Halloween is coming soon – do you have your look lined up yet? We’ve got a purr-fectly good idea that will delight everyone around you and get them asking all about it. You can be everyone’s favorite feline femme fatale with this tutorial from Anastasia Beverly Hills.   Step 1: The Brows After washing and hydrating your face, use Brow Definer to outline dramatic brows – our model is using shade Medium Brown. Build dimension and fullness with Brow Pen (Dark Brown shown here). Highlight with Pro Pencil for a lifted effect. Sculpt and set for the evening with Brow Freeze® Gel.   Step 2: The Face Cover with Luminous Foundation to create a fresh, natural finish; our model is wearing shade 345C. Apply Magic Touch Concealer as necessary to correct (Shade 11 used here). Add the perfect glow with Blurring Serum Blush; here we’ve mixed Hibiscus and Guava shades. Set with Loose Setting Powder in shade Translucent.   Step 3: The Eyes Start with a neutral matte eyeshadow – our model is wearing shades: Burnt Orange, Sienna, Rustic & Noir from Soft Glam Eyeshadow Palette. Add contrasting intensity with Darkside Waterproof Gel Liner – then dial up the drama with either Lash Sculpt Lengthening or Lash Brag® Volumizing Mascara for extension-effect natural lashes, or NORVINA® False Lashes.   Step 4: The Mask Sketch your mask using NORVINA® Chroma Stix in White, then fill it in with Waterproof Crème Color.  Add “stitching” using Black and White shades of Liquid Liner. Outline the lips with Lip Liner – our model is using Malt and Cherry shades – then apply Liquid Lipstick in American Doll shade.  For a finishing touch, you can add a beauty mark with Liquid Liner. Ears and gloves will complete your look. Meow!

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When it comes to giving brow makeup, the choice in names is easy: Anastasia Beverly Hills is the #1 brand for brows in the United States*. But the choice in what to give – that may be more difficult when there’s so much to choose from! That’s where you might find this gift guide handy. Or take a look at our gift finder for other ideas and inspiration.   Volumizing Tinted Brow Gel The biggest brow news for Anastasia Beverly Hills in 2024 was the launch of new Volumizing Tinted Brow Gel – perfect brows in seconds that last up to 24 hours! This innovative lightweight, buildable formula color tints and adds volume to brows for a soft, natural finish. The key is the gel’s smooth, mousse-like texture and precision brush that effortlessly coat each hair, giving brows natural fullness and definition. We’re incredibly excited about this product, and your gift recipient will be too.    Brow Wiz® Another all-time favorite for ABH fans is Brow Wiz®, the ultra-slim, retractable eyebrow pencil that adds definition and detail with maximum precision and control. Available in 12 shades, the pencil’s unique formula features a perfect blend of eyebrow color and wax to deliver a high color payoff and mimic the look of hair-like texture for a natural-looking eyebrow.   Brow Definer Here’s one more eyebrow pencil that should be in every makeup bag: Brow Definer.  This all-in-one tool is great for beginners and on-the-go use when it comes to defining, filling and detailing brows. This retractable eyebrow pencil features three different-sized edges for versatility in application and comes in 12 shades. The soft, custom-designed spoolie brush end seamlessly blends for a natural-looking finish.   Brow Freeze® Gel If your gift recipient favors the look of lifted, laminated-looking brows, then Brow Freeze® Gel is hair-loving frozen technology they’ll appreciate. Awarded Allure 2024 Best of Beauty Winner for Best Brow Gel. This innovative clear wax-gel hybrid features a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision instantly.   DIPBROW® Pomade For all-day fill and detail, there’s DIPBROW® Pomade – a full-pigment, fade-resistant, waterproof eyebrow pomade. This professional-quality product features a long-lasting, smudge-proof, buildable formula that glides on smoothly to fill and detail eyebrows. It comes in 11 versatile matte-finish shades that will help your gift recipient create any look, from natural-appearing hair-like texture to boldly  dramatic brows.   Holiday Gift Sets To make your holiday shopping as easy as can be, ABH has bundled many of its most popular items into duos, trios and kits. Here’s a list of those for you to consider: Frozen & Fuller Looking Brow Trio includes mini versions of Brow Definer, Brow Wiz® and Brow Freeze® Gel – a great starter set! Lifted & Defined Brow Duo provides a full-size Brow Wiz® pencil and mini Brow Freeze® Gel. Laminated Brow Essentials comes with a mini Brow Freeze® and special applicator. Clear Favorites Brow Duo bundles two identical Clear Brow Gel products for colorless hold. Sculpted Brow & Lash Duo beautifies both brows and eyelashes for a complete look. Mini Modern Renaissance Kit for brows, lips and eyes will make anyone feel glam. *Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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It’s that glowing time of year again, where the beauty community comes together to vote which products are truly the best of the best. And today we’re celebrating, because ABH has not one but TWO winners in the honorable Allure Best of Beauty Awards. Read on to see why these two award-winning essentials should be part of any makeup routine. Beauty Balm, our ultra-hydrating Serum Boosted Skin Tint, has won the "Best Stick Foundation" award, a tribute to just how amazing it is for all skin types. One of our most innovative products to date, Beauty Balm combines 8 skin-loving ingredients in a first-of-its-kind solid serum formula to deliver perfect sheer to light coverage. The weightless, breathable formula truly acts as a second skin, smoothing out texture for natural-looking radiance and a seamless, “no-makeup” glow.  People reach for Beauty Balm to get benefits from HA+ Technology to plump fine lines and wrinkles while still getting that coveted coverage. Since we knew beauty aficionados would love it so much, we made it in 16 flexible shades for you to not only perfect skin tone but also brighten, bronze, and sculpt with the multi-use shade range. 100% agree it easily blends into skin, and that they were able to find their perfect match*. If you haven’t tried it yet, we recommend getting your hands on it ASAP (and so does Allure!) We’re so excited about our successful move into makeup-meets-skincare, but since we’re the #1 Brow Brand in the U.S.**, we were pretty confident our brow routines would be a winner, too. Brow Freeze® Gel, the cult-favorite formula famous for keeping brows in check all day, is getting the recognition it deserves. Allure has named it "Best Brow Gel" of 2024, and for unbeatable reasons: that extreme staying power for a long-lasting, humidity-resistant hold, the dual-action comb applicator and micro-bristles for innovative brow grooming and taming, and easy application for that fast, versatile brow styling you deserve. Brow Freeze Gel is the ultimate brow styling formula for fuller-looking, naturally perfect feathered brows, sealing the deal with its flake-free, residue-free, non-sticky finish you can rely on. No wonder the industry is obsessed. With 26 years in business, we are so proud when we are recognized as beauty innovators. We are so honored to share every formula, every new product, every technique, and every life (and brow!) shaping moment with you. Thank YOU for inspiring us to keep it going, evolve with you, and break boundaries to stay best in show.  Shop Beauty Balm → Shop Brow Freeze® Gel → *In an independent study of 50 women **Source: The NPD Group/U.S. Prestige Beauty Total Measured Market, Eye Brow Makeup Sales, January – December 2022 combined

