Congratulations to Anastasia, who has been named in Forbes 250 list for the Greatest Self-Made Americans!  Before brows became a statement, they were barely an afterthought. Anastasia saw something else entirely—structure, proportion, and possibility.  Arriving in Los Angeles with little more than a vision and self-discipline, she approached beauty with a philosophy grounded in art, architecture and balance. Starting out as an aesthetician, she followed her instincts about the essentials of eyebrows, and what followed was an iconic career and transformation of the industry itself.   With the introduction of her Golden Ratio® Method, Anastasia brought awareness to the brow artistry experience informed with symmetry, refinement and definition. The impact was immediate and lasting, with the Anastasia Beverly Hills brand becoming the ultimate authority in the brow category. From grooming to shaping to makeup, ABH was created to lead the way.   Including curated pro makeup kits, everyday routines, beauty tools and cult-favorite formulas, Anastasia’s product lineup reshaped how beauty is understood—placing intention at the center of every look, with less regard for trend or sameness. Known for her own signature soft glam, she believes in the power of every individual’s unique, natural look.   Anastasia Beverly Hills continues to embody the same philosophy: high-performance formulas, precision tools, and innovative artistry made accessible. Its beauty rooted in purpose—because when balance is right, everything else falls into place.  

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This Mother’s Day, go beyond the expected with a thoughtful beauty ritual—one that feels effortless, elevated, and personal. The right products soon become something she returns to every day with intention and ease, taking a moment for herself to feel confident and collected. From complexion essentials to signature brows, discover the best beauty gifts and curated sets that are sure to surprise and delight her this year.   The Complexion Ritual  Perfected Skin. Soft Focus. Seamlessly Diffused.   A refined base sets the tone for everything that follows. Think breathable coverage, diffused texture, and dimension that looks and feels like skin, with the perfect amount of refinement and polish. The result is a radiant, naturally perfected complexion she’ll love.   Impeccable Foundation creates a smooth, blurred finish with long-wearing coverage  Magic Touch Concealer brightens and perfects with a natural, second-skin effect  Beauty Balm delivers sheer, effortless coverage for days that call for less   Smooth Blur Contour Stick sculpts with subtle definition—never harsh, always seamless   Magic Touch Blush Trio brings soft, buildable color that melts into the skin   Glow Seeker Highlighter adds a luminous finish that catches the light just right The Lip Wardrobe  Soft Mattes. Satin Sheens. High-Gloss Finishes.  A lip look should be compelling but never complicated. From diffused color to high-impact shine, our essentials create endless combinations for any mood or personal style. Find the perfect formula and shades for lips that are sophisticated, dimensional, and distinctly hers.  Lip Velvet delivers a plush, soft-focus matte finish with a blurred effect   Lip Liner defines and enhances with precision, shaping the lip effortlessly   Matte & Satin Lipstick offers rich pigment in modern matte to luminous satin finishes  Lip Gloss adds dimension and shine with a smooth, non-sticky feel   The Eye Edit  Soft definition to statement artistry  Whether she prefers a wash of neutral tones or a more expressive look, eyeshadow becomes a space for creativity. Our eye edit delivers everything from softly sculpted to boldly defined, always grounded in beautiful, wearable color. She’ll love palettes to have on hand for any occasion, or the ease of our new eyeshadow sticks for one-swipe results.   Soft Glam Eyeshadow Palette and Modern Renaissance Eyeshadow Palette deliver timeless, blendable shades for everyday artistry   Embers Mini Eyeshadow Palette introduces depth and richness for more dimensional looks   GLIDR Eyeshadow Stick defines the eye with smooth, controlled precision   The Brow Essentials  Where every look begins  Brows remain the foundation. Balanced, defined, and tailored to the face, they complete and frame the entire look. She deserves an elevated, refined brow routine with products that support her natural look while bringing everything into balance.  ArchiBrow Pencil is an ultra-thin pencil that delivers realistic strokes Brow Wiz® and Brow Definer create natural, hair-like detail   MicroStroke Brow Pen adds ultra-fine strokes for realistic texture   DIPBROW® Pomade and Brow Powder Duo build structure and depth   Brow Freeze® Gel locks everything in place with flexible, all-day hold   Curated Sets, Perfected  For a gift that feels considered from the start, our coveted curated sets offer a completely full routine she’ll adore. Designed to work seamlessly together, each product will instantly elevate her makeup bag, from home to travel to special occasions. Each of our sets remove the guesswork, delivering artistry-level results with ease. Gift her the ABH experience with her own customized beauty ritual, paired with a free makeup bag for the perfect moment.   The Timeless Beauty Gift Set brings together complexion and lip essentials for an effortlessly polished look   The Glamour Seeker Gift Set is designed for those who love a more elevated finish—sculpted, luminous, and defined   The Final Touch  The best gifts are memorable experiences. Give her a thoughtful celebration of her beauty and a daily moment of confidence with a ritual that’s just for her. Find something effortlessly elevated, polished, personal, and endlessly adored now with our Mother’s Day Gift Guide, created with love.  

