THE ABH OFFICE BEAUTY STASH

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At the ABH Global Headquarters, the office of Anastasia Soare is filled to the brim with brand history. Here, ‘relic’ and ‘product’ are essentially interchangeable, each piece coming together to tell the story of an empire over twenty years in making.

Anastasia recently sat down with Harper’s Bazaar beauty director Jenna Rosenstein to film an installment of the famed ‘Beauty Stash,’ taking viewers on a behind-the-scenes tour of what’s kept stored at Anastasia Beverly Hills. The collection is beyond thorough, featuring glimpses of memorable markers of the brand’s past as well as an intimate look at the inner workings of the brand’s present.


 


Watch below to hear from Anastasia herself about personally quality checking every single batch of product, the layout theory behind palettes, and the genesis of the first brow kit.




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“Innovation for us, this is what we want to do. We don't want to do what everyone else does. We want to create trends. We like to think outside of the box. If we're not 100-percent happy or in love with, we won't launch.”

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SHOP ANASTASIA’S STASH

Shop all of Anastasia’s featured faves for brows, eyes, and body.


 
 browwiz

BROW WIZ® $21

Ultra-slim, retractable eyebrow pencil for detailing


 
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brow-definer

BROW DEFINER $23

Triangular tipped retractable eyebrow pencil


 
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dipbrowgel

DIPBROW® GEL $18

Highly pigmented, waterproof eyebrow gel

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shimmer-body-oil

SHIMMER BODY OIL $38

Lightweight body oil that gives skin a sun-kissed glow.

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softglam

SOFT GLAM EYESHADOW PALETTE $42

Neutral eyeshadow palette for everyday to night wear

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 ALYSSAEDWARDS

ALYSSA EDWARDS EYESHADOW PALETTE $45

Limited-edition palette of 14 must-have shades

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ABH-CONTOURKIT

POWDER CONTOUR KIT $40

Contour powder kit with matte and shimmer finishes.

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DIPBROW-POMADE

DIPBROW® POMADE $18

Waterproof eyebrow pomade to fill and detail brows


 
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