Celebrate National Lip Day With ABH We're The Leader In Lip For A Reason  National Lipstick Day is the perfect time to experiment with the best lip picks on the planet. At ABH, we're proud to be the leader in Lip, offering a huge range of high-quality lip products that cater to every style and occasion. Whether you're a fan of gloss, prefer the precision of a liner, or love the finish of a matte or satin lipstick, we have something for everyone.  Get Ultra-Glossy Lips Lip Gloss Create lustrous shine and a smooth finish. Our collection of Lip Gloss features a curated variety of shades including tinted and dazzling universal glosses. They’re perfect for adding a touch of glam to your bare lips, or adding a surge of shine over your favorite lipstick. You’ll love how easy it is to apply and comfortable to wear, making it truly effortless to let your lips pop. Keep glosses stashed in every bag to ensure you always shine. Soft-Matte Color Lip Velvet Get full pigment, true-matte color and a smoothing lip finish with Lip Velvet. Line and fill lips with the multifunctional, teardrop-shaped wand that delivers the weightless, velvet-smooth lip mousse with cushioned, comfortable wear. From natural to ultra-glam, you'll achieve the beautiful, blurred, super-soft lip looks you love for any occasion. Precision Shaping Lip Liner Create the perfect pout with Lip Liner. With long-lasting wear and creamy formula, they glide effortlessly and create a seamless base for lip color. Our full-pigment lip liners are perfect for shaping, contouring and sculpting your pout with precision, and the square-shaped classic wood pencil stays put on your countertop for quick touch-ups. With your new, more defined look, you’ll be making sure your lips stand out. Full-Pigment Payoff Matte & Satin Lipstick A brilliantly pigmented, insanely smooth glide-on in 24 seriously stunning Matte & Satin Lipstick shades. This game-changing formula is addictive by design with its intense payoff, luscious wearability and two velvety-soft, featherlight finishes that deliver all your favorite lip trends from day to night, from super-light to ultra-bold. Stock Up On Your Lip Faves  Join us in celebrating National Lipstick Day and discover why ABH is the leader in lip. Whether you’re restocking your favorites or trying something new, our collection has everything you need to create the perfect lip look. Don’t miss out–elevate your lip game with ABH!

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It’s finally here! Our NEW, first-ever Discovery Set has arrived to bring you the best of ABH in a grab-worthy, gift-worthy, curated collection. Discover our ultimate fan-favorites for yourself, or give the ultimate beauty gift featuring our best in brow and lip. Read on to see what’s inside and why it’s the most coveted set of the season.     Lip Velvet  Your must-have for effortlessly bold, soft matte lips. This isn’t your average liquid lipstick — it’s a velvety-smooth lip mousse that delivers weightless pigment with rich, true-matte color (without any of the dryness of average liquid lipsticks). Available in 16 versatile shades, the formula glides on like a dream and wears comfortably all day, leaving your lips looking smooth, soft, and totally kissable. The unique, teardrop-shaped cushioned wand lets you line and fill in your lips with total precision—no lip liner necessary. Whether you're going for a bold, defined look or something soft and blended, Lip Velvet makes it easy.    Brow Wiz®   Our award-winning eyebrow pencil gives you natural-looking definition and hair-like strokes that look like you just stepped out of a pro makeup session. It’s ultra-slim, retractable, and super easy to use—perfect for shaping, filling, and finessing your brows like a total expert. With 12 shades to choose from, it’s got the perfect balance of pigment and wax to create realistic texture and high color payoff. The tiny 1mm tip lets you draw precise, hair-like strokes right where you need them, and it blends smoothly for a soft, natural finish.    Lip Liner    Our full-pigment Lip Liner shapes, defines, and delivers the rich color payoff you'd expect from ABH, with the added benefit of ultra-creamy texture for blurred to bold lines. The formula is smooth (but not slippery) and vibrant (but not shiny), allowing it to glide onto lips and dry down to a soft, velvet-matte finish. Wear it all over your lips for a bold, long-lasting look or simply line and define. Available in 22 shades, the unique square shape sharpens to a super-fine point and keeps it from rolling off your table.    Brow Freeze® Gel    Brow Freeze® Gel is your go-to for effortlessly lifted, sculpted brows—anytime, anywhere. This clear wax-gel hybrid gives serious hold and control, thanks to its dual-action comb that shapes and sets each hair in place with precision. It’s perfect for creating that sleek, laminated look without the fuss. The best part? It’s infused with our exclusive freeze technology to lock them in place all day, the ABH way. Whether you're touching up on-the-go or doing a full glam routine, this gel will have you set.     Beauty Bag    To stash all your new favorites, you’ll get an exclusive, limited-edition ABH bag—because your beauty must-haves deserve to travel in style. This sleek, chic bag is designed to keep your products clean, organized, and easy to grab when you're on the go. Whether you're packing for a weekend getaway or just tossing it in your everyday tote, it's the perfect way to bring a little glam wherever life takes you. Durable, spacious, and totally ABH-approved, it's a little free gift from us to send you off in style.  