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How do you feel about your current brow routine? Today’s top brow looks are rooted in individuality, symmetry, and control, which can seem intimidating at the surface. The truth is, you can achieve any brow look you desire with the right mindset and products.   From airy, feathered arches to sleek, sculpted structure, Anastasia Beverly Hills is known for combining top-performing formulas with must-have tools to reinvent brow rituals and elevate results. With our fan-favorite brow sets, you can get your best brows from home within minutes, easily integrating pro-inspired techniques into your everyday routine. Read on to get inspired, find your look, and learn top tips for shape and control.   Natural Brows: Soft, Feathered Definition   Feathery brows enhance the beauty of what you already have, focusing on your natural shape with subtle polish. This soft glam style favors exactly that: soft edges, light definition, and believable fullness for a barely-there, “your brows but better” finish.   The Technique:   Lightly outline the shape of the brow and fill in sparse areas using Brow Wiz®.   Create dimension by applying hair-like strokes throughout the brow with ArchiBrow Pencil.  Set color and brow hairs in place with Mini Brow Freeze® Gel using short, upward motions.  The Finish:   Soft-focus, diffused definition.   Effortless, everyday refinement that pairs with any vibe.   A subtle enhancement that respects your natural brow line.   Get The Look with the Natural Feathered Brows Set Laminated Brows: Lifted & Textured   The laminated-look brow style is a guarantee for achieving that modern, editorial edge. By lifting each hair upward for maximum fullness and structure, the result is a sleek, brushed-up brow that looks intentional and fashion-forward.   The Technique:   Apply hair-like strokes with ArchiBrow Pencil for clean structure.   Comb and style brow hairs upward and outward with Mini Brow Freeze® Gel to create lift.   Press hairs down gently with the flat side of the Mini Brow Freeze® Gel Applicator.   The Finish:   Visible lift and airy, brushed-up texture.   Bolder, fuller-looking arches without heavy filling.   Sleek, runway-ready results for a controlled, high-impact look.   Get The Look with the Laminated Brows Set Sculpted Brows: Full Statement Precision   Sculpted brows are all about detail. Every edge is defined, creating a bold frame for the eyes. This look delivers strategic color, crisp lines, and balanced arches for the ultimate symmetry.  The Technique:   Outline and perfect the full brow shape with DIPBROW® Pomade and Brush 12 focusing on clean edges.   Add depth and fullness with ArchiBrow Pencil, focusing on hair-strokes from arch to tail.   Seal the look with Mini Brow Freeze® Gel to maintain structure and hold.   The Finish:   High-definition shape and definition.   Long-wearing precision that resists smudging and humidity.   A bold, iconic finish that enhances any glam or evening look.   Get The Look with the Full Sculpted Brows Set Why Curated Brow Rituals Matter   Intentional routines turn everyday makeup into a confident, personalized experience. Our curated brow sets are designed to deliver the exact formula, brush, and finish you need to get the look from home, removing the guesswork and creating a whole new result. Any brow type can benefit from a custom lineup of pencils, pens, gels, and precision tools to bring every look to the next level.   Benefits of ABH Brow Sets:   Expertly curated combinations tailored to different brow looks.   High-performance tools and formulas designed to layer and blend seamlessly.   Streamlined, time-saving routines that eliminate trial and error from your brow routine.   Professional, artistry-level results you can recreate at home with confidence.   Brow Styling FAQ   How do I choose the best brow look for my face?   Start by assessing your natural brow density and your everyday style. If you prefer minimal makeup, natural and feathered brows feel most effortless. Laminated brows suit those who love a modern, editorial finish.  Full, sculpted brows deliver both soft and bold glam moments. You can also rotate between styles depending on your mood or the occasion.   Which brow product should I use if I’m a beginner?   A fine-tipped pencil like Brow Wiz® or ArchiBrow is ideal for beginners because it offers control and builds brows gradually. Pair it with Clear Brow Gel or Brow Freeze® Gel to set the shape.   How do I pick the right brow shade?   As a guideline, choose a shade that matches your brow hair or is one shade lighter for a softer effect. For very dark hair, a slightly cooler or softer brown often looks more natural than a true black.   Can I combine techniques from different brow looks?   Yes, brow styling is fully customizable. You might prefer a laminated, brushed-up front combined with a more sculpted tail, or a natural brow with slightly stronger definition for evening. Use the curated rituals as a guide, then adjust to suit the moment and your personal preferences.   How can I make my brow look last all day?   Layering is key. Start with precise definition with a brow pencil, add dimension with a pomade or powder if desired, then set with a long-wear gel such as Brow Freeze® Gel or Clear Brow Gel. Avoid applying heavy skincare or oils directly on the brow area, as they can break down product throughout the day. 

