigment shades for creating day-to-night looks. Sugar is the instant glam-on-the-go set, with cool-toned neutrals and icy pastels with bright, sparkly reflects. Spice is the quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with a mirror included – travel-ready and extremely giftable this holiday season! Four New Lip Velvet Shades Matching the changing colors of the season in its glorious crimsons, reds and browns, four new Lip Velvet shades have arrived: Blackberry, Pomegranate, Cool Brown and Hush Rose. These new shades for our popular velvet-smooth lip mousse are perfect for completing your autumn appearance with a soft-focus natural lip look. Lip Velvet pairs perfectly with our Lip Liner full-pigment lip pencils for shaping and contouring lips with precision. (And if you want to get a head start on your holiday shopping, Lip Velvet and Lip Liner appear together in our Velvet Lip Duo gift sets.) Five New Liquid Liner Shades Reports have come from ABH fans all over about how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever: White, Brown, Burgundy, Aubergine and Navy Blue. We expect them to show up in Halloween costume looks all over the country. Volumizing Tinted Brow Gel Still The News Last month’s big news is still causing shockwaves – Volumizing Tinted Brow Gel is our latest breakthrough in the pursuit of perfect eyebrows achieved instantly, anywhere, anytime. This lightweight, buildable gel adds color and volume to your brows for a soft, natural finish that lasts up to 24 hours. If you haven’t yet experienced Volumizing Tinted Brow Gel, you simply must do so! Lash Sculpt For Serious Glam The look of extension-like lashes is still a hot trend, and Lash Sculpt Lengthening & Volumizing Mascara remains your best way to achieve them short of going to the salon. This incredible formula provides ultra-length and max-volume without flaking or clumping. Five-Alarm Brow Wiz® Rounding out the forecast, our award-winning, five-star rated Brow Wiz® pencil for extra definition and hair-like detail in eyebrows remains a best seller from the #1 brand in brows – and we expect it to remain a staple in makeup bags everywhere.

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If you’re thinking about treating someone to an eyeshadow or face palette – but you’re not sure where to start – this gift guide is for you. (Be sure to check out the gift finder too!) The first thing to know is that a palette is literally a gift that will keep on giving, because it makes possible a variety of new looks for the lucky recipient throughout the year. And variety is the spice of life! Speaking of spice … Sugar and Spice Mini Eyeshadow Palettes Our newest palettes are yummy Sugar and Spice. Each one includes nine versatile, full-pigment shades that are sure to be the main ingredients for all your day-to-night looks. Sugar is perfect for creating instant glam on the go with cool-toned neutrals and icy pastels with bright, sparkly reflects. And Spice is your quintessential everyday essential with shades of warm-toned neutrals and brilliant golds. Both palettes come in luxe, compact-sized cases with mirror included – travel-ready and extremely giftable! Soft Glam Eyeshadow Palette  If your gift recipient prefers having options upon options, Soft Glam Eyeshadow Palette comes with a bounty of 14 shades, including essential mattes and glamorous metallic shimmers – perfect for creating a number of day-to-evening looks. The eye makeup in this palette is highly pigmented and easy to blend; the palette itself comes with a dual-ended makeup brush and large mirror. If you’re looking for something similar at a smaller price point, there’s the Soft Glam II Mini Eyeshadow Palette with 8 shades. Modern Renaissance Eyeshadow Palette Inspired by the rich resins and paints of 15th century art, the Modern Renaissance Eyeshadow Palette will appeal to anyone who loves deep color and classic beauty. The 14 richly pigmented shades range from neutrals to berry-red hues in matte and metallic finishes. As with the palette above, this one includes a dual-ended brush and large mirror. And again, there’s the Mini Modern Renaissance Palette with 9 shades if you’re on a budget. Fall Romance Eyeshadow Palette Fall may be ending but romance is eternal – which makes the Fall Romance Eyeshadow Palette the perfect gift for that someone who makes your heartbeat a little faster. This palette features a provocative blend of decadent shades, featuring 12 seductive jewel-toned metallic and rich neutral eyeshadows.  Rose Metals Palette The glints and shimmers of the Rose Metals Palette will look simply amazing catching the sparkling lights of the holiday season. This palette comes with a dozen shades ranging from rich mattes to high-reflect metallics, each one infused with ultra-glam nostalgia and iconoclastic confidence. HOLIDAY GIFT SETS Still not sure where to begin? Perhaps a gift set with a palette is the answer! Check out the Fall Romance Deluxe Trio, Mini Modern Renaissance Kit or Mini Sultry Kit – one of these is sure to please.