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National Lipstick Day is coming, and you know we’ll take any opportunity to celebrate our favorite lip looks and products. In the spirit of the day, we curated three limited-edition sets to recreate the ABH lip looks you love, all included with a top-zip beauty bag to stash them in style. Read on to meet our NEW Lip Velvet Trio, Lip Liner Trio, and Velvet Kiss Lip Duo.  Lip Velvet Trio  Ready to make a statement any day of the week? Our Lip Velvet Trio brings on a selection of stunning true-matte color with best-selling shades Hush Rose, Rosy Mauve, and Softy. Lip Velvet is our velvet-smooth lip mousse with weightless pigment and cushioned, comfortable wear. From natural to ultra-glam, you'll get the beautiful, blurred, super-soft lip looks you need for any occasion.     Lip Liner Trio Set on softly sculpted looks all summer long? Our Lip Liner Trio brings on your best lined lip looks with best-selling shades Dusty Rose, Deep Taupe, and Rosewood, curated together to complement all skin tones. Our full-pigment lip liners are perfect for shaping, contouring and sculpting your pout with precision, and the square-shaped classic wood pencil stays put on your countertop for quick touch-ups.       Velvet Kiss Lip Duo  Our limited-edition Velvet Kiss Lip Duo includes our fan-favorite Lip Velvet and Lip Liner in best-selling shades, curated together to deliver blurred, sculpted lip looks. Lip Velvet is our velvet-smooth lip mousse with weightless, true-matte color and cushioned, comfortable wear, and Lip Liner is our full-pigment lip pencil for shaping and contouring lips with precision.

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Want to create a radiant, skin-first look that lasts all summer long? Explore our curated summer sets made just for you to easily achieve that iconic ABH glow through rain, shine, heat and humidity.   Golden-Hour Glow: Blushed & Bronzed Kit  Get beautiful, blushed skin and sun-kissed warmth with our Blushed & Bronzed Kit, delivering fresh and bronzed skin, glossy lips and refined brows all summer long. You'll get Magic Touch Concealer, Cream Bronzer, Stick Blush, Deluxe Sample Lip Gloss, Deluxe Sample Brow Freeze® Gel and an ABH bag.  Summertime Glimmer: Beachside Glow Set  The perfect summer kit for a glowy look, our Beachside Glow Set delivers sun-kissed skin and fresh, flushed lips, curated in a special limited edition set. You’ll get Shimmer Body Oil, which is formulated with antioxidant-rich Jojoba Seed Oil to illuminate all skin tones, plus our ultra-smooth, high-shine Lip Gloss in two summer-ready shades. Beauty On The Go: Blurred & Radiant Kit  Get the perfect hint of radiant summer color. Our Blurred & Radiant Kit delivers a healthy-looking, flaw-diffusing flush to skin and lips, paired with our essential brow gel. You'll get Blurring Serum Blush, Lip Velvet, Deluxe Sample Lip Gloss, Deluxe Sample Brow Freeze® Gel, and an ABH bag. Iconic Classics: Bare & Blushed Set  This curated kit has all the summer essentials you’ll need to achieve that trending, beautiful, barely-there makeup look. Includes Hydra Prime SPF 50, Beauty Balm, Magic Touch Blush Trio, Smooth Blur Bronzer plus a Free Beauty Sponge and Free Bag to stash it all. Soft, Radiant Confidence: Blushed & Blurred Set  All the essentials you need this summer for the perfect full-glam look. Includes Hydra Prime SPF 50, Impeccable Foundation, Magic Touch Blush Trio and Smooth Blur Bronzer plus a Free Beauty Sponge and Free Bag to stash it all. 