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At ABH, we’re always thinking about how we can put our products together to help everyone find and create their ideal look. If you’re the restless and artistic type, this article is for you. We see you as an innovator. You’re drawn to new shades, bold color and big statements. You like to flex your look and you’re unafraid to experiment with different styles. If this describes you, here are five must-have ABH items you need in your makeup bag.  TAKE YOUR GLAM TO GO Sugar Mini Eyeshadow Palette This new Mini Sugar Palette is certain to be a featured ingredient in all the looks you create. It features nine versatile, full-pigment shades that range from cool-toned neutrals to icy pastels with dramatic contrasts and bright, sparkly reflects. Together, these five matte shades and four metallics are perfect for creating instant glam on the go. The talc-free formula is easy to apply and offers buildable, blendable intensity and ultimate dimension. Plus it comes in a luxe, compact-sized case with a mirror and swagger all its own.   COLOR ALL OVER THE LINES Liquid Liner Makeup professionals have always loved our liquid eyeliner for the way it glides on smooth and even, allowing one to create sharp, thin lines and bold, dramatic lines as needed. But the big news for all artistic types is this: Liquid Liner comes in five all-new, super-expressive colors beyond the traditional basic Black. With full-pigment White, Navy Blue, Burgundy, Aubergine and Brown matte shades at your fingertips, you’ll have a whole new level of artistic freedom to go wild.   NOURISH YOUR GENIUS Lash Genius® Conditioning Lash Serum You can have expressive creativity and still take proper care of your features. For example, this innovative conditioning eyelash serum blends six rejuvenating ingredients into a brilliant formula that’s designed to create fuller, longer-lasting lashes that also feel smoother and softer. Since you’ll want to use it daily to derive the greatest benefit – you’ll be happy to know it dries clear and flake-free, with no stiffness or stickiness.    SCULPT AND SHAPE Brow Freeze® Gel Whether your look favors brows with that lifted-and-laminated or full-and-feathered, you simply must try this clear wax-gel hybrid, Brow Freeze® Gel. It shapes, sculpts and sets brows with extreme hold, precision and long-lasting staying power. The dual-action comb applicator with micro bristles puts you in complete control – even when dealing with coarse and unruly hairs.    FIND YOUR GLOW Blurring Serum Blush Finally, let your creativity shine – and leave your skin glowing at the same time. Blurring Serum Blush is an innovation in hybrid makeup/skincare. This soft-matte liquid blush is enriched with skin-loving ingredients like niacinamide and pomegranate peels extract to nourish and hydrate. It’s available in five naturally flattering shades; each one offers buildable, vibrant color with a radiant, blurred finish. The gel-like texture grips to the skin, creating a lovely flushed-from-within-effect.