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Brows have never been simply cosmetic, they are structure, proportion, and expression. They shape how the face is perceived, creating balance and visual harmony. With ArchiBrow Pencil, Anastasia Soare transforms architectural philosophy into modern brow artistry, where precision meets effortless luxury.  Anastasia approaches beauty where every line has purpose and proportion defines beauty. Guided by the Golden Ratio® Method, she designs brows as structure, bringing balance, symmetry, and harmony to the face.   ArchiBrow is the result: A precision instrument engineered to deliver microblade-like definition in pencil form.  Designed Through Architecture. Perfected for Beauty.  At the heart of ArchiBrow lies a singular idea: every stroke should have purpose.  Its ½-millimeter ultra-thin blade tip, our thinnest pencil ever, allows you to recreate the appearance of natural brow hairs with remarkable accuracy. The result is microblade-like definition without commitment, discomfort, or complexity.  With featherlight pressure and controlled application, each movement deposits soft, powdery pigment that mimics real hair growth, never harsh, never heavy. This is not simply filling in brows. This is designing dimension.  Microblade-Like Brow Definition, Reimagined  ArchiBrow bridges artistry and innovation by combining the precision of a microblade with the intuitive ease of a pencil.  Ultra-thin strokes replicate individual brow hairs  Soft-glide texture ensures steady, controlled application  Ideal for sparse areas, reshaping arches, or refining tails  Suitable for beginners and professional artists alike  Finished with a custom spoolie, pigment diffuses seamlessly into existing hairs, creating brows that appear naturally fuller, softly dimensional, and impeccably balanced.  Innovation You Can Feel  Luxury lives in performance as much as design.  ArchiBrow’s modern engineering ensures every detail enhances usability and longevity:  Cap-free propel/repel packaging for effortless access  Protective white casing preserves the lead  Water-resistant, smudge-proof wear for up to 12 hours  Soft powder texture designed for steady control and precision detailing.  The experience is intuitive, refined, and engineered for consistency, so every application feels intentional.  The Philosophy Behind the Arch  “When I stepped into makeup, I didn’t change disciplines—I changed materials.” — Anastasia Soare  ArchiBrow embodies decades of brow expertise rooted in proportion and symmetry. Rather than overpowering natural features, it enhances what already exists, bringing visual harmony to the face through precise structure.  Because the perfect brow isn’t drawn. It’s designed.  How to Use ArchiBrow Pencil  1. Only twist out a small amount (½ mm) before use.   2. The pencil retracts, the lead itself does not, so a little goes a long way.   3. Use featherlight pressure when applying.     4. Hold towards the bottom of the pencil to ensure ease, control, and light pressure.     5. Hold it like a pencil you write with to ensure ease, control, and light pressure.     6. Apply with the tip facing down and hold at a 45-degree angle.     7. Starting at the end of the brow, apply hair-like strokes in the direction of hair growth to get used to the amount of pressure to apply.     8. Apply hair-like strokes starting at the base of the brow and glide upwards.     9. Continue applying hair-like strokes throughout the brow, focusing on sparse areas.     Frequently Asked Questions  What makes ArchiBrow different from other brow pencils?  ArchiBrow features a ½-mm ultra-thin blade tip, delivering the finest hair-like strokes Anastasia Beverly Hills has ever created. It combines microblade precision with the ease of a traditional pencil.  Does ArchiBrow create a natural-looking brow?  Yes. The ultra-thin tip mimics real brow hairs, while the spoolie blends pigment seamlessly for soft, dimensional results.  Is ArchiBrow good for sparse brows?  Absolutely. Its precision allows targeted filling in areas with minimal hair, making it especially effective for sparse or over-tweezed brows.  How long does ArchiBrow last?  The water-resistant, smudge-proof formula provides up to 12 hours of wear without fading or transferring.  Is ArchiBrow beginner-friendly?  Yes. ArchiBrow offers controlled application with a familiar pencil format, making it easy for both beginners and professionals.  How much product should I twist up?  Only about ½ millimeter. This ensures optimal precision and prevents breakage during application.  Can ArchiBrow replace microblading?  ArchiBrow delivers a microblade-inspired effect without commitment, making it an excellent alternative for achieving realistic definition daily. 

