Celebrate National Lash Day!
Did you know that there is a whole day devoted to celebrating eyelashes? The holiday was established in 2015, so this is its 10th anniversary. And we take every opportunity to celebrate iconic eyelashes!
THE STORY BEHIND NATIONAL LASH DAY
According to the registrar of National Day Calendar, National Lash Day was invented to celebrate the love and need of both true and false eyelashes:
“Eyelashes are a staple item to every makeup look and beauty enthusiast. Lashes have always been known to make your eyes pop and stand out from the crowd. As important as how they make us look, they also help keep dirt or substances from entering the eye and aid in preventing infections. Another important benefit eyelashes provide is preventing eye moisture from evaporating. Lashes shade our eyes in a variety of lengths and colors, too. Needless to say, eyelashes are a true necessity for every person at any age.”
CELEBRATE LASH DAY WITH US!
Needless to say, Anastasia Beverly Hills is a big believer in the importance and beauty of eyelashes! The best way to celebrate the day with us? Show off those lashes!
Whether you want to amplify the lashes you have with mascara or eyeliner, or wear false lashes for max glam, we’ve got a gorgeous deal for you. Between now and February 19th, you can get 20% off your order, when you buy any full-size mascara with code LASH20 at checkout. Don’t blink twice and miss it!
EXPLORE LASH BRAG® VS. LASH SCULPT
Let’s take a deeper look at two of our most popular eyelash products: Lash Brag® Volumizing Mascara and Lash Sculpt Lengthening & Volumizing Mascara. Their names might be similar, but these products are quite different! What is truly special about each one? And what might make you want to choose one over the other?
PICK LASH SCULPT IF
… if you want extreme length and volume in your lashes. Just as its name says, Lash Sculpt is not only a volumizing mascara, it’s also one that makes your lashes look longer. This is not only because of the formula inside Lash Sculpt, but also because of the mascara’s long, tapered brush shape – it’s designed to catch and hold every lash for supernatural length.
… if you want an everyday essential mascara. Lash Sculpt can create a variety of lash looks from natural to bold, and it’s great for users of all skill levels – even beginners!
… if you want these looks: Lifted lashes, lashes that look like extensions, or a doll-face vibe. Lash Sculpt imparts a natural curl to your lashes that is perfect for creating these looks.
… if you have sparse or short eyelashes. Key ingredients inside Lash Sculpt like biotin, collagen and peptides help create the appearance of healthier lashes.
PICK LASH BRAG® IF
… if you want dramatic volume and definition in your lashes. Lash Brag® formula and hourglass-shaped brush are both designed to create the look of maximum volume and fullness in your lashes. And Lash Brag® is buildable, so with each coat you apply, you’ll see increased volume. One coat will give you voluptuously defined lashes that last all day. But a second coat – or even a third! – will add even more incredible volume with each pass.
… if you want a pro performance mascara. While Lash Brag® mascara can be used by beginners, users with a little more experience and professional makeup artists will get the most striking results.
… if you want these looks: Bold and dramatic lashes, spiked and sultry lashes. Lash Brag® adds glorious volume and glamourous definition to your lashes for your most show-stopping, eye-catching, Instagram-ready looks.
… if you have thin eyelashes. Lash Brag® will give you the appearance of fuller lashes. So says more than 90% of the 116 women surveyed in an independent study.
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