The long weekend is calling—and we’re answering with a NEW beauty haul for the season. If your makeup bag could use a glow-up, these curated Labor Day makeup sets were made to deliver easy, customized looks that build from natural to bold. Whether you're aiming for a sculpted glam moment or a fresh-faced glow, these limited-edition kits are your fast track to effortless artistry (at exclusive prices) and come with a free bag to tote them in style. Consider this your official invite to snag these sets before they're gone.   NEW Sultry & Sculpted Set Includes: Sultry Mini Eyeshadow Palette Lash Sculpt Mascara Magic Touch Blush Trio Smooth Blur Bronzer  FREE Beauty Bag  The ultimate kit for custom eyes and complexion comes in the form of our Sultry & Sculpted Set. Start with the fan-favorite Sultry Mini Eyeshadow Palette, your smoky eyeshadow soulmate—think rich mattes and shimmers that take you from subtle to full-on drama. Pair it with Lash Sculpt Mascara for fluttery, lifted lashes to solidify the look. And for your radiant, customized complexion? Magic Touch Blush Trio offers 3 high-pigment hues for a natural flush, while Smooth Blur Bronzer adds just the right amount of sun-sculpted warmth. Get the palette and mascara in their signature colorways, your chosen blush and bronzer shades, plus a FREE limited edition beauty bag for $87 (a $132 value).  Artistry tip: Get that vibrant, blurred matte look with 2-3 different ombré-esque layers of blush up cheeks.   Why You’ll Love It: ✔️ The ultimate glam-to-go products✔️ Flawless sculpt in seconds✔️ Day-to-night versatility ✔️ Effortlessly transitions from summer to fall NEW Elevated Essentials Set Includes: Brow Wiz Lip Gloss Magic Touch Blush Trio FREE Beauty Bag Get ready for easy, effortless perfection with the Elevated Essentials Set—a low-maintenance, high-impact collection of fast glam. It all starts with Brow Wiz®, our award-winning brow pencil  that’s famous for delivering precise definition and hair-like detail. Sculpt, shape, fluff—it does it all with the ultra-fine, 1mm tip on one end of the pencil and spoolie brush to blend on the other.  Next, add a swipe of our non-sticky, high-shine Lip Gloss to lips and Magic Touch Blush Trio (for customized color), and you’ve got yourself a beautiful ABH face that’s effortlessly iconic. You’ll get all of your chosen shades plus FREE limited-edition beauty bag for $59 (a $87 value).  Artistry tip: Dab a touch of the gloss on cheekbones for that editorial glass-skin glow. You can also use any of the blush shades on lips! Why You’ll Love It: ✔️ Everyday essentials, but better✔️ Portable glam for on-the-go touchups✔️ Quick, easy, perfect brows✔️ Get the glossed look for any occasion  Don’t Miss These Glowing Labor Day Deals These bundles are made to be more than a steal—they’re curated to bring your pro-level beauty to new heights. Whether you’re building up your kit or gifting your work bestie (Labor Day = perfect excuse?), don’t sleep on this haul. 

Read Article

As the new school year kicks off, it’s the perfect time to freshen up more than just your wardrobe—your makeup bag deserves some love too! Whether you're navigating early-morning lectures, late-night library sessions, or campus events in between, a few thoughtfully curated beauty staples can go a long way. These back-to-school makeup looks are designed to be quick, versatile, and confidence-boosting. Here are 4 curated looks, each featuring the must-have ABH products to help you glow back to school radiant and refreshed. 5-Minute Face For those 8AM classes when you’re racing the clock, this ultra-speedy look delivers polish with minimal effort. Impeccable Foundation: A lightweight, buildable base that evens skin tone without caking. Smooth Blur Bronzer: Adds warmth and definition in a swipe, faking a full night’s sleep. Clear Brow Gel: Keeps brows in place for a clean, natural frame to your face. Pro tip: Apply bronzer through the center of the face for youthful glow and warmth. Day-to-Night Transition Need a look that goes from class to dinner with friends? This versatile combo quickly amps up your daytime look to a night-out moment. Sultry Mini Eyeshadow Palette: Neutral mattes by day, shimmer and smoke by night. Brow Freeze® Gel: Lifts and locks brows for drama without extra effort Lip Velvet: A rich, soft-matte lip color that instantly elevates your vibe. Pro tip: After applying Lip Velvet, add a dab of lip gloss to the center of your lower lip for an ultra-pouty look in seconds. Clean Girl Aesthetic Minimalism meets radiance. Think dewy skin, brushed-up brows, and a touch of gloss—this look is about letting your natural beauty shine. Brow Wiz®: Precisely fills and defines brows while keeping the look soft and natural. Smooth Blur Contour Stick: Adds subtle sculpting to cheekbones and jawline. Lip Gloss: A clear or pink-toned gloss completes the fresh-faced vibe. Pro tip: You can use Clear Brow Gel to tame hairs around the hairline. This aesthetic pairs perfectly with a slicked-back bun and gold hoops for peak “clean girl” energy.  Ready to glow back to school? Shop the looks now at ABH.com!