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Shopping for a Secret Santa gift? Or just trying to stick to a budget? We understand completely – and so we’ve organized these best sellers by price levels to help you find the perfect gift. And if you don’t find it here, be sure to check out the gift finder! GIFTS UNDER $30 You don’t have to spend a lot to get a lot, especially with gift sets like these: Frozen & Fuller Looking Brow Trio: three must-have minis for long-lasting, fuller-looking brows. Lifted & Defined Brow Duo: for creating detailed brows with a feathered effect. Lash Sculpt Lengthening & Volumizing Mascara: sculpted, extension-effect lashes are here! Velvet Lip Duo: for defined, velvet-smooth lips that are comfortable to wear every day. Blushed Lip Kit: an essential duo for rosy cheeks and glossy lips. Sparkle Gloss Duo: two of our one-swipe, vanilla-scented glosses with explosive shine. GIFTS UNDER $40 There’s much to explore at this mid-range price point; here are some of our most-popular suggestions: Sculpted Brow & Lash Duo: two must-have items for sculpted brows and lashes. Mini Sultry Kit: a perfect pairing of mascara and palette for sultry, smoky eyes. Blushed Lip & Cheek Duo: go-to essentials for a fresh, soft-focus blushed look. Velvet Lip Duo: for beautiful, velvet-smooth lips comfortable enough to wear every day. Tinted Lip Gloss Trio: three of our irresistible one-swipe, vanilla-scented tinted glosses. Glow Seeker Highlighter: powder for a smooth finish and lit-from-within radiance.  GIFTS UNDER $50 Check out these beautiful options available for less than half a benjamin: Mini Modern Renaissance Kit: the perfect glam trio for brows, eyes and lips.  Soft Glam Eyeshadow Palette: an everyday palette of neutrals for day-to-night looks. Blushed Lip Set: the ultimate set for creating defined, long-lasting rosy lips. Beauty Balm Serum Boosted Skin Tint: skincare/makeup hybrid for glowy skin. GIFTS UNDER $100 Palettes are great gifts because of the variety of looks they make possible. Here are some of our favorites: Cosmos Eyeshadow Palette: 12 shades of reflective metallics and void-deep neutrals inspired by sparkling, star-filled galaxies. Fall Romance Deluxe Trio: a romantic treat for the eyes and lips of someone special, with jewel-toned metallics and rich neutrals. NORVINA® Pro Pigment Palette Vol. 5: professional-grade artistry for face and body, with a lovely summer lilac color story. Rose Metals Palette: a range of rich mattes to high-reflect metallics, each infused with ultra-glam confidence.

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One of our very most popular products – with a 4.8-star rating at the time of this blog post – is Glow Seeker Highlighter, a versatile highlighter that provides the perfect combination of smooth finish and ultra-beam effects for a lit-from-within radiance. Given the rave reviews for this product, we think the news that it’s coming in two new shades is big! Joining the existing Sun Idol and Pearl shades are bewitching Enchanted and luminous Ethereal. Enchanted is a lovely champagne gold, and Ethereal is a light gold with sparkling white reflects. Both are sure to catch the twinkling lights of the holidays, so get ready to add them to your seasonal look!  BEHIND THE GLOW The secret behind Glow Seeker Highlighter is a unique hybrid baked powder gel formula that delivers a multi-dimensional wet effect shine with buildable intensity and the feel of second skin. This formulation provides the high reflectivity of a liquid with the weightlessness of a powder with zero fallout. It can be used to highlight, accentuate and amplify any features on the face, body, eyes and lips. And did we mention it comes in a travel-ready, luxe compact with a mirror? The design of the press helps your brush pick up the perfect amount of product so you can take it with you for use anywhere, anytime. APPLY GLOW LIKE A PRO To apply Glow Seeker highlighter, gently sweep your brush across the formula to pick up the perfect amount. Apply it to all the areas you want to accentuate, such as upper cheekbones, the bridge and tip of your nose, your cupid’s bow or collarbone. For mega-shine, layer on for the desired intensity. Pro tip! Our A23 Pro Brush will give you great results; use the flat side to deposit product and the tip of the brush to blend edges. You can also spritz the brush with Dewy Set Setting to turn up your glow with a more intense finish.

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ABH fans have told us how much they love Liquid Liner, our true-black matte eyeliner that glides on evenly and delivers precise lines with ease. The big news – Liquid Liner comes in five amazing new colors to create your most expressive eyes ever. Say hello to White, Brown, Burgundy, Aubergine and Navy Blue! So Many Reasons To Love It These five new shades are incredible for creating striking glam looks or the perfect holiday makeup! The full-pigment formula of Liquid Liner delivers an intense color payoff, and it’s also long-lasting and water-resistant. The soft felt tip applicator lets you flawlessly create any eye makeup look you desire; use it to create everything from superfine lines to winged cat eyes to bold eyeliner looks. The water-based gel formula glides on effortlessly with no friction, feathering, running, flaking or fading. How To Apply Liquid Liner For Best Results  The double-sided applicator makes it easy to get the results you’re after! Be sure to shake Liquid Liner well before use to get the best pigment. Use the felt-tip applicator with light pressure to create sharper, precise lines, or use the flat side of the applicator – and a little more pressure – to create bolder, thicker lines. After finishing, be sure to clean the brush tip with a damp tissue to remove any remaining product before it dries. And of course, you’ll want to cap it tightly and stash it standing upright. If you’re using Liquid Liner to create a winged eye look, begin by dotting along the lash line to map out the direction of the liner. Draw the tail end, creating a line that extends from the lash line outward. Then draw a straight line starting at the center of the lid, connecting to the tail line. Line along the lash line from the center of the lid toward the inner corner. Finish by filling in your outline – and voila!

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