INTRODUCING: FALSE LASHES

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The wait is over: Anastasia Beverly Hills False Lashes are finally here. The versatile style range offers everything from natural-looking lashes to dramatic, extra-fluttery lash looks. Plus, these high-quality false eyelashes are so comfortable and easy to apply, they’ll remain undetectable and will never weigh down your natural lashes.

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While in development, Norvina spent a great deal of time perfecting one major key point: the curl. Many synthetic lashes tend to be straighter. But with ABH False Lashes, the curl stays strong. And if you’re looking for a recommendation from Norvina herself, she’s partial to Gorgina and Domina. Anastasia’s favorite pair — Eleganza — is the collection’s only natural lash set. For those who like wispy drama, this set provides up to five wears with proper care. As always, all sets are cruelty-free.

No matter your style, our falsies flatter any eye shape and suit any occasion — from everyday wear, to Insta-glam moments, to elegant evening nights out. Choose from eight full track styles — including two exclusive to anastasiabeverlyhills.com.

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ABH-So-Hollywood-FALSELASHES ABH-DREAMY-FALSELASHES ABH-domina-FALSELASHES ABH-Snasy-FALSELASHES ABH-fashion-FALSELASHES ABH-eleganza-FALSELASHES ABH-lengthy-FALSELASHES ABH-gorgina-FALSELASHES
 
 

LASH CARE

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REMOVING-

To remove, use your fingers to gently pull the band of the False Lashes starting from the outer corner and moving toward the center of your face. Be sure not to pull the Faux lashes themselves to avoid tear. Avoid touching your natural lashes.

CLEANING-

Immediately clean your False Lashes after use. Gently remove the adhesive by lightly massaging the lash band with your fingertip.

To remove any excess adhesive that may remain on the band, first lay the lashes on a flat surface, then use a clean cotton swab dipped in a small amount of micellar water and gently wipe along the lash band.

If any adhesive remains along your lash line, use a clean cotton swab dipped in a small amount of micellar water and gently wipe to remove.

STORING-

When not in use, return your False Lashes to their storage case to keep them protected and to help maintain their proper shape. This also helps ensure your faux lashes go on seamlessly the next time you apply.

 
 

HOW TO APPLY

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1: Gently hold False Lashes along the upper lash line to assess how much of the lash band needs to be trimmed in order to fit your eye shape. Using ABH Scissors, trim False Lashes from the outer corner based on your assessment.

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2: Place a small amount of lash adhesive onto a metal mixing plate. Allow the adhesive to get tacky (about 1 minute). Dip the tail end of a pair of tweezers into the adhesive and apply the adhesive to the band of your False Lashes with control. Wait another 30 seconds.

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3: Holding your False Lashes at the center, gently press the lashes onto the center of the upper lash line. Then, press down the outer edges of the lash band onto the lash line. Allow False Lashes to dry in place. For a more seamless lash look, secure the application by gently pinching the lash band and the lash line together.

 

PRO TIP: To help extend the life of your False Lashes, apply mascara to your natural lashes before your faux lash application to present too much product from getting on your False Lashes.

 
 
 

LIVE YOUR BEST LASH LIFE.