Read Article

Set the tone for a new school year with a fresh, intentional routine! The start of something new is the perfect opportunity to reset, refine, and focus on what matters most. Whether you're juggling early mornings, extracurriculars, or just trying to get out the door on time, having some go-to looks that are quick, effortless, and put-together is a must. Here’s a simple and effective back-to-school beauty routine featuring four essential products: Brow Wiz®, Soft Glam Mini Eyeshadow Palette, Lash Sculpt Mascara, and Impeccable Setting Spray. Beautiful Brows with Brow Wiz® Start with brows — the frame of your face. Brow Wiz® is a total back-to-school staple for getting natural-looking brow definition in seconds. Its ultra-fine tip allows you to mimic hair-like strokes, perfect for filling in sparse areas or sculpting a fuller shape. Whether you prefer bold brows or something more subtle, this pencil gives you total control, and it’s easy to toss in your backpack for touch-ups (available in both regular and mini sizes!) Customized Eyes with Soft Glam Mini Eyeshadow Palette Next, sweep some soft color onto your lids with the Soft Glam Mini Eyeshadow Palette. This travel-friendly version of the cult-favorite palette includes a range of warm mattes and shimmers that are perfect for both early school mornings and after-school events. Use a soft beige or peach for an everyday look, or deepen it up with a bronze or mauve for more drama. It’s versatile enough for any vibe—and small enough to fit in your locker. Dramatic Lashes with Lash Sculpt Mascara No look is complete without mascara. Lash Sculpt Mascara does exactly what its name suggests—sculpts and lifts lashes to awaken and accentuate your beautiful eyes. The unique brush separates and lengthens each lash without clumping, making you look refreshed and refined (with or without a good night’s sleep). One coat is great for daytime, or layer it up if you’re heading out after class. Set All Day With Impeccable Setting Spray Finish off and lock in your look with Impeccable Setting Spray to keep everything fresh all day. Whether you’re walking across campus or sitting through back-to-back classes, this setting spray helps your makeup last from first period to the final bell. It gives your skin a natural matte, hydrated finish and helps combat midday shine without feeling sticky or heavy.

Read Article

Celebrate National Lip Day With ABH We're The Leader In Lip For A Reason  National Lipstick Day is the perfect time to experiment with the best lip picks on the planet. At ABH, we're proud to be the leader in Lip, offering a huge range of high-quality lip products that cater to every style and occasion. Whether you're a fan of gloss, prefer the precision of a liner, or love the finish of a matte or satin lipstick, we have something for everyone.  Get Ultra-Glossy Lips Lip Gloss Create lustrous shine and a smooth finish. Our collection of Lip Gloss features a curated variety of shades including tinted and dazzling universal glosses. They’re perfect for adding a touch of glam to your bare lips, or adding a surge of shine over your favorite lipstick. You’ll love how easy it is to apply and comfortable to wear, making it truly effortless to let your lips pop. Keep glosses stashed in every bag to ensure you always shine. Soft-Matte Color Lip Velvet Get full pigment, true-matte color and a smoothing lip finish with Lip Velvet. Line and fill lips with the multifunctional, teardrop-shaped wand that delivers the weightless, velvet-smooth lip mousse with cushioned, comfortable wear. From natural to ultra-glam, you'll achieve the beautiful, blurred, super-soft lip looks you love for any occasion. Precision Shaping Lip Liner Create the perfect pout with Lip Liner. With long-lasting wear and creamy formula, they glide effortlessly and create a seamless base for lip color. Our full-pigment lip liners are perfect for shaping, contouring and sculpting your pout with precision, and the square-shaped classic wood pencil stays put on your countertop for quick touch-ups. With your new, more defined look, you’ll be making sure your lips stand out. Full-Pigment Payoff Matte & Satin Lipstick A brilliantly pigmented, insanely smooth glide-on in 24 seriously stunning Matte & Satin Lipstick shades. This game-changing formula is addictive by design with its intense payoff, luscious wearability and two velvety-soft, featherlight finishes that deliver all your favorite lip trends from day to night, from super-light to ultra-bold. Stock Up On Your Lip Faves  Join us in celebrating National Lipstick Day and discover why ABH is the leader in lip. Whether you’re restocking your favorites or trying something new, our collection has everything you need to create the perfect lip look. Don’t miss out–elevate your lip game with ABH!