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Oscars Red Carpet Beauty: The Art of Impeccable Glamour That Lasts All Night The Oscars red carpet is more than a fashion moment, it’s the ultimate showcase of beauty artistry engineered to withstand cameras, flash photography, and hours under spotlight intensity.  This season’s defining aesthetic moves away from overdone glam and embraces precision luxury: frozen, sculpted brows, perfected complexion, and long-lasting lips that remain flawless from arrivals to after-parties.  Here’s how to recreate award-winning red carpet makeup using the complexion-perfecting essentials behind today’s most photographed looks.  Frozen Red Carpet Brows: Lifted, Defined, Iconic  Brows on the Oscars carpet are intentionally sculpted, polished yet effortless. The modern “frozen brow” creates lift, symmetry, and structure while maintaining softness on camera.  How to Achieve the Frozen Brow Effect  Start by defining natural shape using Brow Wiz®, creating hair-like strokes that mimic real growth. Focus on sparse areas while keeping the front of the brow airy.  Next, lock brows into place using Brow Freeze® Gel, brushing upward to achieve that lifted, editorial finish seen across celebrity beauty looks. The result is a laminated effect that holds through heat, lights, and long event wear.  Pro Tip: Avoid overfilling. Red carpet brows enhance bone structure rather than overpower it.  The Impeccable Base: A Complexion That Lasts All Night  True luxury beauty begins with complexion mastery. Red carpet makeup artists focus on strategic layering, ensuring skin looks perfected, never heavy, both in person and on high-definition cameras.  Step 1: Perfect & Brighten  Apply Impeccable Foundation for seamless coverage that enhances skin rather than masking it. Its refined finish creates the smooth, camera-ready base synonymous with award-season glam.  Target brightness using Magic Touch Concealer, lifting under-eyes and highlighting the center of the face for dimension.  Step 2: Sculpt with Soft Definition  Create subtle red carpet contour using Smooth Blur Contour Stick, blending along cheekbones and jawline for natural shadow and structure.  Add vitality back to the complexion with Magic Touch Blush Trio, placing color slightly higher on the cheeks for a lifted effect favored by celebrity artists.  Step 3: Set for Longevity  Lock everything into place using Loose Setting Powder, focusing on the T-zone and under-eyes to maintain a refined matte balance.  Finish with Impeccable Setting Spray to melt layers together, delivering a skin-like finish that withstands hours of wear without fading or separation.  Long-Lasting Lips: Velvet Color That Endures Every Moment  Oscars lip looks prioritize elegance with endurance, rich pigment that remains flawless through interviews, champagne toasts, and flash photography.  The Red Carpet Lip Technique  Define and subtly reshape lips using Lip Liner, enhancing symmetry while preventing feathering.  Apply Lip Velvet for a plush, soft-matte finish that delivers saturated color with a modern blurred edge, sophisticated rather than overly structured.  Soft & Polished Effortless Eyes  Red carpet eyes this season are all about effortless elegance, soft, dimensional, and perfectly blended without looking overworked.  Start by applying the GLIDR Eyeshadow Stick directly onto lids for a smooth, blendable wash of color. Its creamy texture allows you to build intensity while maintaining a soft, editorial finish. Perfect for creating either a subtle shimmer or a more dramatic sculpted crease, GLIDR makes achieving professional-level red carpet eyes simple and quick.  Finish the look with Lash Sculpt, lifting and defining lashes without heaviness. This ensures eyes are open, polished, and camera-ready, complementing your frozen brows and flawless complexion while keeping the overall look modern, luxurious, and effortless.  Pro Tip: Blend GLIDR with fingertips for a diffused, soft-focus effect that photographs beautifully under bright lights.  The Modern Oscars Beauty Philosophy  Today’s red carpet glamour is rooted in refinement, longevity, and skin realism. The goal isn’t transformation, it’s elevation.  From frozen brows to an impeccable complexion, effortless eyes and velvet-soft lips, these techniques ensure makeup looks flawless under the most demanding conditions while still feeling effortlessly luxurious. 

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Eyes are the focal point of every refined beauty look. The right eyeshadow doesn’t simply complement your eye color, it intensifies it, illuminates it, and transforms it into a statement. Whether you prefer soft neutrals or decadent jewel tones, understanding color theory allows you to curate a look that feels intentional, polished, and effortlessly luxe.  Choosing eyeshadow shades that contrast with your natural eye color will instantly make your eyes appear brighter, deeper, and more defined. With GLIDR Eyeshadow Sticks, achieving that contrast becomes seamless, delivering high-impact pigment with blendable, long-wear performance in a single swipe. Brown Eyes: The Ultimate Canvas  Brown eyes are beautifully versatile, they pair effortlessly with gold, bronze, pink shades shades. Their natural depth supports high-impact pigment without overwhelming the look.  Most Flattering Shades:  Abyss – Sparkling sapphire blue with duo-chrome reflects Sunny – Sparkling sunlit gold with silver reflects  Greenergy – Sparkling sea green with gold reflects  Pink Mirage – Sparkling fuchsia pink with silver reflects How to Use GLIDR Eyeshadow Stick for Brown Eyes  Apply a blue or pink eyeshadow stick directly across the lid and blend upward with fingertips or a dense brush before it sets. Layer a complementary powder shimmer at the center for elevated dimension. Stick formulas are ideal for creating a quick, sculpted base with long-wear payoff.  Blue Eyes: Warm Contrast & Soft Drama  Blue eyes radiate when paired with warmth. Shades opposite blue on the color wheel, like copper and terracotta, intensify their cool brilliance.  Most Flattering Shades:  Champaign Ice – Sparkling crystalline champagne  Cocoa Drip – Metallic chocolate brown   Hot Sand – Metallic amber gold with sparkling reflects  Brandy Flame – Metallic copper brown with silver reflects  How to Use GLIDR Eyeshadow Stick for Blue Eyes  Swipe a copper or amber gold stick along the lash line and blend upward for a diffused wash of warmth. For added definition, apply a deeper brown stick at the outer corner and blend inward. The creamy texture allows effortless layering without harsh lines.  Green Eyes: Jewel-Toned Elegance  Green eyes are rare and mesmerizing. Shades with purple, burgundy, and copper shades amplify their natural brilliance with sophisticated contrast.  Most Flattering Shades:  Wisteria – Metallic royal purple Ultraplum – Matte rich plum  Brandy Flame –Metallic copper brown with silver reflects  Gleamwood – Metallic rustic reddish brown   How to Use GLIDR Eyeshadow Stick for Green Eyes  Use a plum or mauve eyeshadow stick as a crease-defining base. Blend softly, then tap rose-gold shimmer onto the lid for dimension. For evening, layer a burgundy stick along the outer V and smudge for a velvety smoky finish.  Hazel Eyes: Multidimensional & Magnetic  Hazel eyes shift between plum, warm and khaki shades, making them uniquely dynamic. The right shade can spotlight whichever tone you want to emphasize.  Most Flattering Shades:  Dusty Rose – Matte vintage rose  Brandy Flame – Metallic copper brown with silver reflects  Soft Ochre – Matte golden ochre   Amethyst – Sparkling purple black with pink reflects  How to Use GLIDR Eyeshadow Stick for Hazel Eyes  To highlight golden tones, sweep GLIDR in Soft Ochre across the lid and blend outward. To emphasize green, apply a plum or olive-toned stick along the lower lash line and softly diffuse. GLIDR’s precision tip allows targeted placement, while the blendable formula ensures a seamless finish that adapts to hazel’s shifting undertones. Mastering the Technique: How to Use GLIDR Eyeshadow Stick Like a Pro  Eyeshadow sticks combine precision with performance. Here’s how to use eyeshadow stick formulas for a polished, long-wearing result:  1. Prep the Lid – Start with a smooth, lightly set base.  2. Apply Directly – Swipe the stick onto the lid or along the lash line.  3. Blend Immediately – Use fingertips or a brush before the formula sets.  4. Layer for Depth – Build dimension with complementary shades.  Stick shadows are ideal for on-the-go refinement, offering pigment, blendability, and modern ease in one gesture.  The Art of Elevated Eye Color  Selecting eyeshadow shades based on your eye color is about more than matching tones, it’s about intentional contrast, undertone harmony, and refined texture. Whether you prefer soft definition or bold statement eyes, the right shade paired with the right technique creates effortless luxury. 

