ALYSSA EDWARDS: BEHIND THE COLLABORATION

ALYSSA EDWARDS: BEHIND THE COLLABORATION

ALYSSA EDWARDS

It’s long been a stance of ABH that what makes you powerful is what makes you beautiful. True to this sentiment, the Alyssa Edwards palette collaboration is bold, full of history, personality, and a streak of individualism.

Put simply by Alyssa:

“What we’ve created is a true assessment of who I am and what I believe in.”

Read on to hear from Alyssa herself about growing up in Mesquite, Texas with a love of makeup, the moment she realized its power to transform, and why this collab with ABH is so special.




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“DURING THE DAY, I AM A BUSINESS OWNER. I’M A TEACHER. AT NIGHT, WHEN I PUT ON MY MAKEUP, WIG AND OUTFIT, IT’S LIKE PUTTING ON MY CAPE. IT’S MY SUPERPOWER AND I MORPH INTO ALYSSA.”

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THE DREAM

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“I have to tell you: Growing up with four sisters in Mesquite, TX — I started playing in makeup at a very young age. And I knew that it was something that I was very passionate about. But I never knew in a million years that I would be sitting here, looking at my name on this, and something that I have sunk my whole heart — I mean, it’s so cliché to say my heart and passion but that’s really what this is. This truly is a dream come true.”

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THE POWER OF MAKEUP





“At a very young age, I knew that I was obsessed with beauty. But the power that makeup gave me personally is something that I will be eternally grateful for. Ultimately, for me being a very socially awkward little gay boy in Mesquite, living in a bubble — that was before social media, YouTube, and Google search engines ... I just gave y’all my age. (I’m not old, I’m established!) And, it was very hard for me to understand who I was, who I was meant to be. It was putting on makeup and me looking in the mirror for the very first time and going, ‘You are beautiful.’ That’s the power — makeup gave me the courage to be the strong, successful human I am today.”


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THE COLLABORATION

“When thinking about this collaboration, this partnership, it was very important for me to be a part of a brand that stood for what I stood. And the reason why I chose ABH is: They celebrate the art of beauty and that is not a race and that is not a gender. And I appreciate that. And this is for ladies like me, the ladies like you, and the ladies like
my granny at work at 9:00 a.m.”


   


THE AUDIENCE





“This palette is for the human that enjoys beauty. This is for the human that enjoys makeup. This is for everybody.”


   
 
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THE MAIN ATTRACTION

As part of the launch, Alyssa Edwards has released a music video called “The Supreme.” Check out the countless beauty personas in this latest addition to the H.O.E. (House of Edwards).

 

“They’re kind of our bravest self.”
- Norvina for The LA Times

  


   
 


DID YOU CATCH US AT DRAG CON?





Take a peek at a few of our favorite photos of Alyssa Edwards and the ABH booth.

  
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