Read Article

It’s finally here! Our NEW, first-ever Discovery Set has arrived to bring you the best of ABH in a grab-worthy, gift-worthy, curated collection. Discover our ultimate fan-favorites for yourself, or give the ultimate beauty gift featuring our best in brow and lip. Read on to see what’s inside and why it’s the most coveted set of the season.     Lip Velvet  Your must-have for effortlessly bold, soft matte lips. This isn’t your average liquid lipstick — it’s a velvety-smooth lip mousse that delivers weightless pigment with rich, true-matte color (without any of the dryness of average liquid lipsticks). Available in 16 versatile shades, the formula glides on like a dream and wears comfortably all day, leaving your lips looking smooth, soft, and totally kissable. The unique, teardrop-shaped cushioned wand lets you line and fill in your lips with total precision—no lip liner necessary. Whether you're going for a bold, defined look or something soft and blended, Lip Velvet makes it easy.    Brow Wiz®   Our award-winning eyebrow pencil gives you natural-looking definition and hair-like strokes that look like you just stepped out of a pro makeup session. It’s ultra-slim, retractable, and super easy to use—perfect for shaping, filling, and finessing your brows like a total expert. With 12 shades to choose from, it’s got the perfect balance of pigment and wax to create realistic texture and high color payoff. The tiny 1mm tip lets you draw precise, hair-like strokes right where you need them, and it blends smoothly for a soft, natural finish.    Lip Liner    Our full-pigment Lip Liner shapes, defines, and delivers the rich color payoff you'd expect from ABH, with the added benefit of ultra-creamy texture for blurred to bold lines. The formula is smooth (but not slippery) and vibrant (but not shiny), allowing it to glide onto lips and dry down to a soft, velvet-matte finish. Wear it all over your lips for a bold, long-lasting look or simply line and define. Available in 22 shades, the unique square shape sharpens to a super-fine point and keeps it from rolling off your table.    Brow Freeze® Gel    Brow Freeze® Gel is your go-to for effortlessly lifted, sculpted brows—anytime, anywhere. This clear wax-gel hybrid gives serious hold and control, thanks to its dual-action comb that shapes and sets each hair in place with precision. It’s perfect for creating that sleek, laminated look without the fuss. The best part? It’s infused with our exclusive freeze technology to lock them in place all day, the ABH way. Whether you're touching up on-the-go or doing a full glam routine, this gel will have you set.     Beauty Bag    To stash all your new favorites, you’ll get an exclusive, limited-edition ABH bag—because your beauty must-haves deserve to travel in style. This sleek, chic bag is designed to keep your products clean, organized, and easy to grab when you're on the go. Whether you're packing for a weekend getaway or just tossing it in your everyday tote, it's the perfect way to bring a little glam wherever life takes you. Durable, spacious, and totally ABH-approved, it's a little free gift from us to send you off in style.  