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This pink makeup look transforms bubblegum pink eyeshadow into a sculpted, luminous statement of modern glamour.  Color is power. And pink, when executed with precision, becomes unforgettable.  This ABH Lunar Petal look is a masterfully balanced pink makeup look that fuses radiant skin, dimensional shimmer, and architectural brows. At its center: bubblegum pink eyeshadow layered with intention, softened with diffusion, and elevated through contrast.  This is not pastel sweetness. This is pink with presence.  The Art of Wearing Pink  Pink is often misunderstood. In reality, it is one of the most versatile tones in modern beauty. A perfectly blended bubblegum pink eyeshadow brightens the eye area, enhances natural warmth in the skin, and creates an instant focal point.  The difference between playful and polished lies in artistry:  Structure through sculpted brows  Contrast through precise liner  Luminosity through intentional highlight  Harmony across lid, cheek, and lip  When these elements align, a pink makeup look becomes effortlessly sophisticated.  Complexion: Luminous, Sculpted, Refined  The skin must feel perfected yet breathable.  Begin with Hydra Prime SPF 50 a smoothing primer to blur texture and create a seamless canvas. Apply Impeccable Foundation a medium-to-full coverage foundation with a natural soft-matte finish, pressing into the skin for a second-skin effect.  Strategic concealing using Magic Touch Concealer lifts and brightens, while soft Smooth Blur Contour Stick defines the cheekbones and jawline. The goal is sculpted radiance, never flat, never heavy.  Finish with Impeccable 24HR Blurring Matte Setting Spray to lock in glow. Eyes: The Power of Bubblegum Pink  The eye is where Lunar Petal truly comes alive.  Step 1: Lay the Base  Apply GLIDR Eyeshadow Stick in Petal across the lid, blending outward for a diffused halo of color.  Step 2: Create Dimension  Layer in shade Pink Mirage into the crease, sculpting the socket while maintaining softness. The blending should feel seamless, edges dissolved into skin.  Step 3: Illuminate  Press shades Ultra Plum and Lilac Pearl into the inner corner. This contrast amplifies brightness and adds editorial depth.  Step 4: Define  Trace the lash line with shade Blue Ice and elevate the look with Liquid Liner - Aubergine. This deepened tone anchors the pink and sharpens the overall silhouette.  Sweep a soft shimmer along the lower lash line and finish with Lash Sculpt Mascara a for lift and intensity.  The result: bold yet balanced. Romantic yet controlled.  Brows: Architectural Precision  Brows frame the artistry.  Use a MicroStroke Brow Pen to create hair-like strokes throughout the brow. Layer slightly deeper pigment in sparse areas to build believable fullness. Set with Brow Freeze® Gel to hold the lifted shape.  Defined brows ground the vibrancy of the pink makeup look, ensuring the final result feels elevated and intentional.  Radiance: Light as a Finishing Touch  Glow should feel strategic — almost ethereal.  Apply Stick Highlighter in Pink Diamond a pink-toned highlighter along the cheekbones, extending subtly toward the temples. Tap onto the brow bone and cupid’s bow for cohesion.  Keep blush within the same pink family using Magic Touch Blush Trio in Pink to harmonize the complexion without overpowering the eye.  For lips, shape with a neutral Lip Liner and finish with a plush Lip Gloss in shade Cotton Candy. The effect is modern softness, a perfect complement to the statement eye.  Styling the Pink Makeup Look for Every Moment  Day: Sheer the bubblegum pink eyeshadow and soften liner for luminous minimalism.  Evening: Intensify the crease, elongate the wing, and amplify highlight for full-glam sophistication.  Editorial: Extend shimmer toward the temple or add crystal accents for high-impact artistry.  Pink adapts when applied with intention.  The Lunar Petal Finish  This is the new language of pink. Glossed skin. Sculpted structure. Shimmered lids in unapologetic bubblegum pink eyeshadow. Lunar Petal proves that a pink makeup look can be powerful, refined, and undeniably modern. Blend boldly. Define precisely. Glow with intention. 

