Discover effortless radiance with our Magic Touch Collection, featuring ultra-smooth formulas that deliver a soft-focus finish while enhancing your natural beauty. This collection now includes two iconic essentials: a blush and a concealer that work like a real-life beauty filter. Now that NEW Magic Touch Blush Trio has arrived, here’s a refresh on what makes this collection is so special. From pro makeup artists to beginners, discover the Magic Touch Collection for achieving that soft, perfected look you love.     Key Benefits of The Magic Touch Collection  Ultra-smooth formulas melt into skin for a natural finish  Soft-focus effect blurs imperfections  Skin-loving ingredients for a youthful look  Creamy textures with buildable coverage  Immediate adhesion and easy, flexible blendability    How To Use Magic Touch Concealer with NEW Magic Touch Blush Trio   Together, these products deliver a youthful, soft-focus finish that’s equal parts makeup and magic. With textures that feel like second skin and finishes that smooth and enhance, this collection is the way to a flawless, natural look.   Our newest addition to the fan-favorite collection, Magic Touch Blush Trio brings on customizable color for lips and cheeks with the added benefit of skin-loving ingredients. This cream blush trio delivers a flush of buildable, natural color that glides like silk and blends seamlessly—no harsh lines, no streaks. Whether you're going for a barely-there glow or a bold pop of color, this blush adapts to your mood and skin with ease, leaving behind a soft, healthy radiance.     Magic Touch Concealer is the perfect secret weapon for instantly brightening and perfecting skin with a weightless, creamy texture. It offers immediate adhesion to skin, flexing and moving with your complexion throughout the day. Softly blur and diffuse the look of dark circles, redness, and blemishes—without caking or creasing. 

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Bouncy, cloud-like feel. Vivid, customizable color. Blurred, natural matte flush. Our NEW cream blush trio features 3 vibrant, full-pigment shades enriched with skin-nourishing ingredients like Pomegranate Oil for a healthy-looking flush. Its silky, gel-like texture seamlessly blends into the skin, leaving a soft, blurred finish for a flawless, natural look.   Glow softly, blush boldly Available in 3 shade stories, Magic Touch Blush Trio is suitable for every skin tone. Radiate with long-lasting color and an all-day flush with the multi-purpose formula that’s perfect for customized color on the cheeks and lips. Build up the intensity from soft washes of color to bold, wearing 1 shade individually or layering 2-3 together. The best part? It can be worn on bare skin or layered onto makeup (without disrupting what’s beneath).  Skin-Nourishing Ingredients   Makeup-meets-skincare with coveted ingredients like Pomegranate Oil to provide antioxidants and deliver a healthy-looking, youthful glow. Spherical Powders help to provide a soft-focus effect with a comfortable, cloud-like, skin-loving feel.  More Reasons Why You’ll Love It    Non-greasy, non-drying and light as air, the cream texture of Magic Touch Blush Trio instantly grips to bare skin or makeup, effortlessly blending and building to your custom look. You won’t have to worry about harsh lines, patchiness, settling, or streaking – it was formulated to be incredibly easy to apply for all skill levels while delivering superior color payoff and performance. Luxe, portable packaging makes this an essential staple at-home or while traveling, applying like a dream whether you use a brush, sponge or simply your fingertips. 

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Looking for vibrant, natural-looking matte color that delivers an instant healthy-looking glow? NEW Magic Touch Blush Trio will get you there. Whether you wear 1 shade or layer all 3, you can create custom color on your lips and cheeks all summer long. Read on to learn exactly how to use it and how to find your perfect shade match for the season.  Meet the Shades  KIT 1: BERRY/ROSE Trio of vibrant berries and red.  Shades: Fuchsia / Orange-Red / Mulberry IDEAL FOR Tan to deep skin tones KIT 2: PEACH Trio of vibrant peach, pink and mauve.  Shades: Carnation Pink / Cool Pink / Mauve IDEAL FOR Light to medium skin tones KIT 3: PINK Trio of vibrant pinks.  Shades: Cool-Toned Pink / Candy Pink / Soft PinkIDEAL FOR Fair to light skin tones   Customize Your Glow   Apply 1 desired shade or layer 2-3 shades together using a brush, sponge, or fingertips.      1 SHADE: For a subtle flush, apply desired shade to the center of the cheeks and blend upwards.      2 SHADES: For an ombré effect, select two shades. Apply the lighter shade to the center of the cheeks and blend. Then, apply the deeper shade to the upper cheek area (closest to the hairline).     3 SHADES: For high-impact color, apply the lightest shade to the center of the cheek. Then, apply the medium shade to the upper cheek area (closest to the hairline). Finish by applying the deepest shade to the cheekbone to add definition. Blend edges for a seamless finish.   

