There’s something about fall that inspires a complete beauty refresh. As the leaves turn and the air cools, fall eyeshadow palettes become the centerpiece of your seasonal makeup bag. Rich burgundy, burnt orange, golden bronze, and earthy browns—these shades not only complement cozy fall outfits but also bring depth and drama to your fall makeup look. Whether you're new to autumn eyeshadow palettes or a seasoned fall glam fan, this season’s shades are more versatile and wearable than ever.  Soft Glam II — Subtle Drama, Seamless Blend  If you love a look that transitions flawlessly from day to night, Soft Glam II is your go-to fall palette. Featuring a mix of matte taupes, rich siennas, and golden shimmers, it’s perfect for soft definition and everyday elegance. It pairs beautifully with cozy knits and warm-toned accessories, making it ideal for soft makeup looks for fall. Pro tip: blend a touch of shimmer on the center of your lid to add brilliance and elevate your look instantly. Fall Romance — The New Classic for Autumn Eyes  Embrace the romance of fall with bold yet versatile palettes. Our Fall Romance Palette leans into rich plums, rust reds, and amber metallics—evoking the most vibrant elements of autumn. This fall eyeshadow palette is perfect for creating classic fall makeup looks with a vibrant twist. Don’t be afraid to play with contrast; deepen the outer corners with plum for instant drama or sweep burnt orange across your lid for a warm, cozy finish. Sultry Mini — Your Smoky Statement, Simplified  Make a bold statement with minimal effort using the Sultry Mini Eyeshadow Palette. This compact essential packs a punch with smoky grays, deep browns, and champagne metallics. It's the ultimate shortcut to fall glam, perfect for last-minute nights out or long-weekend gatherings. The best part? Its size makes it travel-friendly, so you’re always ready to create impactful fall makeup on the go. Complete Your Fall Makeup Look  You’ve chosen your perfect fall eyeshadow—now it’s time to complete the look. Pair your chosen autumn eyeshadow palette with dewy skin, bold brows, and a rich berry or nude lip to craft your custom makeup looks for fall. Whether you're going for understated elegance or full-on fall glam, these key essentials are sure to be your seasonal staples. Embrace the beauty of change—because when fall hits, your makeup is sure to shine.  

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With decades of industry experience, Anastasia knows a thing or two about building a business, navigating life’s lessons, and how to stay on top. Coming October 2025, her new book “Raising Brows” takes you deeper into her inspiring story that proves with heart and hard work, anything is possible. Read on for some of her key reflections on life, work, and loving what you do.  On Finding Inspiration “When I started 30 years ago, there was no social media, no nothing. My mentors were real-life people like my mom and my clients. The magic was in paying attention, being innovative, and getting ahead of what I knew people would want. A good example of this is when I was inspired by actress Poppy Montgomery’s request to maintain her brow shape on set. I created my first portable kit: stencils, pomade, angled brush, tweezers, and scissors — effectively a full-service brow station in a bag. Now, my brow kits are best-sellers all around the world.”  On Gaining a Business Mindset “Today is different in that people can search for information online, go to masterclasses, and listen to educational podcasts. My advice is pay attention to what works for you and what inspires you. Envision what business you want to be in, and channel that.” On How To Succeed “You have to love what you do. And you have to want to be the best in whatever you do. I’ve found that having the innate desire to be the best gives you drive, health and happiness. Work is not always easy, but if you don’t love what you do, it’s even more difficult.”  On Learning & Letting Go “I’ve made smart moves, and I’ve made million-dollar mistakes, and I’ve learned equally from both. You have to gain life experience, go through ups and downs, and carve your own path. It's essential to learn and stay alert to fix your mistakes going forward.” Pre-Order Raising Brows & Get a FREE GIFT Join us in celebrating the launch of the book! Pre-order it today and receive a FREE Limited-Edition Rose-Gold Brow Wiz®.