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  What’s one of the hottest trends going right now? Brow lamination is an extremely popular, semi-permanent cosmetic procedure that straightens and sets eyebrows to create a fuller, more defined look. It’s sometimes called an “eyebrow perm.”  But did you know that you can achieve much the same effect for a night out with products from Anastasia Beverly Hills? The laminated brow look isn’t difficult to master or expensive to maintain – anyone can do it! All you need is to follow three simple steps and use these product recommendations. STEP 1: FILL Brow Powder Duo Use Brow Powder Duo and Brush 7B to softly fill and define your eyebrows. You can apply the two shades separately for a natural-looking ombre effect, or blend them together to create a custom shade! Apply the lighter shade in the front of the brow, and the deeper shade from the highest point of the brow (arch) to the end of the brow. Blend with the spoolie brush as you go for a soft, natural-looking finish.  For best results, consider prepping with Brow Primer before applying Brow Powder Duo. One swipe of this colorless wax pencil will adhere the powder to the skin and hair for a seamless application.   STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas. Start by applying Brow Pen at the highest point of the brow and work toward the end of the brow, then lightly etch through the front. If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasking tool. To apply, start at the base of the brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward strokes. STEP 3: FINISH Brow Freeze® Gel Finally, let’s laminate and lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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This soft & sculpted brows is all about definition – accentuating and enhancing your cheekbones, jawline and brow to give your face a more toned and youthful-looking appearance. By adding subtle, seamless dimension and avoiding harsh lines, you can achieve this breath-taking-yet-natural-appearing complexion at home. To do it, just follow these steps and use these makeup products from Anastasia Beverly Hills. Let’s start sculpting! STEP 1: PERFECT Luminous Foundation This makeup will leave your skin with a radiant, perfect-looking complexion. Start by selecting the Luminous Foundation shade that most closely matches your skin tone. Apply directly in areas where you need the most coverage, such as the center of the face, forehead, nose, jawline and chin. Apply and blend out with A30 Pro Brush, a makeup sponge or your fingertips. STEP 2: RADIANCE Blurring Serum Blush Next, let’s add a natural-looking flash of color using Blurring Serum Blush. This hydrating, soft-matte liquid blush is great for adding seamless, subtle color to your cheeks. To apply, squeeze a dot directly onto the cheeks and blend with your fingertips, using gentle pressing motions. Add another dot or two if you want more intensity, or layer two shades to create a custom effect. STEP 3: BRIGHTEN Magic Touch Concealer Finally, use creamy Magic Touch Concealer to highlight and brighten your features with a second-skin finish. To use as a highlighter, select the shade that is two shades lighter than your natural skin tone, then apply to the high points of your face: upper cheekbones, central forehead, the bridge and the tip of  your nose, and your Cupid’s Bow – that area just above your lips. Start with a light application and build as desired, as a little goes a long way with this product. COMPLETE THE LOOK Lip Velvet Adding velvet-smooth color and finish to your lips is a striking way to complement your new sculpted look. Lip Velvet is a weightless, true-matte color lip mousse that wears comfortably and looks smooth, natural and moisturizing on the skin. And of course, we have to give a shout to one of our favorite eyebrow products: Brow Wiz® is our award-winning pencil that’s perfect for giving your brows added detail and definition.