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Summer travel season is in full swing, and Anastasia knows a thing or two about travel tips and essentials. Whether it’s a weekend getaway to Rosewood in Montecito or an extended stay abroad, she’s all about preparation, organization and, of course, looking and feeling your best. Read on to find out what’s in her bag for summer.    Outfit Planning, Head to Toe  “The real secret to effortless summer style? Planning ahead. A few days before I travel, I put together outfits for upcoming events. I take photos of each complete look—shoes, jewelry, scarves included—so I’m not scrambling once I arrive. Trust me, when you’re running late for a dinner or beachside cocktail party, having your outfits ready is a lifesaver.” Everything Has Its Place “Organization is key when packing. I use separate bags for makeup, shoes, clothes, and accessories. It makes unpacking a breeze and ensures I can find what I need without turning my bag or hotel room into chaos.” Statement Sunglasses "Sunglasses are non-negotiable, and I always bring a few options to match different outfits and moods. I’m obsessed with high-quality frames—Tom Ford, Gentle Monster, DITA, and my current favorite: Leisure Society, made in Japan with exquisite craftsmanship. A great pair can elevate even a simple sundress.” Comfortable, Stylish Shoes “I’m loyal to what works, and Saint Laurent makes the most comfortable shoes I’ve ever worn. I pack a mix of sandals and heels, and when I find a pair I love, I buy them in multiples. Summer style should never mean sacrificing comfort.” Sun Protection & Glow “A good sunblock is essential, and I swear by ABH Hydra Prime and Toty—they keep my skin protected but also hydrated. I also keep ABH Shimmer Body Oil on hand for those golden-hour moments when you want your skin to catch the light just right.”  Hats & Scarves  "Hats can be both practical and glamorous. I rotate between my Maison Michel (a Chanel-owned brand), a burgundy floppy hat, and a playful Gucci beach hat. I’m also completely obsessed with scarves—they’re the most versatile accessory in my wardrobe. Wear them around your neck, on your bag, or in your hair—instant polish.”  

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Summer is the season for radiant beauty! The 4th of July is the perfect time to go all out with vibrant, festive makeup looks. Whether you're heading to a backyard BBQ or watching fireworks by the beach, creating a long-lasting look is all about having the right products on hand. Here’s how to shine bright through every summer celebration.  Start with a Flawless Base A strong summer look starts with fresh, breathable skin. Begin with hydrating Hydra Prime SPF 50 to protect and refine skin texture for flawless makeup application with a radiant finish. Beauty Balm is your go-to for a  hydrating, flawless foundation that evens out your skin tone without feeling heavy. This serum-boosted skin tint stays put, even in the summer heat!   Glow Like the Summer Sun    For an all-over luminous look, apply Shimmer Body Oil to shoulders, collarbones, arms and legs. This sun-kissed body glow catches the light and keeps skin looking radiant from golden hour to fireworks finale. Customized Eyes and Brows  Create a custom eye look with the Cosmos Eyeshadow Palette. Shades like “Space Dust” and other multidimensional tones deliver vibrant color and shimmer that are perfect for 4th of July flair. For brows that withstand heat or humidity, start with DIPBROW® Pomade to define your shape, then use Brow Freeze® Gel to lift and hold. Top with Volumizing Tinted Brow Gel for added color and dimension. Make a Statement With Lips  No Independence Day look is complete without a bold red lip. Outline with Lip Liner in Cherry, then fill in with Matte & Satin Lipstick in American Doll. For extra shine and drama, finish with a swipe of Lip Gloss to create a high-impact, statement pout. Lock It In Finish your festive look with Impeccable Setting Spray to seal in your makeup and ensure it stays vibrant and fresh all day and night. Add a touch of Glow Seeker Highlighter to your cheekbones, brow bones, and the bridge of your nose for that lit-from-within glow. By setting your look, your 4th of July face will glow as much as the fireworks!  

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Introducing our NEW curated brow set, created by popular demand. Our Long-Wearing Brow Set is here just in time for summer to fill, define, lift and set brows all day and includes the three ABH essentials you need: Brow Pen, Volumizing Tinted Brow Gel and Brow Freeze® Gel. This kit comes in your custom shade selections and perfect for all skill levels from beginner to pro, making this a sweet gift or addition to any makeup bag. How To Use It Ready to lock in your perfect brow look all day? Grab your set and follow these 3 simple steps. First, create thin, realistic, hair-strokes with our Brow Pen, an easy-to-apply detailing pen that adds dimension while defining the brow shape. The waterproof formula will create that long-lasting detail you need all day long. Next, reach for Volumizing Tinted Brow Gel to add natural-looking volume, fullness, definition and color. The soft, natural finish is long-wearing up to 24 hours! Last, lock in your look with Brow Freeze® Gel to shape, sculpt, lift and set brows with extreme hold and precision. 