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MicroStroke Brow Pen is here! Our new long-wearing, micro-fine detailing pen delivers your most natural-looking brows yet, creating realistic, hair-like strokes for full, defined brows up to 24 hours. Here’s why it’s the brow pen you’ve been waiting for, and what makes it so special.  Extreme-Precision + Detail, Realistic Hair-like Strokes The innovative micro-fine brush tip glides over sparse areas, creating super-realistic hair-like strokes with controlled, balanced ink flow and a relaxed, comfortable grip that makes application a breeze. Create your custom look with unparalleled precision and natural-looking detail for flawless, long-wearing, ABH-worthy brows.  Innovative, Dual-Ended Tool, Easy For Any Skill Level With a sleek, dual-ended design, this innovative brow tool offers ease and control for all skill levels—especially beginners seeking pro-level results. The micro-fine flexible tip on one end allows smooth application without skipping or dragging, gliding on effortlessly with a featherlight feel. On the other end is a perfect spoolie brush that lets you seamlessly blend as you go for a fast, customized look, anywhere you go. Long-Wearing Up To 24 HRs, Full Brows That Last  Available in 9 shades, it’s easy to find your perfect match. Simply select the shade that’s closest to your natural brow color. The micro-fine (0.1mm) brush tip is easy to use, allowing you to get precision in every stroke that mimics the look of brow hairs for a realistic, natural-looking effect. You’ll love to gift and stock up on this liquid brow pen since it’s ideal for all brow types, including sparse! Invitation to Explore Brow Lineup Ready to elevate your brow routine? Explore our lineup of award-winning icons like Brow Wiz®, long-wearing formulas like Brow Freeze® Gel and more to pair with your MicroStroke Brow Pen for the ultimate custom look.  

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They're finally here! We’ve been working to bring you even more variety from the Matte Lipstick and Lip Liner lineup you love, with new shades to greet the changing season. Get iconic ABH lip looks for fall with brand new cool tones and deep warm hues. Read on to reveal our exciting new shades to match every mood.   Deep Dive: New Lip Liner Shades Customize, contour and perfect your lip look with 4 new shades! Our full-pigment lip pencil is known for seamless shaping, contouring and color payoff with extreme precision. Sculpt and define lips with the creamy formula that you can count on to never be shiny or slippery. We also love Lip Liner to fill in lips with velvety-matte color that doesn’t feather.   Stormy Neutral grey with a violet-lavender undertone Cinnamon Deep mauve-toned brown Midnight Rouge Deep reddish brown with golden undertones Amethyst Deep purple with a black base    Deep Dive: New Matte & Satin Lipstick Shades     Get everything you desire in a matte lipstick in just a single swipe! With 6 new shades, you can embody all the fall lip trends with brilliantly pigmented, incredibly smooth-gliding formulas for intensely rich lips that last. These luxe, bullet-tip precision lipsticks are essential by design with intense color payoff, luscious wearability a velvety-soft, featherlight finish.    Soft Haze Light neutral taupe nude Peony Soft cool-toned nude pink Mauve Cloud Muted mauve with cool taupe undertones Hazelnut Beige-brown with a neutral undertone Spice Warm rose-brown Berry Mocha Rich brown with cool berry hues   Why Everyone Loves Lip Liner + Matte & Satin Lipstick Formulas   These new shades deliver the cool and warm tones that are essential for any makeup bag, from beginners to pro makeup artists. Our new additions work together to create elevated lip looks for every occasion, day to night, casual to formal. Try these perfect pairings!    Complete Your Fall Look   Want more? Explore the iconic ABH makeup lineup for a complete customized look, from perfectly defined eyebrows to flawless, velvet-matte skin. Reach for MicroStroke Brow Pen and Brow Definer to draw, sculpt and blend seamless, natural-looking brows, followed by essential Brow Freeze® Gel to lock your custom look in place. For gorgeous skin, find your shade in Impeccable Blurring Second-Skin Matte Foundation. Don’t stop there! Discover even more for eyes, body and complexion, now available at ABH.com.