Read Article

National Lipstick Day is coming, and you know we’ll take any opportunity to celebrate our favorite lip looks and products. In the spirit of the day, we curated three limited-edition sets to recreate the ABH lip looks you love, all included with a top-zip beauty bag to stash them in style. Read on to meet our NEW Lip Velvet Trio, Lip Liner Trio, and Velvet Kiss Lip Duo.  Lip Velvet Trio  Ready to make a statement any day of the week? Our Lip Velvet Trio brings on a selection of stunning true-matte color with best-selling shades Hush Rose, Rosy Mauve, and Softy. Lip Velvet is our velvet-smooth lip mousse with weightless pigment and cushioned, comfortable wear. From natural to ultra-glam, you'll get the beautiful, blurred, super-soft lip looks you need for any occasion.     Lip Liner Trio Set on softly sculpted looks all summer long? Our Lip Liner Trio brings on your best lined lip looks with best-selling shades Dusty Rose, Deep Taupe, and Rosewood, curated together to complement all skin tones. Our full-pigment lip liners are perfect for shaping, contouring and sculpting your pout with precision, and the square-shaped classic wood pencil stays put on your countertop for quick touch-ups.       Velvet Kiss Lip Duo  Our limited-edition Velvet Kiss Lip Duo includes our fan-favorite Lip Velvet and Lip Liner in best-selling shades, curated together to deliver blurred, sculpted lip looks. Lip Velvet is our velvet-smooth lip mousse with weightless, true-matte color and cushioned, comfortable wear, and Lip Liner is our full-pigment lip pencil for shaping and contouring lips with precision.

Read Article

Want to create a radiant, skin-first look that lasts all summer long? Explore our curated summer sets made just for you to easily achieve that iconic ABH glow through rain, shine, heat and humidity.   Golden-Hour Glow: Blushed & Bronzed Kit  Get beautiful, blushed skin and sun-kissed warmth with our Blushed & Bronzed Kit, delivering fresh and bronzed skin, glossy lips and refined brows all summer long. You'll get Magic Touch Concealer, Cream Bronzer, Stick Blush, Deluxe Sample Lip Gloss, Deluxe Sample Brow Freeze® Gel and an ABH bag.  Summertime Glimmer: Beachside Glow Set  The perfect summer kit for a glowy look, our Beachside Glow Set delivers sun-kissed skin and fresh, flushed lips, curated in a special limited edition set. You’ll get Shimmer Body Oil, which is formulated with antioxidant-rich Jojoba Seed Oil to illuminate all skin tones, plus our ultra-smooth, high-shine Lip Gloss in two summer-ready shades. Beauty On The Go: Blurred & Radiant Kit  Get the perfect hint of radiant summer color. Our Blurred & Radiant Kit delivers a healthy-looking, flaw-diffusing flush to skin and lips, paired with our essential brow gel. You'll get Blurring Serum Blush, Lip Velvet, Deluxe Sample Lip Gloss, Deluxe Sample Brow Freeze® Gel, and an ABH bag. Iconic Classics: Bare & Blushed Set  This curated kit has all the summer essentials you’ll need to achieve that trending, beautiful, barely-there makeup look. Includes Hydra Prime SPF 50, Beauty Balm, Magic Touch Blush Trio, Smooth Blur Bronzer plus a Free Beauty Sponge and Free Bag to stash it all. Soft, Radiant Confidence: Blushed & Blurred Set  All the essentials you need this summer for the perfect full-glam look. Includes Hydra Prime SPF 50, Impeccable Foundation, Magic Touch Blush Trio and Smooth Blur Bronzer plus a Free Beauty Sponge and Free Bag to stash it all. 

Read Article

Summer travel season is in full swing, and Anastasia knows a thing or two about travel tips and essentials. Whether it’s a weekend getaway to Rosewood in Montecito or an extended stay abroad, she’s all about preparation, organization and, of course, looking and feeling your best. Read on to find out what’s in her bag for summer.    Outfit Planning, Head to Toe  “The real secret to effortless summer style? Planning ahead. A few days before I travel, I put together outfits for upcoming events. I take photos of each complete look—shoes, jewelry, scarves included—so I’m not scrambling once I arrive. Trust me, when you’re running late for a dinner or beachside cocktail party, having your outfits ready is a lifesaver.” Everything Has Its Place “Organization is key when packing. I use separate bags for makeup, shoes, clothes, and accessories. It makes unpacking a breeze and ensures I can find what I need without turning my bag or hotel room into chaos.” Statement Sunglasses "Sunglasses are non-negotiable, and I always bring a few options to match different outfits and moods. I’m obsessed with high-quality frames—Tom Ford, Gentle Monster, DITA, and my current favorite: Leisure Society, made in Japan with exquisite craftsmanship. A great pair can elevate even a simple sundress.” Comfortable, Stylish Shoes “I’m loyal to what works, and Saint Laurent makes the most comfortable shoes I’ve ever worn. I pack a mix of sandals and heels, and when I find a pair I love, I buy them in multiples. Summer style should never mean sacrificing comfort.” Sun Protection & Glow “A good sunblock is essential, and I swear by ABH Hydra Prime and Toty—they keep my skin protected but also hydrated. I also keep ABH Shimmer Body Oil on hand for those golden-hour moments when you want your skin to catch the light just right.”  Hats & Scarves  "Hats can be both practical and glamorous. I rotate between my Maison Michel (a Chanel-owned brand), a burgundy floppy hat, and a playful Gucci beach hat. I’m also completely obsessed with scarves—they’re the most versatile accessory in my wardrobe. Wear them around your neck, on your bag, or in your hair—instant polish.”  