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Looking for the perfectly blurred, blushed, radiant look for summer? Our newest additions to the ABH lineup deliver everything you need to get a vibrant and sculpted skin that ALSO hydrates and protects from the sun. Read on to meet our 3 glowing additions to your summer routine and how they work together for your custom summer look. Hydra Prime SPF 50  More than sunscreen. More than primer. Everything your skin needs. Your SPF’s glow-up is here, just in time for summer. Our NEW barrier-strengthening primer + SPF 50 is your routine’s multi-tasking essential that primes, hydrates, and visibly smooths skin — Suitable for all skin types and tones, this primer with SPF delivers your daily broad-spectrum protection with a breathable, radiant finish. We wanted to create a sunscreen primer for your routine that supports both flawless makeup wear and beautiful bare skin, never leaving a white cast, so that you’ll absolutely love using it every day, for any look.   Smooth Blur Bronzer Sun-kissed glow. Buttery to the touch. Silky-soft finish. Our NEW ultra-smooth, luxuriously lightweight bronzer is here to deliver effortless, radiant warmth and definition to your look. Featuring a blurring gel-powder hybrid formula, it blends seamlessly into skin for long-lasting, natural matte color with a flawless, beautifully blurred, sun-kissed finish.  Magic Touch Blush Trio  Bouncy, cloud-like feel. Vivid, customizable color. Blurred, natural matte flush. NEW Magic Touch Blush Trio features 3 vibrant, full-pigment shades enriched with skin-nourishing ingredients like Pomegranate Oil for a healthy-looking flush. Its silky, gel-like texture seamlessly blends into the skin, leaving a soft, blurred finish for a flawless, natural look. Build up the intensity from soft washes of color to bold, wearing 1 shade individually or layering 2-3 together. The best part? It can be worn on bare skin or layered onto makeup (without disrupting what’s beneath). 

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  Our Smooth Blur collection is expanding to bring you more of the seamless, natural-looking blurring formula you love. Following Smooth Blur Contour Stick comes NEW Smooth Blur Bronzer to complete your seamlessly sculpted look with a skin-like finish. Read on for a deep dive into the collection and what you can expect from its innovative attributes. From beginners to pro makeup artists, here’s everything you need to know about this iconic collection.     Anastasia Beverly Hills Smooth Blur Formulas     Our Smooth Blur collection is built around an exclusive gel-powder hybrid technology, delivering the best of both textures. Designed for seamless performance and a skin-like finish, this collection is redefining how sculpting and definition looks, feels, and wears. Both Smooth Blur Bronzer and Smooth Blur Contour Stick offer the creamy glide of a gel with the breathable, soft-focus payoff of a powder—without ever looking cakey or feeling heavy. The result? A luxurious, silky-smooth texture that melts effortlessly into your skin for natural-looking dimension that lasts all day.    Key Benefits of Smooth Blur Collection  Lightweight, creamy formulas with a skin-like finish  Blurs and blends with seamless, long-lasting coverage  Even adhesion and blending (no patchiness)  Silky-smooth, luxurious to the touch feel (no powdery appearance)  Natural-looking color (never orange or muddy)    How To Use Smooth Blur Contour with NEW Smooth Blur Contour    The lightweight, creamy formulas are silky smooth and luxurious to the touch, embodying the ABH experience. You'll get natural, blurring and skin-perfecting benefits using one or both products. Smooth Blur Bronzer delivers sun-kissed warmth that never oxidizes orange or muddy. It applies evenly, blurring the appearance of texture and pores while maintaining a radiant, second-skin finish. Perfect for adding all-over warmth or subtle definition, it’s your new go-to for that “just got back from vacation” glow.    Smooth Blur Contour Stick makes sculpting easy—even for beginners. The stick’s lightweight, creamy formula glides over facial contours with even, buildable coverage that blends without patchiness or harsh lines. Whether you're defining cheekbones or sharpening your jawline, the result is always smooth, dimensional, and naturally enhanced for the ultimate sculpted look.  

