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The Effortless Base Set

Name: The Effortless Base Set
Brand: Anastasia Beverly Hills
SKU: ABH01-87074
Price: 63.0 USD
Availability: InStock

$63.00 ~~$90.00~~ $90 Value

Prime, protect and perfect complexion seamlessly.

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DETAILS

Elevate your entire makeup routine from the very start. The Effortless Base Set is your key to a seamless complexion, featuring Hydra Prime SPF 50 for radiant daily defense, award-winning Beauty Balm for a perfected complexion, and an ABH beauty bag to stash all of your ABH faves.

Free Mini Dewy Set Setting Spray added at checkout with Effortless Base Set orders. Limit one per customer.

*Not available for purchase outside the US and Puerto Rico

Size:
Hydra Prime SPF 50 1.69 Fl. Oz. | 50 mL
Beauty Balm 0.63 Oz. | 18 g

WHY YOU'LL LOVE IT

Hydra Prime SPF 50

Daily, lightweight, broad-spectrum SPF 50.
Breathable, barrier-strengthening primer and sunscreen.
Forms an antioxidant shield to protect from environmental stress.
Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging.
Blurs and smooths the appearance of uneven texture and fine lines.
Preps and primes skin for smooth, perfected makeup application.
Silky texture blends invisibly with no white cast, residue, piling or greasy feeling.
Microbiome-friendly by creating a balanced environment for optimal skin health.
Multi-tasking formula boosts moisture levels, refines texture, and provides sun protection.
Uplifting citrus scent with fresh, herbaceous undertones.
Wear alone for a smooth, radiant look or with makeup for staying power without disruption.
Suitable for all skin types and tones.
Housed in luxe, travel-ready packaging.
Vegan, Cruelty-Free, Paraben-Free, Phthalates-Free, Mineral-Oil Free, Sulfate-Free, Gluten-Free.
Clinically tested, Dermatologist tested and Noncomedogenic.

HIGHLIGHTED INGREDIENTS

Niacinamide helps blur the look of dark spots and refines surface texture.
Ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress.
Beet Root helps improve the look of skin texture and helps retain moisture.
Bisabolol helps soothe and calm sensitive skin.
Acetyl Zingerone helps reduce redness, fine lines and signs of aging.

CLINICAL RESULTS
*In an 8-week independent study with 32 women:

100% showed up to 57% more moisture instantly*
100% saw fine lines and wrinkles visibly soften in 4 weeks*
97% showed improvement in moisture levels after 18 hours*
81% saw dark spots fade*

USER PERCEPTION CLAIMS

96% saw no white cast, no greasy feel*
90%+ said it layered well under makeup*
80%+ saw smoother, more even-toned skin*

AFTER 18 HOURS OF WEAR:

100% agreed the product is easy to blend* 
100% agreed the product feels more like a moisturizer than an SPF* 
96% felt it was easier to apply an even coat of foundation after using this primer* 
96% agreed the primer makes it easier to apply foundation after* 
96% agreed the product has the perfect amount of grip to lock in makeup* 
93% agreed this primer keeps their skin hydrated all day* 
90% agreed their makeup lasted longer with the primer* 
90% felt their skin tone and texture looked more even after application* 
90% agreed their makeup looked intact 18 hours after application* 
87% agreed the primer helps visibly reduce the appearance of sun damage and acne scars*

Proven to increase the wear of ABH Impeccable foundation for up to 16 hours*

*In an 8-week independent study of 32 women

SHADE BREAKDOWN

Available in 1 invisible shade

Beauty Balm

Hybrid formula fuses skincare & makeup.
Solid serum packed with 8 skincare ingredients.
Features HA+ Technology that plumps fine lines & wrinkles.
Sheer to light coverage for an even skin tone.
Delivers natural-looking skin with a healthy glow.
Weightless, breathable formula with a second-skin feel.
Silky texture melts into skin for a seamless, smooth finish.
Quick & easy application at home or on-the-go.
Easy-to-blend with fingertips.
Brighten, bronze & sculpt with the multi-use shade range.
Available in 16 flexible shades.
Non-irritating, dermatologist tested formula.
Free of phthalates, mineral oil, talc, sulfates, paragons, fragrance.
Cruelty free + Vegan.

