25% Off Your Go-To Lash Formulas with code LASHES25.
NEW! GLIDR Eyeshadow Sticks are Here.
Just In! NEW shades of Smooth Blur Contour Stick and Lip Liner.
Free Gift On Orders Over $75
Zero Brushes. Zero Smudge. 100% Impact. Create iconic eye looks in seconds.
Create a lifted, defined look with the new Contour Sticks & Lip Liner.
25% off Lash Sculpt Mascara, Lash Genius Serum and more with code LASHES25.
All-day liquid foundation that blurs imperfections, controls shine and leaves skin looking flawless.
Experience full-impact color with a velvet-smooth finish—luxury that feels as flawless as it looks.
Ultra-slim and featherlight, Brow Wiz® defines with detail for the most natural, artful finish.
Delivers unparalleled precision and buildable dimension for full, defined brows that last up to 24 hours.
Full-size Brow Wiz® and Full-size Volumizing Tinted Brow Gel are the ultimate brow essentials for soft and feathered brows.
Ready to find your iconic brow look? Take this quick quiz to find your custom routine!
Zero Brushes. Zero Smudge. 100% Impact. Create iconic eye looks in seconds
Get matched to shades that complement your features and style.
Soft-focus shades pair with a free eye primer for smooth, vibrant color that lasts all day.
Buildable, seamless contour, complete with a complimentary beauty sponge.
Take a quick selfie now to get personalized shade match results (virtually!) of Impeccable Blurring Second-Skin Matte Foundation.
Discover Hydra Prime SPF 50, our multi-tasking primer + sunscreen suitable for all skin types. No white cast, no piling—only radiance!
Your favorite full-pigment Lip Liner is now available in 4 brand-new cool-tone shades.
A 2-piece set of our best-selling lip mousse that delivers long-lasting velvet lips in essential shades for every holiday occasion.
Layer, contour, and define lips and brows with essentials designed for all skill levels.
Iconic shades, fan-favorite formulas.
Now 50% off! 3 cult-favorite formulas from our Cosmic Collection.
Achieve a seamless base with our newest curated set.
Discover our latest beauty articles, edits and tutorials made for beginners to pro makeup artists.
Watch Anastasia and our artists in action with step-by-step looks and product tutorials.
Visit us at the salon in Beverly Hills! Our new and improved salon is now back open after a beautiful renovation.
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