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  Discover effortless radiance with our Magic Touch Collection, featuring ultra-smooth formulas that deliver a soft-focus finish while enhancing your natural beauty. This collection now includes two iconic essentials: a blush and a concealer that work like a real-life beauty filter. Now that NEW Magic Touch Blush Trio has arrived, here’s a refresh on what makes this collection is so special. From pro makeup artists to beginners, discover the Magic Touch Collection for achieving that soft, perfected look you love.     Key Benefits of The Magic Touch Collection  Ultra-smooth formulas melt into skin for a natural finish  Soft-focus effect blurs imperfections  Skin-loving ingredients for a youthful look  Creamy textures with buildable coverage  Immediate adhesion and easy, flexible blendability    How To Use Magic Touch Concealer with NEW Magic Touch Blush Trio   Together, these products deliver a youthful, soft-focus finish that’s equal parts makeup and magic. With textures that feel like second skin and finishes that smooth and enhance, this collection is the way to a flawless, natural look.   Our newest addition to the fan-favorite collection, Magic Touch Blush Trio brings on customizable color for lips and cheeks with the added benefit of skin-loving ingredients. This cream blush trio delivers a flush of buildable, natural color that glides like silk and blends seamlessly—no harsh lines, no streaks. Whether you're going for a barely-there glow or a bold pop of color, this blush adapts to your mood and skin with ease, leaving behind a soft, healthy radiance.     Magic Touch Concealer is the perfect secret weapon for instantly brightening and perfecting skin with a weightless, creamy texture. It offers immediate adhesion to skin, flexing and moving with your complexion throughout the day. Softly blur and diffuse the look of dark circles, redness, and blemishes—without caking or creasing. 

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Bouncy, cloud-like feel. Vivid, customizable color. Blurred, natural matte flush. Our NEW cream blush trio features 3 vibrant, full-pigment shades enriched with skin-nourishing ingredients like Pomegranate Oil for a healthy-looking flush. Its silky, gel-like texture seamlessly blends into the skin, leaving a soft, blurred finish for a flawless, natural look.   Glow softly, blush boldly Available in 3 shade stories, Magic Touch Blush Trio is suitable for every skin tone. Radiate with long-lasting color and an all-day flush with the multi-purpose formula that’s perfect for customized color on the cheeks and lips. Build up the intensity from soft washes of color to bold, wearing 1 shade individually or layering 2-3 together. The best part? It can be worn on bare skin or layered onto makeup (without disrupting what’s beneath).  Skin-Nourishing Ingredients   Makeup-meets-skincare with coveted ingredients like Pomegranate Oil to provide antioxidants and deliver a healthy-looking, youthful glow. Spherical Powders help to provide a soft-focus effect with a comfortable, cloud-like, skin-loving feel.  More Reasons Why You’ll Love It    Non-greasy, non-drying and light as air, the cream texture of Magic Touch Blush Trio instantly grips to bare skin or makeup, effortlessly blending and building to your custom look. You won’t have to worry about harsh lines, patchiness, settling, or streaking – it was formulated to be incredibly easy to apply for all skill levels while delivering superior color payoff and performance. Luxe, portable packaging makes this an essential staple at-home or while traveling, applying like a dream whether you use a brush, sponge or simply your fingertips. 

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Looking for vibrant, natural-looking matte color that delivers an instant healthy-looking glow? NEW Magic Touch Blush Trio will get you there. Whether you wear 1 shade or layer all 3, you can create custom color on your lips and cheeks all summer long. Read on to learn exactly how to use it and how to find your perfect shade match for the season.  Meet the Shades  KIT 1: BERRY/ROSE Trio of vibrant berries and red.  Shades: Fuchsia / Orange-Red / Mulberry IDEAL FOR Tan to deep skin tones KIT 2: PEACH Trio of vibrant peach, pink and mauve.  Shades: Carnation Pink / Cool Pink / Mauve IDEAL FOR Light to medium skin tones KIT 3: PINK Trio of vibrant pinks.  Shades: Cool-Toned Pink / Candy Pink / Soft PinkIDEAL FOR Fair to light skin tones   Customize Your Glow   Apply 1 desired shade or layer 2-3 shades together using a brush, sponge, or fingertips.      1 SHADE: For a subtle flush, apply desired shade to the center of the cheeks and blend upwards.      2 SHADES: For an ombré effect, select two shades. Apply the lighter shade to the center of the cheeks and blend. Then, apply the deeper shade to the upper cheek area (closest to the hairline).     3 SHADES: For high-impact color, apply the lightest shade to the center of the cheek. Then, apply the medium shade to the upper cheek area (closest to the hairline). Finish by applying the deepest shade to the cheekbone to add definition. Blend edges for a seamless finish.   

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