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The ABH Venus Beam Look redefines the graphic eyeliner trend through architectural precision and sculpted modern glamour.  The return of the graphic eyeliner trend signals a movement toward intentional beauty, defined lines, elongated proportions, and disciplined artistry. Venus Beam embodies this evolution through razor-sharp wings, extended inner corner liner, diffused matte skin, and softened brows that heighten contrast.  This is not simply a bold cat eye tutorial. It is a geometric eyeliner look refined for modern luxury.  The Modern Graphic Eyeliner Trend  The resurgence of graphic liner moves beyond traditional smoky eyes and blended wings. Instead, it celebrates structure, clean angles, deliberate elongation, and controlled negative space.  Unlike classic cat eyes, this geometric eyeliner look extends both outward and inward, creating lift and symmetry through precision. Searches for “extended inner corner liner,” “editorial eye makeup,” and “sharp winged liner tutorial” continue to rise as artistry becomes more architectural.  Venus Bean captures this momentum with clarity and restraint.  Sculpted Matte Skin: The Foundation of Contrast  Every exceptional graphic eyeliner look begins with complexion discipline. Skin must appear refined, softly blurred, and sculpted, never overly luminous.  Our Hydra Prime PFS 50 perfects texture, followed by Impeccable Foundation a medium-coverage foundation that delivers seamless balance. Magic Touch Concealer brightens and subtly contours, lifting high planes of the face while maintaining dimension. Smooth Blur Contour Sticks and Smooth Blur Bronzer are applied with restraint, carving quiet structure beneath cheekbones and along the perimeter.  The finish is modern matte with depth, ensuring the eyeliner remains the visual focal point.  Neutral Eye Contour Before Precision Liner  Before constructing the liner, the eye is subtly sculpted with neutral tones. GLIDR Eyeshadow Stick in shade Greystone defines the lid with understated depth, while a Champagne Ice highlight placed at the center introduces restrained luminosity.  This interplay prevents the black liner from appearing flat, reinforcing the dimensional quality of the geometric eyeliner look.  Defining the Extended Inner Corner Liner  The signature of Venus Beam lies in its elongated proportions.  The outer wing extends deliberately toward the tail of the brow, creating lift and elegance. The inner corner is sharpened into a fine point, forming the extended inner corner liner that transforms a classic cat eye into modern architecture. The lower lash line connects seamlessly, completing the structure with cohesion.  This technique elevates the graphic eyeliner trend from bold to refined. Precision is paramount, edges must be immaculate, angles intentional.  For those seeking a bold cat eye tutorial with editorial sophistication, mapping the shape first and refining with liquid liner ensures flawless execution.  The Modern Bleached Brow Effect  A softened brow enhances the drama of structured liner. By subtly diffusing the natural brow tone with Eye Primer through the brow using a spoolie brush to create a bleached brow effect, the eye area becomes cleaner and more directional.  This contemporary bleached brow makeup approach amplifies contrast without overpowering the face. It allows the eyeliner to command attention while preserving balance.  Sculpted Neutral Lips for Dimensional Balance  To complement the bold liner using shades Afterdust and Obscura, lips remain sculpted and cool-toned. A contoured nude lip defines the perimeter and softly blends inward for gradation and fullness.  The result anchors the intensity of the eyes while maintaining the luxurious restraint that defines Venus Beam.  Why the Graphic Eyeliner Trend Continues to Dominate  The enduring appeal of the graphic eyeliner trend lies in its clarity. It photographs with striking contrast, elevates minimal makeup, and adapts effortlessly from runway to evening.  Search demand for geometric eyeliner look, creative liner looks, and editorial eye makeup continues to expand, reflecting a broader movement toward precision-driven beauty.  Venus Beam represents this shift. Structured yet wearable. Bold yet disciplined. A study in proportion and control.  Precision as Luxury  Venus Beam transforms the graphic eyeliner tutorial into an exercise in refinement. Sculpted matte skin, elongated inner corners, architectural wings, and softened brows create a composition that feels intentional and elevated.  This is liner as structure. Contrast as elegance. Artistry defined by precision. 

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Our new mini bundles are incredibly mighty. Featuring five must-have selections from brows to lashes and so much more. We crafted these exclusive sets with iconic ABH products and made them mini, so you can take them with you wherever you go. Created as micro tools for precision with ease, they help you get super detailed with your makeup from the jump.    FACE PICK/  Set Your Face Deluxe Mini Duo An on-the-go duo for your most flawless complexion, wherever life takes you. Mini Loose Setting Powder perfects, brightens and sets makeup in place with ease. Mini Dewy Set Setting Spray's hydrating formula seamlessly blends products together as it sets makeup–leaving the complexion with a dewy (never oily), radiant finish. The result? Two picks that are TSA-approved.   BROW PICK/ Frozen & Flawless Brow Deluxe Mini Duo The ultimate frozen brow duo is for creating brows that stay in place. The first is our innovative Deluxe Mini Brow Freeze® Gel featuring a dual action comb applicator that shapes, sculpts and sets brows with extreme hold and precision on-the-go. The second is Deluxe Mini Brow Freeze® – this customizable brow styling wax lifts, tames and sculpts every hair in place for the feathered-looking brow you’ve always wanted.