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It’s finally here! NEW MicroStroke Brow Pen has arrived to elevate your brow routine with realistic, hair-like strokes for full, defined brows that last up to 24 hours. Featuring a micro-fine brush tip and custom spoolie brush for seamless blending, it delivers unparalleled precision and buildable dimension for your most natural-looking brow detail yet. Here’s why you’ll love it, how to apply it, and pro-artistry tips complete your ABH face.   Why You’ll Love It Micro-fine (0.1mm) brush tip + custom spoolie brush for seamless blending  Water-resistant and long-wearing up to 24 hours  Perfectly balanced ink flow for easy application for all skill levels Sleek design for a comfortable grip and maximum control Glides on effortlessly with a featherlight feel    Available in 9 shades      How To Apply MicroStroke Brow Pen   Shake the pen before use. Draw on a flat surface to ensure the ink flows to the tip.  Start at the base of your brow and apply hair-like strokes in the direction of hair growth, focusing on sparse areas.  Continue adding strokes throughout your brow for more detail.  After every 5-6 strokes, let the ink dry, then blend using the spoolie brush.    Get The Look: Natural Brows    Achieve soft definition and fullness for your new everyday brow.      What You Need:     Brow Wiz® MicroStroke Brow Pen Clear Brow Gel   STEP 1: FILL  Outline the shape and fill in the brow with Brow Wiz®.     STEP 2: DETAIL  Add hair-like strokes in sparse areas with MicroStroke Brow Pen.    STEP 3: FINISH Set brows and color in place with Clear Brow Gel.       Complete Your Look: Soft Everyday Glow   Want more? Reach for Beauty Balm to boost complexion and even tone, then top off the look with Crystal Lip Gloss for a high-shine finish.

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As the golden days of summer begin to fade and September officially arrives, there’s an undeniable need to reboot and refresh your routine. This seasonal transition is more than just a change in trends—it’s a moment to elevate, simplify, and re-align your beauty ritual with who you are now. Step into September with intention with these key beauty tips and ABH products.  Flawless Skin   With a new season comes changing weather, calling for a fresh round of foundation shade matching. Embrace high-performance essentials that offer effortless-but-reliable results. Begin with our Impeccable Foundation, a medium to full-coverage formula that perfects without looking cakey or heavy—offering breathable coverage with a velvety, second-skin finish. It’s your canvas for confidence, blurring pores, fine lines and wrinkles up to 12 action-packed hours.       Elevated Brows   Brows are the blueprint of your beauty. As fall routines resume, opt for brow tools and products that deliver definition and polish with ease. Brow Definer offers buildable pigment with a triangular precision tip for sculpted brows in seconds, while Brow Pen mimics natural hair strokes for a more feathery, lifted look. Set it all in place with Brow Freeze® Gel—your secret to all-day lift and hold, without stiffness.       Refined Eyes   Fall is the season for subtle drama. Replace summer shimmers with the smoldering elegance of Sultry Mini Eyeshadow Palette —a palette of 9 cool neutrals and rich metallics designed for infinite sophistication. Pair with our Liquid Liner for bold, inky eye definition, followed by Lash Sculpt Lengthening & Volumizing Mascara for lifted, fanned-out lashes that command attention in every room you enter.       Sculpted, Soft Glam Lips   Where summer may require lighter lip formulas and shades, fall invites more room to make a statement. Begin with Lip Liner to sculpt and define, then choose between the timeless allure of our Matte & Satin Lipstick or the multidimensional shine of Lip Gloss. Whether you crave bold or barely-there, each formula is crafted for comfort, wear, and undeniable glamor for the fall season.       Find Your New Routine & Get $30 Off   September is a fresh page—and your beauty routine should reflect your evolution. Let each product be a purposeful choice, a reflection of your artistry, and a celebration of self-expression. This Labor Day, indulge in the luxury of reinvention and explore our curated essentials during the ABH Labor Day Sale. Enjoy up to $30 off, a free gift, or a simple makeup bag upgrade to greet the fall season in style.  