KEY INGREDIENTS

HA+ MICROSPHERES - Help to smooth fine-lines and wrinkles.
PEPTIDE COMPLEX - Helps to deliver youthful skin.
FATTY ACIDS - Help to protect and restore.
COLLAGEN-STABILIZER - Helps to moisturize for a smooth effect.
COCONUT OIL - Helps to restore for radiant-looking skin.
SHEA BUTTER - Helps to add softness and hydration.
MARULA OIL - Helps to nourish with powerful antioxidants.
JOJOBA SEED OIL - Helps to soothe and moisturize.

HOW TO APPLY

Hydra Prime SPF 50

For optimal sun protection, apply 15 minutes before sun exposure.
Apply evenly to your face, including the forehead, cheeks, nose, and chin (about a nickel-size amount).
Blend into skin using fingertips.
Use more if applying to the ears, neck, and decolleté area.
Apply daily as the last step in your skincare routine and before makeup (if any).
Allow the formula to absorb into skin before applying makeup.
Re-apply at least every 2 hours for optimal sun protection benefits.

PRO TIPS

If you are using solely for SPF protection, we recommend the length of two fingers. Squeeze sunscreen along the length of the two fingers—your index and middle fingers—from the base to the tip.
Use alone for a hydrated, radiant look or as the perfect base for a flawless makeup application.
Reapply sunscreen every two hours, or sooner if you're swimming, sweating, or exposed to intense sunlight, to maintain protection.

Beauty Balm

Directly apply to bare skin, starting in the center of the face and blending outwards. Blend using fingertips. Build coverage in desired areas.
Pro tip: pick up product directly from stick using fingertips—apply to face for quick touch-ups and application.

PRO TIPS

Allow skincare to absorb before applying.
For a bronzed effect, choose a shade 1-2 shades deeper than your skin tone.
For on-the-go touch-ups, pick up product using fingertips, and apply.
Use pressing motions with fingertips to build coverage in specific areas as desired.

INGREDIENTS

Hydra Prime SPF 50

WATER/AQUA/EAU, ISODODECANE, BUTYLOCTYL SALICYLATE, POLYMETHYLSILSESQUIOXANE, GLYCERIN, BUTYLENE GLYCOL, C12-15 ALKYL BENZOATE, NIACINAMIDE, FRUCTOOLIGOSACCHARIDES, BETA VULGARIS (BEET) ROOT EXTRACT, SODIUM POLYACRYLOYLDIMETHYL TAURATE, GLUCONOLACTONE, ARGANIA SPINOSA KERNEL OIL, ACETYL ZINGERONE, FRAGRANCE, TOCOPHEROL, TOCOPHERYL ACETATE, ACETYL GLUCOSAMINE, ECTOIN, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, BISABOLOL, SODIUM BENZOATE, POTASSIUM HYDROXIDE, POTASSIUM LACTATE, SODIUM DILAURAMIDOGLUTAMIDE LYSINE, LACTIC ACID, CALCIUM GLUCONATE, GERANIOL, LINALOOL

Beauty Balm

CAPRYLIC/CAPRIC TRIGLYCERIDE, COCO-CAPRYLATE/CAPRATE, ETHYLHEXYL ISONONANOATE, TRIBEHENIN, C20-40 ALCOHOLS, BUTYROSPERMUM PARKII (SHEA) BUTTER, CORN STARCH MODIFIED, POLYESTER-7, LAUROYL LYSINE, POLYMETHYLSILSESQUIOXANE, SIMMONDSIA CHINENSIS (JOJOBA) SEED OIL, HDI/TRIMETHYLOL HEXYLLACTONE CROSSPOLYMER, NEOPENTYL GLYCOL DIHEPTANOATE, SILICA, POLYETHYLENE, CAPRYLYL GLYCOL, COCOS NUCIFERA (COCONUT) OIL, SCLEROCARYA BIRREA SEED OIL, LECITHIN, DIPALMITOYL HYDROXYPROLINE, ASTROCARYUM MURUMURU SEED BUTTER, TOCOPHERYL ACETATE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, PENTAERYTHRITYL TETRAISOSTEARATE, PALMITIC ACID, RICINUS COMMUNIS (CASTOR) SEED OIL, SODIUM HYALURONATE, HYDROGENATED CASTOR OIL, POLYGONUM AVICULARE EXTRACT, WATER/AQUA/EAU, PROPYLENE CARBONATE, STEARALKONIUM HECTORITE, PALMITOYL TRIPEPTIDE-1, TOCOPHEROL, MAY CONTAIN/PEUT CONTENIR (+/-): TITANIUM DIOXIDE (CI 77891), IRON OXIDES (CI 77491, CI 77492, CI 77499)