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Did you know there’s a whole day dedicated to celebrating eyelashes and the impact they have on beauty routines everywhere? Since its origin in 2015, National Lash Day has become a moment for lash lovers to celebrate both natural and enhanced lashes, the little details that make our eyes pop and our confidence rise.   At Anastasia Beverly Hills, we’ve always believed that your eyes tell your story, and your lashes play a starring role. Whether you prefer subtle definition or dramatic volume, today is your reminder to love, elevate, and celebrate your lashes, because they’re more than just hair: they’re an expression of personality, mood, and style.   The Importance of Lashes (Beauty + Functionality)  Lashes do more than frame your eyes, they protect them, enhance your features, and give your makeup look its finishing touch. National Lash Day honors both the beauty and the purpose of lashes, reminding us just how impactful they are to every look, at every age.   How to Celebrate With ABH in 2026  Celebrate your lashes, however you choose to wear them. Here’s how we’re doing it this year:  Mascara Magic  Whether you’re after length, volume, or a look that bridges both, our mascaras are designed to enhance your natural lashes with ease. Lash Sculpt Lengthening & Volumizing Mascara: for dramatic length and buildable volume with every sweep.   Lash Brag® Volumizing Mascara: for bold, rich volume that steals the show.   Pick your vibe, lifted and fluttery, or intensely defined, and let your lashes do the talking. False Lashes, When You Want Extra  For evening or glam moments, explore ABH’s versatile range of False Lashes, from naturally enhanced to full-glam dramatic styles, so you can choose the lash personality that best matches your mood. Lash Looks That Inspire Confidence  National Lash Day is more than a beauty holiday, it’s a reminder of how small rituals can create big confidence. Whether you’re enhancing your brows with Brow Genius® Conditioning Brow Serum, refining your look with Impeccable Foundation, or playing with color via our latest GLIDR Eyeshadow Sticks, beauty is about how you feel, bold, creative, and ready for anything. Lashes aren’t just an accessory, they’re an expression of who you are. Celebrate them proudly today, and every day. 

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If you have dry skin, you might have been frustrated in the past with getting brow pencils to grip to the skin and leave a mark. But Anastasia Beverly Hills is here to help! These tips will help you work with the skin you have to create brows you love. Step 1 Start by outlining the shape of your brow with Brow Wiz®, our award-winning eyebrow pencil. Then, apply hair-like strokes in sparse areas where needed. Blend with the spoolie brush for a natural-looking finish. Brow Wiz® features a wax pigment formula that glides on smooth and easy over dry skin, creating a buildable base for the next step. Step 2 Next, highlight and define your brow using Highlighting Duo Pencil. For the most natural look, apply the shimmer pencil tip first, from the arch of the brow to the end. Then apply the matte tip from the beginning of the brow to the end. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions. Blend with the spoolie end of Brush 20 for that natural-looking finish.  Step 3 Description: Finally, apply Clear Brow Gel in short, upward motions – about 5 to 6 times for each brow – to set color and hold hairs in place for a clean, polished finish. Plus, you’ll be glad to know Clear Brow Gel includes soothing chamomile as an ingredient to condition your brows!

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Do you have coarse, curly or wiry brows? If so, then this tutorial is for you! Anastasia Beverly Hills is here to show you how to tame and groom unruly hairs – so you get the perfect brows you’ve always wanted.  Step 1 First, fill in any sparse areas in your brows with Brow Wiz®. This retractable eyebrow pencil is great for this purpose; just sketch in hair-like strokes where you need them. After applying your strokes, blend with the Brow Wiz® spoolie end for a natural-looking finish.   Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.   Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Use the long bristle comb to separate hair, then use the side of the applicator to tame particularly unruly hairs.

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  Anastasia believes that everyone should have the perfect brows they’ve always wanted. If you’re someone who wants more shape, fullness and lift in your brows, this is the how-to tutorial for you! Step 1 Starting at the arch, fill in the brow with Perfect Brow Pencil. Use light pressure for a natural look, and work in the direction of your hair growth. Then fill lightly in the front and blend with the spoolie brush. Pro tip: Warm the tip of your Perfect Brow Pencil on the back of your hand before applying. Step 2 Shake Brow Pen before use, then apply hair-like strokes in sparse areas. Again, use light pressure and work in the direction of your hair growth. Let it dry for 20 seconds before proceeding to the final step. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. Use the long bristle comb to separate and tame hair, then use the short bristle comb to shape and sculpt hairs into place. For a laminated look, use the side of the applicator to lay brow hair down seamlessly.