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Fall is almost here, and it’s one of the best times to re-evaluate your makeup bag, your routine, and how your beauty products are serving you. One of the easiest ways to upgrade your vibe for a new season is to take on a new and improved brow routine, complete with pro-level products. Read on for Anastasia’s top ideas for how to shape, set and elevate your brow look, just in time for a fresh fall makeover.  Laminated Brows Achieve the trending look that creates a lifted, laminated effect. IDEAL FOR: Medium-sparse to full brows Unruly, coarse brow hair All skill levels - especially intermediate to pro  WHAT YOU NEED: Brow Powder Duo Brush 7B Brow Pen Brow Freeze® Gel Step 1: FILL Softly fill and define brows with Brow Powder Duo using Brush 7B.  Step 2: DETAILAdd hair-like strokes in sparse areas with Brow Pen.   Step 3: FINISH  Lift and lock brows in place with Brow Freeze® Gel.   WANT MORE?   Brow Primer Pro Pencil PRIME  Adhere Brow Powder Duo with Brow Primer.  HIGHLIGHT Highlight and define brows with Pro Pencil.   Anastasia Tip: Start by applying Brow Pen at the arch and work towards the end, then lightly etch through the front.  Sculpted Brows Achieve the ultimate definition and shape for high-impact brows.  IDEAL FOR: Sparse to full brows Creating an ombre effect All skill levels - especially intermediate to pro  WHAT YOU NEED Brow Freeze® Brow Powder Duo Brush 7B DIPBROW® Pomade Brush 12 Step 1: PRIME Shape and tame brows in place with Brow Freeze®.  Step 2: FILL Softly fill and define brows with Brow Powder Duo using Brush 7B.  Step 3: DETAIL Add hair-like strokes and definition with DIPBROW® Pomade using Brush 12.   WANT MORE?   Brow Pen Pro Pencil   Brush 20 HIGHLIGHT  Highlight and define brows with Pro Pencil and Brush 20.   EXTRA-DIMENSION Add hair-like strokes with Brow Pen.   Anastasia Tip: Mix the two shades of Brow Powder Duo together to create a custom shade.     No-Fade Brows   Achieve brows that don’t budge with long-lasting formulas.   IDEAL FOR:  Sparse to extremely sparse brows   Oily skin and humid climates   All skill levels - especially intermediate to pro   WHAT YOU NEED  Volumizing Tinted Brow Gel  DIPBROW® Pomade  Brow Freeze® Gel Brush 12   Step 1: TINT + VOLUMIZE  Create instant color and volume with Volumizing Tinted Brow Gel.     Step 2: DETAIL Add hair-like strokes with DIPBROW® Pomade using Brush 12.     Step 3: FINISH  Lift and lock brows in place with Brow Freeze® Gel.     WANT MORE? Brow Pen Pro Pencil Brush 20   EXTRA-DIMENSION Add hair-like strokes with Brow Pen.     HIGHLIGHT  Highlight and define brows with Pro Pencil and Brush 20.     Anastasia Tip: Shake Brow Pen before use and use light pressure when applying.   Feathered Brows    Achieve natural-looking fullness and dimension in seconds.     IDEAL FOR:   Sparse to full brows Light-colored and patchy brows   All skill levels     WHAT YOU NEED:  Volumizing Tinted Brow Gel   Brow Pen   Brow Freeze® Gel   Step 1: TINT + VOLUMIZE  Create instant color and volume with Volumizing Tinted Brow Gel.     Step 2: DETAIL Add hair-like strokes and definition with Brow Pen.     Step 3: FINISH  Lift and lock brows in place with Brow Freeze® Gel.     WANT MORE?   Brow Wiz® Pro Pencil Brush 20    EXTRA-DIMENSION Add extra dimension with Brow Wiz®.     HIGHLIGHT  Highlight and define brows with Pro Pencil and Brush 20.    Anastasia Tip: Use Brow Freeze Gel as the finishing step in your brow routine. 

