It’s long been a stance of ABH that what makes you powerful is what makes you beautiful. True to this sentiment, the Alyssa Edwards palette collaboration is bold, full of history, personality, and a streak of individualism.
Put simply by Alyssa:
“What we’ve created is a true assessment of who I am and what I believe in.”
Read on to hear from Alyssa herself about growing up in Mesquite, Texas with a love of makeup, the moment she realized its power to transform, and why this collab with ABH is so special.