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Do your brows lack shape and definition? Maybe there’s just not a lot of there there to work with. But Anastasia believes everyone deserves perfect brows – and you are no exception. With this how-to, we’ll show you how to whip those sparse, shapeless brows into beautiful shape. Step 1 For best results with sparse and shapeless brows, our Eyebrow Stencils will help you achieve perfectly balanced, symmetrical results every time. There are five stencils in the set, so you’ll want to use Anastasia’s patented Golden Ratio® shaping technique to make sure you’re working with the right stencil for your face. Find the stencil you need, then apply Brow Primer to your brow to get ready for the next step. Step 2 Line up the stencil on the three points of the Golden Ratio, making sure the black bar is parallel to the ground. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Your brows should already be looking really good! But if you still have some sparse spots to take care of, grab some Brow Wiz®. This brow pencil is great for adding definition and detail. Starting at the highest point of your brow, sketch in hair-like strokes in the direction of your natural hair growth.  Work toward the end of your eyebrow, blending with the spoolie brush as you go for natural-looking results. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without leaving residue behind, giving brows a fuller-looking appearance. The last step: admire your dream brows!

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Anastasia loves helping everyone create beautiful, perfect brows – but what if your brows don’t give you a lot to work with? If you are someone who has sparse or damaged brows, here’s how to restore them with natural-looking fullness. Step 1 Apply one swipe of Brow Primer across the entire brow, starting at the front and extending to the tail end. Use the spoolie end of Brush 7B to comb the product evenly through the hairs in preparation for the next step. Step 2 Next, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. Then apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 3 Use Brow Pen to deal with remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 4 Finally, apply Clear Brow Gel in short, upward motions to set color and hold brow hairs in place for a clean, polished finish. This gel dries without residue, giving brows a groomed, fuller-looking appearance.

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Do you have sparse brows, or downward growth that makes them difficult to style? It can be intimidating when you have eyebrows that won’t behave, but we’re here to help you fix them. Read on for the pro tips and products to get them into shape. Step 1 First, let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, we’ll use Brow Pen to address any remaining sparse areas. Shake the pen before use, then apply hair-like strokes where needed. Use light pressure and work in the direction of your hair growth. Let dry for 20 seconds before proceeding to the final step. Step 3 Finally, let’s lift and lock those brows with Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Apply using short, upward motions with firm-but-gentle pressure to keep those brows in place. 

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If you have oily skin, you may be experiencing makeup that blurs and fades. We’re here to help! These tips will help you create brows with long-lasting definition and a matte finish that stay put and true to color. Step 1 Brow styling like this calls for DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of it using Brush 12, moving the brush from side to side so you don’t pick up too much. Then, apply hair-like strokes to sparse areas in your brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 2 Next, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying. Step 3 Lift and lock brows in place by applying Brow Freeze® Gel in short, upward motions. This extreme-hold gel works wonders! Pro tip: Use the flat side of the gel applicator to lay brow hairs flat and create a laminated look.

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Do you have “barely there” brows? With fine or sparse hair, almost like peach fuzz? If you’re after glorious volume and fuller-looking brows, we’re here to help. Just follow these three easy steps and we’ll show you how to do it! Step 1 Let’s start by giving those fine brow hairs some depth and color. First, apply a small amount of Brow Primer across your brow. Then, using the angled-side end of Brush 7B, apply the deeper shade of Brow Powder Duo from arch to tail. After that, apply the lighter shade through the front of the brow. Blend with the spoolie end of Brush 7B for a natural-looking finish. Step 2 Next, for sparse areas, we’ll use DIPBROW® Pomade, our fade-resistant, waterproof eyebrow pomade. Pick up a small amount of this product using Brush 12, moving the brush from side to side so you don’t pick up too much. Then apply hair-like strokes to sparse areas in your brow. Start at the highest point in your brow, then work toward the end. Use the remaining product on your brush to fill in the front of the brow. Use light pressure and blend as you go with the spoolie end of the brush. Step 3 Finally, we’ll lift and lock your brows in place with Brow Freeze®, our extreme-hold styling wax. Pick up a small amount – that’s all you need! – with Brush 12 and apply in short, upward motions. The result will be a nice-looking feathered effect for your brows.

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Of course, there’s absolutely nothing wrong with the light-colored brows nature gave you … but sometimes you might want them to be a little darker, deeper or more defined. This frames the face and draws attention to your beautiful eyes. We’re here to help you create the dream brows you desire. Step 1 Let’s start by giving those brows some definition with Brow Definer, our all-in-one triangular-tipped eyebrow pencil.  Using Brow Definer’s flat side and a small amount of product, outline the brow shape you want. Then use the medium side to fill and shade in the brow. Finally, use the fine tip to create hair-like strokes in sparse areas, working in the direction of your hair growth. Go back over your work and blend with the spoolie brush for a natural-looking finish. Step 2 Next, let’s add some gorgeous depth. Apply a darker-than-your-natural shade of Tinted Brow Gel in short, upward motions to set your brow in the color you want. Start at the arch of your brow and work toward the tail, then fill in the front of your brow using a small amount of product. This lightweight, full-pigment gel features light-reflecting pearls that add dimension to your new brows. Step 3 Finally, use Pro Pencil to give your brow clean definition. Apply it at the base of your brow and sweep from front to end, following your brow shape. Use the flat side of Brush 20 to soften and blend edges, using short, downward motions, then blend with the spoolie end. Pro tip: Warm the tip of your Pro Pencil on the back of your hand before applying.

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