Read Article

Summer is the season for radiant beauty! The 4th of July is the perfect time to go all out with vibrant, festive makeup looks. Whether you're heading to a backyard BBQ or watching fireworks by the beach, creating a long-lasting look is all about having the right products on hand. Here’s how to shine bright through every summer celebration.  Start with a Flawless Base A strong summer look starts with fresh, breathable skin. Begin with hydrating Hydra Prime SPF 50 to protect and refine skin texture for flawless makeup application with a radiant finish. Beauty Balm is your go-to for a  hydrating, flawless foundation that evens out your skin tone without feeling heavy. This serum-boosted skin tint stays put, even in the summer heat!   Glow Like the Summer Sun    For an all-over luminous look, apply Shimmer Body Oil to shoulders, collarbones, arms and legs. This sun-kissed body glow catches the light and keeps skin looking radiant from golden hour to fireworks finale. Customized Eyes and Brows  Create a custom eye look with the Cosmos Eyeshadow Palette. Shades like “Space Dust” and other multidimensional tones deliver vibrant color and shimmer that are perfect for 4th of July flair. For brows that withstand heat or humidity, start with DIPBROW® Pomade to define your shape, then use Brow Freeze® Gel to lift and hold. Top with Volumizing Tinted Brow Gel for added color and dimension. Make a Statement With Lips  No Independence Day look is complete without a bold red lip. Outline with Lip Liner in Cherry, then fill in with Matte & Satin Lipstick in American Doll. For extra shine and drama, finish with a swipe of Lip Gloss to create a high-impact, statement pout. Lock It In Finish your festive look with Impeccable Setting Spray to seal in your makeup and ensure it stays vibrant and fresh all day and night. Add a touch of Glow Seeker Highlighter to your cheekbones, brow bones, and the bridge of your nose for that lit-from-within glow. By setting your look, your 4th of July face will glow as much as the fireworks!  

Read Article

Introducing our NEW curated brow set, created by popular demand. Our Long-Wearing Brow Set is here just in time for summer to fill, define, lift and set brows all day and includes the three ABH essentials you need: Brow Pen, Volumizing Tinted Brow Gel and Brow Freeze® Gel. This kit comes in your custom shade selections and perfect for all skill levels from beginner to pro, making this a sweet gift or addition to any makeup bag. How To Use It Ready to lock in your perfect brow look all day? Grab your set and follow these 3 simple steps. First, create thin, realistic, hair-strokes with our Brow Pen, an easy-to-apply detailing pen that adds dimension while defining the brow shape. The waterproof formula will create that long-lasting detail you need all day long. Next, reach for Volumizing Tinted Brow Gel to add natural-looking volume, fullness, definition and color. The soft, natural finish is long-wearing up to 24 hours! Last, lock in your look with Brow Freeze® Gel to shape, sculpt, lift and set brows with extreme hold and precision. 

Read Article

From the founder of the billion-dollar brand Anastasia Beverly Hills, Anastasia’s inspiring story proves that with heart and hard work, anything is possible.

Preorder Now

Experience a personalized foundation match with our selfie video technology, which analyzes your skin for the most accurate online results.

Find Your Shade

Add your skill level, hair color, concern and desired look and we'll send your custom results. Brows have never been so YOU.

Take The Quiz

Let's help you find the perfect gift - whether it's for you or someone else!

Take The Quiz

Take 10% off every subscribe & save order

Learn More

Discover our world-class grooming service

Learn More

Buy 4 Eyeshadow Singles for $32, 6 for $48, or 8 for $64

Shop