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Anastasia Beverly Hills was founded on the belief that everyone can achieve the eyebrows they were meant to have. If you have sparse brows or oily skin, this step-by-step guide will show you how to achieve long-lasting, perfect brows that won’t budge.  STEP 1: FILL DIPBROW® Pomade First, let’s outline and fill in those brows. Using light pressure, start by applying DIPBROW® Pomade at the highest point of the brow, then work toward the end of the brow. Apply hair-like strokes in sparse areas throughout. Blend as you go for a natural finish. We recommend using Brush 12 for best results; it has a thin, angled brush that allows for precise application to achieve natural-looking texture and detail. STEP 2: DETAIL Brow Pen Next, let’s build dimension and fullness using Brow Pen, a superfine-tipped detailing pen that creates natural-looking brows. For best results, shake it before using, then use light pressure as you apply hair-like strokes in your sparse areas.  If your brow needs some additional definition or highlighting, our Pro Pencil is a versatile multi-tasker that can conceal stray hairs. It has a powder-like, matte finish that makes it ideal for oily skin. STEP 3: FINISH Brow Freeze Gel Finally, let’s lock those brows in place! Brow Freeze® Gel is an innovative wax-gel hybrid that shapes, sculpts and sets brows with extreme hold. It can be used by itself on the go, but here we’re going to use it as the finishing touch for long-lasting results. For extreme, extra-long hold, we recommend Brow Freeze® styling wax.

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Our new article dives into our must-have picks to help you lock in your look and keep your makeup flawless and in place all day long, even when temps climb. GET LIFTED + LOCKED-IN BROWS ULTIMATE BROW STYLER. BRUSH-ON STAYING POWER. BROW FREEZE® GEL. Introducing Brow Freeze® Gel, an innovative clear brow wax-gel hybrid featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go.  Achieve lifted, laminated-look brows with hair-loving frozen technology.  GET A RADIANT GLOW A DEWY, NEVER OILY, RADIANT FINISH WITH DEWY SETTING SPRAY.  A coconut-vanilla-scented Dewy Set Setting Spray that seamlessly blends products together as it sets makeup with a dewy (never oily), radiant finish. This professional-quality makeup setting mist is gentle and ideal for those with dry skin or those who want to achieve the ultimate dewy glow.  GET A SMOOTH FINISH A FLAWLESS MATTE FINISH WITH LOOSE SETTING POWDER.  Loose Setting Powder perfects, brightens and sets makeup in place with ease. This lightweight, superfine powder formula goes on smoothly as it absorbs oil, minimizes shine and leaves you with a flawless matte finish for a seamless, soft-focus effect, blurs the look of imperfections and extends the wear of your makeup. GET A STUNNING BASE A NATURAL FINISH FOR EVERYDAY WITH BEAUTY BALM. Introducing a first-of-its-kind skin tint – a serum boosted formula providing sheer-to-light coverage. Packed with 8 skin-loving ingredients, it delivers a natural finish and serious care for your skin.  GET SUMMER READY MORE SUMMER READY-PICKS YOU’LL LOVE Shop our entire collection of summer picks to wear even when the weather is hot. Shop Now

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Whether you’re jet-setting to far-off destinations or just taking a day off at the beach, ABH has you covered. You probably already know that many of our most-loved makeup products are available in travel-friendly mini sizes. But beyond the minis, we have several must-have items you may not know about. Check out these on-the-go essentials that will help keep you looking flawless wherever you may find yourself. Brow Besties On-the-Go Brow Set Since ABH is the #1 brand for brows, we often think of them first. If you’re like us, you’ll want this two-piece kit. It has everything you need for perfect eyebrows on the road: our best-selling Brow Wiz®, an ultra-slim, retractable pencil for adding definition and hair-like detail; and our innovative Brow Freeze® Gel, to sculpt and lock brows in place all day long. The super-cute pink makeup bag that keeps this dynamic duo together is a bonus. Arrive In Style The Touch Up Travel can mean long hours in a cramped seat on a plane or car. When you finally arrive, you might want something to help you freshen up quick – and that’s what this four-piece kit is for. Here we’ve got the Deluxe Mini Brow Wiz® pencil to define those brows, Deluxe Mini Clear Brow Gel to tame flyaway hairs, Mini Loose Setting Powder to keep shine at bay, and Mini Dewy Set Setting Spray for a lasting, luminous look. Again, the signature pink ABH makeup bag keeps it all in one place. Blush Hour Blurring Serum Blush No summer travel bag would be complete without our new soft-matte liquid blush. It’s made with an innovative skin-loving formula that hydrates as it delivers buildable vibrant color and glow. It’s lightweight and always comfortable to wear – so important when traveling. Plus the precision tip applicator that delivers the right amount of product seems like it was made specifically for working in small spaces on the go. Take Care And Glow  Beauty Balm Serum Boosted Skin Tint Finally, be sure to take care of yourself – traveling can be exhausting! The great thing about our Beauty Balm Serum Boosted Skin Tint is that it’s both makeup and skincare, packed with 8 replenishing ingredients. The stick design means it’s quick and easy to apply both at home and on the go. Blend it with your fingertips for a natural finish and healthy-looking glow.

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