New! Embers Mini Eyeshadow Palette Is Here!
Unwrap Beauty This Season With Our New Holiday Kits—Festive, Curated, and Iconic.
New! MicroStroke Brow Pen Is Here!
An essential mini eyeshadow collection featuring 9 full-pigment shades— from warm neutrals to rich, bold tones in matte and metallic finishes.
Our 2025 Holiday Collection is here! Shop coveted season essentials: Embers Mini Eyeshadow Palette, High Shine Lip Duo, Brow Essentials Kit + more.
Discover personalized beauty picks and the best gifts ideas with our new Gift Finder Quiz.
All-day liquid foundation that blurs imperfections, controls shine and leaves skin looking flawless.
Experience full-impact color with a velvet-smooth finish—luxury that feels as flawless as it looks.
Ultra-slim and featherlight, Brow Wiz® defines with detail for the most natural, artful finish.
This lightweight, buildable gel tints and adds volume to your brows for a soft, natural finish up to 24 hours.
Full-size Brow Wiz® and Full-size Volumizing Tinted Brow Gel are the ultimate brow essentials for soft and feathered brows.
Ready to find your iconic brow look? Take this quick quiz to find your custom routine!
An essential mini eyeshadow collection featuring 9 full-pigment shades— from warm neutrals to rich, bold tones in matte and metallic finishes
Stay polished on the go with mini sizes of our fan-favorites. Compact in size, high in payoff to touch up your look anytime, anywhere.
Find your lash icon with high-impact formulas in full and mini sizes. Shop Lash Brag Volumizing Mascara and Lash Sculpt Lengthening & Volumizing Mascara.
Discover Hydra Prime SPF 50, our multi-tasking primer + sunscreen suitable for all skin types. No white cast, no piling—only radiance!
Take a quick selfie now to get personalized shade match results (virtually!) of Impeccable Blurring Second-Skin Matte Foundation.
Immerse yourself in our world of expert-curated essentials and beauty kits created to craft your ultimate routine.
Get the iconic Anastasia Beverly Hills look with our latest arrivals including NEW shades to match every lip mood.
A 2-piece set of our best-selling lip mousse that delivers long-lasting velvet lips in essential shades for every holiday occasion.
An all-new duo of high-shine Mini Lip Gloss shades for on-the-go glam.
6 best selling shades, one velvet-soft formula.
3 cult-favorite formulas from our Cosmic Collection.
Iconic shades, fan-favorite formulas.
Discover our latest beauty articles, edits and tutorials made for beginners to pro makeup artists.
Watch Anastasia and our artists in action with step-by-step looks and product tutorials.
Visit us at the salon in Beverly Hills! Our new and improved salon is now back open after a beautiful renovation.
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