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Sun-kissed glow. Buttery to the touch. Silky-soft finish. Our NEW ultra-smooth, luxuriously lightweight bronzer is here to deliver effortless, radiant warmth and definition to your look. Featuring a blurring gel-powder hybrid formula, it blends seamlessly into skin for long-lasting, natural matte color with a flawless, beautifully blurred, sun-kissed finish. Rich, sun-kissed color. Available in 7 versatile shades, NEW Smooth Blur Bronzer was created to add natural, sun-kissed warmth and definition to all skin types and tones. Here’s how to find your recommended shade     FAIR TO LIGHT  Recommended Shades: Sun-Kissed Dreams, Warm Sand Vibes, Golden Beach Glow  LIGHT TO MEDIUM  Recommended Shades: Golden Beach Glow, Tropical Tan  MEDIUM TO TAN  Recommended Shades: Tropical Tan, Beach Bum Bronze  TAN TO DEEP   Recommended Shades: Sunset Sizzle, Bronze Bay  MORE REASONS WHY YOU’LL LOVE IT     NEW Smooth Blur Bronzer features a finely-milled formula that creates soft warmth for naturally bronzed skin, any time of year. Creamy, luxurious, and easy to use, the gel-powder hybrid seamlessly blends, helping blur the appearance of imperfections as it sets with a skin-like, non-powdery finish. Your features will be smoothed and sculpted with long-lasting color, natural-looking definition and all-day comfortable wearability. All skill levels will love this easy-to-use formula on bare skin, over makeup, on the go, and at home for a custom look.   SHOP SMOOTH BLUR BRONZER NOW!

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Ready for seamless warmth and definition all summer long (with or without the sun)? Our NEW ultra-smooth, luxuriously lightweight bronzer is here to deliver effortless, radiant warmth and definition to your look. Featuring a blurring gel-powder hybrid formula, it blends seamlessly into skin for long-lasting, natural matte color with a flawless, beautifully blurred, sun-kissed finish. Here’s how to find your perfect shade for a sun-kissed summer and beyond. STEP 1: DETERMINE YOUR SHADE CATEGORY  Reference your skin tone and foundation shade to determine the depth of shade that’s best for you.  FAIR TO LIGHT Recommended Shades: Sun-Kissed Dreams, Warm Sand Vibes, Golden Beach Glow  LIGHT TO MEDIUM Recommended Shades: Golden Beach Glow, Tropical Tan  MEDIUM TO TAN Recommended Shades: Tropical Tan, Beach Bum Bronze  TAN TO DEEP  Recommended Shades: Sunset Sizzle, Bronze Bay  STEP 2: DETERMINE LEVEL ON INTENSITY     Bronzer can be customizable to your preference. For soft color, select a shade that is 1 shade deeper than your skin tone. For next-level bronze, select a shade that is 2-3 shades deeper than your skin tone. Also take your surface tone into consideration. If your face is lighter than the rest of your body, swatch on the inside of your wrist. If your face is the same shade as the rest of your body, swatch on the top of your hand.  If you tan and your body is a deeper shade than your face, select a shade that is closest to your body for continuity.    SHOP YOUR SMOOTH BLUR BRONZER SHADE NOW!

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  Your SPF’s glow-up is here, just in time for summer. Our NEW barrier-strengthening primer + SPF 50 is your routine’s multi-tasking essential that primes, hydrates, and visibly smooths skin — with or without makeup. Suitable for all skin types and tones, it delivers your daily broad-spectrum protection with a breathable, radiant finish. We wanted to create something for both flawless makeup wear and beautiful bare skin, never leaving a white cast, so that you’ll love using it every day, for any look.     More than sunscreen. More than primer. Everything your skin needs.    Clinically shown to reduce fine lines, boost moisture by 57%*, and improve texture and tone with a smooth, radiant finish and no white cast.  *In an independent study of 32 women    Skin-Loving Ingredients    Hydra Prime SPF 50 not only protects your glow, but supports it with skincare-worthy ingredients. Niacinamide helps blur the look of dark spots and refines surface texture, while ectoin helps strengthen skin’s barrier, keeps skin hydrated and defends from environmental stress. Beet Root helps improve the look of skin texture and helps retain moisture, and you’ll also benefit from Acetyl Zingerone to help reduce redness and signs of aging. Finally, Bisabolol helps soothe and calm sensitive skin for total comfort.   More Reasons Why You’ll Love It   Clinically proven to improve skin tone, hyperpigmentation, texture, and signs of aging, Hydra Prime SPF 50 forms an antioxidant shield to protect from environmental stress. It’s microbiome-friendly, creating a balanced environment for optimal skin health and blends invisibly with no residue or greasy feeling, making this a no-brainer for daily use. Remember, daily use is essential for sun protection, and with the additional benefits of smoothed texture and blurred imperfections, you won’t want to travel or get ready without this. Clinically tested, dermatologist tested and noncomedogenic, all skin types will glow with NEW Hydra Prime SPF 50. 

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