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As the days grow shorter and the leaves begin to change, it’s time to refresh your makeup routine to reflect the renewed, vibrant hues of fall. Fall is the ideal time to explore richer color, matte textures, and experiment with bolder looks, and ABH has all the shades and products you need to emulate the season. Read on for some of the best makeup tips and trends for fall from ABH artists and their favorite products to create the looks.   Katie Gutierrez,Regional Education Manager “The Sultry Mini Eyeshadow Palette is one of my fall staples for the perfect smokey eye, whether I want intense and bold, or soft and subtle. It’s the perfect blend of warm and cool tones. I always start with shade Birch in the crease for the most natural transition shade with a hint of warmth. For a bit more intensity, I add shade Dystopian in the outer corner paired with Noir. For a softer eye, I create a subtle smokey wing using Dystopian with Brush 14, then highlight the inner corner of my eye with Pearl. Also, don’t forget to prep lips for the changing new season! It helps get you maximum longevity for a fall matte lip. Our Lip Primer is amazing because it hydrates but also helps the product apply smoothly and true to color. For bold lips, I go for a rich chocolate shade, my favorite combo is Lip Liner in Malt and Lip Velvet in Cool Brown. For soft nude lips, I love Lip Liner in Deep Taupe paired with Lip Velvet in Pure Hollywood.”  Kaela Pratt,Senior Education Manager "As we shift into Fall from summer’s bronzy, sun-drenched glow, it’s the perfect time to lean into velvety textures, moody neutrals, and more refined structure. To update your complexion routine for the season, Impeccable Foundation delivers a blurred, seamless base that blends effortlessly. I like my coverage to be fuller in the fall, so I apply with a dense foundation brush like the A30. It's not like other long-wearing matte foundations, it’s matte-meets-moisture with the addition of hyaluronic acid. Medium to full-coverage with a skin-like matte finish? The best of both worlds! Anchor your look with Smooth Blur Contour for that go-to sculpted look. I recommend applying it to the top of the forehead, under the cheekbones, and sides of the nose for definition. The unique gel-powder hybrid formula of this cream stick delivers our signature ‘smooth blur’ effect in just a swipe. Top it with Impeccable Setting Spray and you have a flawless complexion all day. These essential products are easy to use, with textures that elevate your look." Shannon Conroy,Regional Education Manager   “I love to step into Fall with a fresh perspective. This season, it’s all about fluffy brow goals. My everyday go-to is Brow Definer because the all-in-one, triangular tip is quick and easy to use. I define the shape of my brow with the flat side and then lightly fill in sparse areas with the medium side. Don’t forget to blend with the spoolie brush for the most natural finish. Then, I use Brow Pen to apply hair-like strokes in sparse areas—this gives you the most realistic effect! The key is just to focus on the areas where you don’t have hair. For the ultimate fluffy effect, i seal the deal with my absolute holy grail brow product, Brow Freeze® Gel. The range of Anastasia Beverly Hills Brow products provides a solution for EVERYONE! Fall in love with your new brow routine this season!” Jordan Kimbrough, Regional Education Manager     “ After the warmth and sun of Summer, I definitely continue using Hydra Prime SPF 50 into Fall as the first step to protecting my skin and keeping my moisture barrier balanced. The lightweight, hydrating formula is infused with skin-loving ingredients to help smooth out texture and replenish moisture, creating the perfect canvas for whatever makeup product follows. I like to press it into the skin with my fingertips, allowing it to absorb fully before foundation—give it about 5 minutes. This primer not only enhances makeup longevity but also keeps skin comfortable all day. For coverage, I pair it with our Impeccable Foundation, applying with A30 Pro Brush. It’s natural-looking finish and buildable coverage lets my skin breathe while evening out tone and texture (especially after hours of fun in the sun all summer). I love that it has hyaluronic acid to help restore a healthy glow that feels as good as it looks, making it my go-to for a fresh, radiant complexion in the Fall.” 

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One of Anastasia’s top secrets to the ultimate glow? Making the time to do the things you love. The weekends are a great time to reconnect with yourself and those close to you, creating happiness that will keep you radiant from the inside out. Read on for an exclusive look into Anastasia’s favorite weekend activities and how she chooses to spend her time (besides running a huge beauty empire!)   Gardening “I’m always looking forward to spending time in the garden and reconnecting with myself and nature. I usually check on my Rose Garden first, and I find that maintaining it has become incredibly relaxing. I also make sure to pick some flowers to keep in the house to liven up my home for guests or simply just to brighten my space for the week ahead.” Exercise “I’m passionate about my daily walks, and that includes weekends. I prioritize my exercise because I prioritize my health, and I can feel the difference in my body and mood when I stay consistent. I walk around my Beverly Hills neighborhood for at least 45 minutes a day to get the active time I need to feel sharp mentally and fit physically. I also stay pretty consistent with my weight training. It’s easy to keep up with at home, whether it's a busy or laid-back weekend. I have recently gotten really into my new AMP machine...a total game changer for home fitness!” Farmer’s Market    “When not dining out at my favorite Beverly Hills restaurants, I really enjoy cooking for the people I love. I wake up early and go to the Farmer’s Market (it’s always happening on Sundays, rain or shine) and stock up on fresh ingredients and produce. It so fun to make new recipes as well as longtime favorites. I always keep things in the house for a last-minute meal if I have guests over and am always ready to host in my backyard on hot summer days.”  Family Visits   “Every day, I go and see my mom who is 92 and lives locally in Beverly Hills. She’s a total inspiration: incredibly disciplined, eats very well, and loves to work on her passions, all things that she helped teach me. It's so important to stay connected and just relax with those closest to you. It’s good for the soul!”    Work    “What they say is true...you have to love what you do. It truly makes a difference. My business is my passion, so of course it slips in on the weekends. If it means finalizing a formula or simply hopping on a call to push something along, I do it. I also do a lot of research and spend time getting inspired and up to date on everything in the industry. It doesn’t feel like work, it’s my life!” 

