
Get the Look: Soft Glam Prom Makeup
Prom is your moment to shine — and it calls for makeup that’s timeless, camera-ready, and enhances your natural beauty. This year’s go-to aesthetic is all about balance: a soft-matte complexion, perfectly sculpted lips, softly defined eyes, and full, feathered brows. It’s the perfect blend of elegance and glow, with every feature subtly enhanced. Whether you're doing your own makeup or heading to a glam session, here's a breakdown of all the steps to get the ultimate soft glam look (with iconic ABH essentials, of course). Soft-Matte Skin The key to a flawless base is all in the prep and product pairing. Reach for a lightweight skin tint like Beauty Balm for a breathable, even-toned canvas that smooths imperfections without looking heavy. For more coverage and a natural-matte finish, follow up with Impeccable Foundation—this formula is loved for its ability control shine while maintaining a velvety, skin-like look. Use a dense buffing brush or Kabuki brush like our A30 Pro Brush to seamlessly blend foundation into the skin. This will ensure you get the prom-perfect application, blending and results. To lock it all in, dust on a light layer of Loose Setting Powder, focusing on the T-zone to control oil throughout the night. Finish with long-lasting Impeccable Setting Spray to keep your makeup fresh through every dance and photo op. Sculpted Lips Sculpted, fuller-looking lips will elevate any prom look. Start by defining your shape with Lip Liner that either matches your lipstick or is one shade deeper. Using lip liner helps create the dimensional look you want and prevents lipstick from feathering. Next, apply a soft-focus lip color like our cult-classic Lip Velvet, which adds full-pigment, true-matte shades without emphasizing texture. Whether you go with a classic rose or a muted berry, the key is smooth, even color. For a surge of shine, finish with a swipe of Lip Gloss—apply just to the center of the lips for a light-reflecting highlight that makes your pout pop in photos. Soft Glam Eyes Soft glam is all about shimmer and subtle definition. Use a mini eyeshadow palette with a mix of warm to cool neutrals and soft metallics. Our Soft Glam II Mini Eyeshadow Palette is the perfect combination of matte, satin, and metallic finishes that are fully pigmented and easy to blend to create endless looks, no matter your personal prom style. Here’s one of our favorite soft glam eye makeup looks for prom: start with a matte base shade, build depth in the crease with a soft brown, and top the lid with a champagne shimmer. This gives the eyes dimension without overpowering your natural features. To define the eyes, reach for Liquid Eyeliner to create a wing or to line the lash line for subtle lift. Then, layer on Lash Sculpt Lengthening & Volumizing Mascara to stretch each lash from root to tip, creating an eye-opening effect without clumps or flakes. Volumized Brows Brows frame the face, and a full, feathered look is gorgeous for prom. Start with a brow pencil like Brow Wiz ® to lightly fill and add detail to parse areas using small, hair-like strokes. Choose a shade that matches your natural brow color for that soft effect. To add volume and texture, brush through a Volumizing Tinted Brow Gel. This not only sets the brow hairs but gives them a fuller appearance. For extra hold and a polished finish, keep Clear Brow Gel on hand to keep every hair in place all night long. With this soft glam prom look, you’ll radiate elegance, confidence, and timeless beauty as you create memories that last a lifetime!
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