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The long weekend is calling—and we’re answering with a NEW beauty haul for the season. If your makeup bag could use a glow-up, these curated Labor Day makeup sets were made to deliver easy, customized looks that build from natural to bold. Whether you're aiming for a sculpted glam moment or a fresh-faced glow, these limited-edition kits are your fast track to effortless artistry (at exclusive prices) and come with a free bag to tote them in style. Consider this your official invite to snag these sets before they're gone.   NEW Sultry & Sculpted Set Includes: Sultry Mini Eyeshadow Palette Lash Sculpt Mascara Magic Touch Blush Trio Smooth Blur Bronzer  FREE Beauty Bag  The ultimate kit for custom eyes and complexion comes in the form of our Sultry & Sculpted Set. Start with the fan-favorite Sultry Mini Eyeshadow Palette, your smoky eyeshadow soulmate—think rich mattes and shimmers that take you from subtle to full-on drama. Pair it with Lash Sculpt Mascara for fluttery, lifted lashes to solidify the look. And for your radiant, customized complexion? Magic Touch Blush Trio offers 3 high-pigment hues for a natural flush, while Smooth Blur Bronzer adds just the right amount of sun-sculpted warmth. Get the palette and mascara in their signature colorways, your chosen blush and bronzer shades, plus a FREE limited edition beauty bag for $87 (a $132 value).  Artistry tip: Get that vibrant, blurred matte look with 2-3 different ombré-esque layers of blush up cheeks.   Why You’ll Love It: ✔️ The ultimate glam-to-go products✔️ Flawless sculpt in seconds✔️ Day-to-night versatility ✔️ Effortlessly transitions from summer to fall NEW Elevated Essentials Set Includes: Brow Wiz Lip Gloss Magic Touch Blush Trio FREE Beauty Bag Get ready for easy, effortless perfection with the Elevated Essentials Set—a low-maintenance, high-impact collection of fast glam. It all starts with Brow Wiz®, our award-winning brow pencil  that’s famous for delivering precise definition and hair-like detail. Sculpt, shape, fluff—it does it all with the ultra-fine, 1mm tip on one end of the pencil and spoolie brush to blend on the other.  Next, add a swipe of our non-sticky, high-shine Lip Gloss to lips and Magic Touch Blush Trio (for customized color), and you’ve got yourself a beautiful ABH face that’s effortlessly iconic. You’ll get all of your chosen shades plus FREE limited-edition beauty bag for $59 (a $87 value).  Artistry tip: Dab a touch of the gloss on cheekbones for that editorial glass-skin glow. You can also use any of the blush shades on lips! Why You’ll Love It: ✔️ Everyday essentials, but better✔️ Portable glam for on-the-go touchups✔️ Quick, easy, perfect brows✔️ Get the glossed look for any occasion  Don’t Miss These Glowing Labor Day Deals These bundles are made to be more than a steal—they’re curated to bring your pro-level beauty to new heights. Whether you’re building up your kit or gifting your work bestie (Labor Day = perfect excuse?), don’t sleep on this haul. 

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From the founder of the billion-dollar brand Anastasia Beverly Hills, Anastasia’s inspiring story proves that with heart and hard work, anything is possible.

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